Kelli Williams

The BrandLab’s 2023 State of the Marketing and Advertising Industry report received a Hermes Creative Platinum award.

The biennial State of the Industry Report, powered by Fushion Hill was released late 2023 and had five key findings:

- 1 - The marketing and advertising industry is not nearly as diverse as the general population.

- 2 - Employees of color have very different lived experiences in the workplace than white employees.

- 3 - People of color are… Show more

The BrandLab’s 2023 State of the Marketing and Advertising Industry report received a Hermes Creative Platinum award.

The biennial State of the Industry Report, powered by Fushion Hill was released late 2023 and had five key findings:

- 1 - The marketing and advertising industry is not nearly as diverse as the general population.

- 2 - Employees of color have very different lived experiences in the workplace than white employees.

- 3 - People of color are disproportionately concentrated in lower-seniority positions.

- 4 - Respondents say DEI progress and commitment has decreased since 2020.

- 5 - Employees of color more likely to consider leaving their organization due to not feeling welcome.

The report serves as a critical resource for maintaining transparency and accountability as an profession and I am thrilled the report and the team that powered the work are receiving honors and attention for the important work.

We won a Platinum Award under the Integrated Marketing Campaign category. For the 2024 award, the Hermes received over 6,500 submissions of which 17% were awarded Platinum, 22% Gold, and 11% Honorable Mention. Show less

In 2024, the Minneapolis/St. Paul Business Journal launched a new project called PowerShift 25 to highlight 25 newly minted CEOs, presidents, managing principals and executive directors who took the helm of Twin Cities organizations in 2023. They were chosen by their organizations to carry on the baton of growth, excellence and leadership.

Kelli is Williams was announced as one of 2024 PowerShift 25 executives by the Minneapolis St. Paul Business Journal.   To view the announcement… Show more

In 2024, the Minneapolis/St. Paul Business Journal launched a new project called PowerShift 25 to highlight 25 newly minted CEOs, presidents, managing principals and executive directors who took the helm of Twin Cities organizations in 2023. They were chosen by their organizations to carry on the baton of growth, excellence and leadership.

Kelli is Williams was announced as one of 2024 PowerShift 25 executives by the Minneapolis St. Paul Business Journal.   To view the announcement, visit https://bizj.us/1qkjxu Show less

Featured in the Minneapolis St. Paul Business Journal among 50 Black leaders who you need to know in the Twin Cities' business, nonprofit hand public sectors.

• The Business Journal has long been committed to highlighting the diversity of our business community, and we doubled down on that effort after the murder of George Floyd, devoting even more resources to raising up Black business leaders and entrepreneurs who have often been marginalized in Minnesota's predominantly white business… Show more

Featured in the Minneapolis St. Paul Business Journal among 50 Black leaders who you need to know in the Twin Cities' business, nonprofit hand public sectors.

• The Business Journal has long been committed to highlighting the diversity of our business community, and we doubled down on that effort after the murder of George Floyd, devoting even more resources to raising up Black business leaders and entrepreneurs who have often been marginalized in Minnesota's predominantly white business community. And we believe we can always do more on this front.

• Our broader company's mission is to help our customers "grow their business, advance their career and simplify their professional life." Helping our readers develop and nurture a diverse network of contacts — across industries and community activities — falls squarely under that mission. Show less

The African American Marketing Association (AAMA) recognizes Black marketers in leadership, content, design, strategy, and media -- I was awarded this honor within the Agency & Entrepreneurial Leaders category.

WaveMakers are pioneers in their field who are respected by their employers and/or peers. They demonstrate outstanding leadership and serve to help the Minnesota business community, while helping women achieve their own goals. Help us celebrate, recognize, and support those who have made a profound impact on our community!

Outstanding Mentor is awarded to a woman who consistently makes a profound impact on the trajectory and advancement of other women’s careers.

BBDO MPLS, Match Marketing Group and client Jennie-O have won a 2017 Ex Award for their Jennie-O “Make the Switch” tour. The Ex Awards are presented by Event Marketer magazine and honor the best experiential marketing campaigns of the year.

Jennie-O’s “Make the Switch” activation was the top winner in the Best Sampling Campaign category. The mobile tour increased awareness for ground turkey as a healthy, delicious alternative to beef or pork by treating people to locally inspired recipes… Show more

BBDO MPLS, Match Marketing Group and client Jennie-O have won a 2017 Ex Award for their Jennie-O “Make the Switch” tour. The Ex Awards are presented by Event Marketer magazine and honor the best experiential marketing campaigns of the year.

Jennie-O’s “Make the Switch” activation was the top winner in the Best Sampling Campaign category. The mobile tour increased awareness for ground turkey as a healthy, delicious alternative to beef or pork by treating people to locally inspired recipes made with Jennie-O turkey—such as green chili, tacos or lettuce wraps—at “Make the Switch” booths.

“Make the Switch” resulted in more than 6,000 pounds of Jennie-O turkey sampled in five U.S. markets and the integrated campaign resulted in one billion media impressions. The MatchMG/BBDO campaign realized a 31.7% increase in sales. Show less

The Silver Anvil is awarded annually to organizations reaching the very highest levels of professional achievement.

We capitalized on the need/desire for holiday entertaining advice, partnered with an authentic spokesperson and raised awareness of the Holiday Table campaign with Social Media to reach the holiday entertainer everywhere she was - online, connecting on social, watching news segments and reading articles in the grocery store.

See full list of winners at:… Show more

The Silver Anvil is awarded annually to organizations reaching the very highest levels of professional achievement.

We capitalized on the need/desire for holiday entertaining advice, partnered with an authentic spokesperson and raised awareness of the Holiday Table campaign with Social Media to reach the holiday entertainer everywhere she was - online, connecting on social, watching news segments and reading articles in the grocery store.

See full list of winners at: http://www.prsa.org/Awards/SilverAnvil/SilverAnvilResults/PreviousResults/2015SilverAnvilResults.pdf Show less