Kelsey Foley

A few entry level jobs

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Diamond Sports Group: A New Playbook for the Digital Era? Emerging from bankruptcy with a leaner structure and a bold partnership with FanDuel, Diamond Sports is reshaping its strategy in the face of shifting viewer habits and a declining RSN market. But can this new direction sustain long-term growth in the competitive sports media and iGaming landscape? Read the full story to explore Diamond's challenges, innovations, and prospects: https://lnkd.in/d46fRT3k #SiGMANews #USMarket #SportsBetting

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🏅 The Olympics are almost here! Top brands like Visa, Samsung, and Coca-Cola have mastered long-term brand building through Olympic sponsorships. Discover how these partnerships boost brand awareness and drive consumer engagement! DM me to learn more or check out Nielsen’s latest article here: https://bit.ly/469IOi7 #sponsorships #nielsensports #parisolympics2024

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Timely. Organic. Memorable. Visually stunning. This one's a winner. #brandmarketing #sportsmarketing #sportsponsorships

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More exciting news here at REVELxp!

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⚾️[Sports Biz News]🇺🇸 Connecting Community Love and Brand Power: Philadelphia Phillies and IBX's New Challenge 👏 The Philadelphia Phillies have announced that Independence Blue Cross (IBX), Philadelphia’s hometown health insurer for more than 85 years, has been named the team’s Official Jersey Patch Partner. The news was revealed during a press event at Citizens Bank Park, with Phillies and IBX leaders unveiling the inaugural jersey patch before its on-field debut at that day’s Phillies-Yankees game. This long-term agreement builds upon the decades-long partnership between both organizations, with IBX expanding upon its role as the Official Health Insurance Partner of the Phillies to become the team’s first Official Jersey Patch sponsor. The iconic IBX blue logo will adorn the sleeve of each of the Phillies’ team jerseys (home, away, and City Connect). Additionally, the patch will be on the team’s Spring Training and postseason jerseys. The partnership will also expand beyond the game, as together, IBX and the Phillies utilize their platforms for future initiatives that will benefit fans, IBX members, associates, and the community at large. In this way, the two organizations will build on a longstanding partnership of support for nonprofits focused on important health issues that includes Project HOME, the American Cancer Society, ALS United Mid-Atlantic, and the Mike Schmidt Stop Skin Cancer Initiative. This collaboration sets a new standard in sports marketing and community engagement. By featuring the IBX logo on the Phillies' jerseys, the partnership aims to enhance brand recognition among fans and the community while symbolizing the pride and unity of the Philadelphia region. Both organizations will collectively strive to improve the lives of those in the Philadelphia region through safe, fun, and family-friendly events that encourage healthy habits and foster connections. IBX members and associates will have access to exclusive discounts on select Phillies tickets and merchandise. The suite level at Citizens Bank Park will be renamed the “Independence Blue Cross Suite Level,” and IBX will also have sponsorship exclusivity within the health insurance category for the Phillies. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #phillies #independencebluecross #mlb #majorleague #baseball #america #insurancecompany

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#MENtalHealth knows NO age, sex, gender, race, ethnicity, religion, location, socioeconomic status, or political opinion. This is a universal issue that affects everyone, & our country must UNITE - not divide - in helping HUMANS win this battle. Our #1Love mantra is representative of #1Life: if we are able to save 1 (!!) man’s life at any of our events, that is a WIN!!🏆 If you are reading this… PLEASE #KEEPGOING!! 🖤 #1Love

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Lala Anthony's Viral Moment Highlights Sports' Broader Reach! Lala Anthony's recent video of her son Kiyan Anthony committing to Syracuse University basketball garnered 4.5M views and 330K likes on Instagram. Notably, Lala isn't a basketball player or sports journalist; she's an actress and a passionate basketball mom. This showcases sports' expansive influence, extending beyond traditional fans. It underscores the importance of acknowledging and engaging non-traditional audiences who are equally invested. We reposted this video with our own twist (below) and received 3,500 views and 6 follows in 1 day. Key Takeaway: The power of sports transcends typical fan bases, presenting opportunities to connect with diverse audiences. Contact Girl Talks Sports to explore how we can help you connect with diverse fan bases and amplify your brand's influence. Syracuse University #SportsMarketing #InfluenceBeyondFans #LalaAnthony #SportsReach #sportsfans #femalesportsfans #kiyananthony #sportsstartup #sportsinvestor #sportsfandom https://lnkd.in/gYh5aiz7

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Know the specifics of various targets groups national, international to see who you're communicating with as a sponsor is simply a prerequisite when deciding where and how to engage and, bottom line, spending your budget and resources. While "gut feeling" is nice, knowing your objectives and develop a route to success based on insights and facts is simply the sustainable way to get long-term success in sponsorship. You don't win championships on a feeling but sound knowledge of the discipline, continuous improvement and focus! #fundamentals 😉

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Last night Jaylen Brown led the Boston Celtics to the NBA Championship, becoming the first player to win the NBA Finals MVP award without a signature sneaker deal in more than 40 years. Brown has long been an outspoken critic of brands' performance basketball offerings since the expiration of his Adidas deal in 2021. Sneakerheads have shared these concerns for several years, citing a lack of originality and innovation in the marketing and design of signature basketball shoes. But there are signs that the category is staging a comeback. A new generation of young talents, new designs and bold marketing are reviving interest in athletes’ lines. The NBA Finals was a guaranteed win for Nike's Jordan Brand, who saw two of its signature athletes — Jayson Tatum and Luka Doncic — going head-to-head. Meanwhile, Anta secured a landmark finals appearance for the Anta Kai 1, its debut signature sneaker with Kyrie Irving. Adidas produced unquestionably the basketball sneaker of the year with the AE 1, boosted by the standout performances and on-the-pulse marketing which highlighted the charisma of Anthony Edwards, who led the Timberwolves in a deep playoff run. On resale platform StockX, trades of the top 15 signature sneaker lines are up 37 percent year-on-year, said Drew Haines, merchandising director for sneakers and collectables. It's one of several signs that the tide might be turning for a category which has stagnated of late. Read the full story on The Business of Fashion today.

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𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐕𝐚𝐥𝐮𝐞: 𝐈𝐧𝐬𝐢𝐝𝐞 𝐏𝐫𝐮𝐝𝐞𝐧𝐭𝐢𝐚𝐥’𝐬 𝐒𝐩𝐨𝐫𝐭𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 In this week's episode of The Transaction Report, we sit down with David Hamlett, VP of Corporate Social Media & Sponsorships at Prudential Financial, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights. 🚨Dave shares insights on building brand visibility, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorships. 🎧 Whether you’re in sports marketing or brand partnerships, this episode delivers powerful takeaways. 📺 Tune in now! (https://lnkd.in/ezNUdGnQ) #Brands #Sponsorship #NamingRights #SportsBiz #Podcast #TheTransactionReport

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I am so looking forward to next week at Temple University and the Sports Analytics Competition. It is such an honor to be invited to judge the event. I address what I will be looking for in the clip. The best thing is I will get a chance to see the next big thing in sports gaming from the brilliant minds that are matriculating on Broad St. That an opportunity I can’t pass up! #Temple #SportsGaming #Sports #Business #Marketing #Media

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Excited to be back at Cipriani for Flutter Entertainment Investor Day, where we presented how FanDuel – our US business - is maintaining its #1 position by driving key sportsbook growth strategies.   Our highly effective acquisition strategy, superior product offerings, world-class promotions, unparalleled generosity, and market-leading pricing — all supported by our unmatched local scale and access to the Flutter Edge — ensure we continue to win and capture market share.   We also highlighted FanDuel’s US market leadership in Parlay innovation and beyond, with expansion into live betting and player-driven narratives.   As the #1 rated sports betting app by customers, keeping the customer at the center of everything we do helps us maintain this top spot.   It’s a winning formula, and with the significant market opportunities ahead, we look forward to extending our lead in the next phase of growth.   See more from Investor Day here: https://lnkd.in/d2nuBv-g   #FlutterInvestorDay

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Everything you need to know in #SportsBiz today:   1. Major League Baseball (MLB) and Geico SpA renew multi-year sponsorship, launching a new fan engagement platform across various MLB ‘s digital platforms 2. MGM Resorts International partners with New York Yankees, securing brand placement on LED signage at Yankee Stadium 3. Los Angeles Dodgers and Jacoby & Meyers renew multi-year partnership 4. Formula 1 One announces six venues for sprint races next year 5. NFL Commissioner Roger Goodell says league is open to private equity team ownership of up to 10 per cent 6. Uber Eats becomes an official partner of LALIGA until the 2026/2027 season 7. TGI Sport acquires virtual advertising specialist Supponor for €100m 8. Metaverse specialist Infinite Reality acquires AI and digital twin firm Landvault for US$450m 9. US appeals court rules that some NCAA athletes could qualify as employees under federal wage and hour laws 10. Wimbledon’s commercial and marketing director defends Barclays sponsorship deal amid protests 11. Vivendi reportedly exploring listing Canal+ on the London Stock Exchange 12. SailGP launches first AR and VR app ahead of season four finale 13. Footballco launches 'cross-platform audience segmentation and targeting solution' for advertisers 14. Tech specialist Cortex launches dedicated digital marketing platform for the sports industry Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

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Relo Metrics product team is ✨ This update is pretty cool -- now we can measure how many ticketed fans -- that go to the games "in-person" -- see sponsors. It's not just total game-day attendance; we're considering where fans are seated, and how clearly they can see the sponsor placements. #productupdate #sponsorship #analytics

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