Kaylie Gugel

Discover strategies for planning and budgeting your next industrial website redesign with insights from my blog, "How to Plan and Budget for an Industrial Website Redesign—A Practical Guide for Manufacturers and Industrial Companies." Explore the guide here: https://buff.ly/40BYVEy. #IndustrialMarketing #IndustrialWebsiteDesign

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Don't just write blog articles. Do more. Do better. When the Landscape Leadership® team executes a content marketing strategy, we also create "pillar" pages. These in-depth resources are 3,000-4,000 words. They cover an expansive topic and then link out to blog topics that go into more detail. For instance, this "Year-Round Guide to Tree Maintenance in New England" links out to articles and pages regarding specific facets of that. Then those blog articles and pages also link to this page. The potential results? - Google more clearly associates the content within the website. - The website's domain authority improves. - Natural, quality inbound links are earned. - Users find deeper knowledge vs. thin, thoughtless content. - Leads increase. - AI-generated answers use this content and link to the pillar page. - First organic search result is a link (and image) to their pillar page. If your marketing agency is taking the easy, typical approach to content marketing, you're likely spending money without much impact. Do it right. #treeservice #arborist #landscaping #lawncare

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Why should industrial companies invest in rebranding, and what's involved in getting it right? On this week's #contentmarketingengineered episode, Melissa Geertz pulls back the curtain on control system integrator Gray Solutions' recent rebrand and emphasizes the importance of being authentic to your company culture. Watch/listen to the full episode on your favorite platform or here: https://lnkd.in/gp-tZSzQ #branding #industrialmarketing #systemintegrators

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In a competitive business world, branding is more important than ever. It's not just a logo... it's about who, why and what you are. https://lnkd.in/gKrrgyvY

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With Rocket Content you can leverage analytics from your marketing automation system to refine your content strategy. Our focus on construction and engineering ensures the insights you gain lead to more targeted and effective content. Explore analytics-driven content creation at https://ow.ly/hup550Qxfuv. #ContentAnalytics #DataDrivenMarketing #ConstructionEngineering

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With Rocket Content you can leverage analytics from your marketing automation system to refine your content strategy. Our focus on construction and engineering ensures the insights you gain lead to more targeted and effective content. Explore analytics-driven content creation at https://ow.ly/hup550Qxfuv. #ContentAnalytics #DataDrivenMarketing #ConstructionEngineering

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By implementing LSAs (Google Local Services Ads) as part of your overall marketing strategy, you can increase your online visibility, generate qualified leads, and ultimately drive business growth in the competitive loc...

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By implementing LSAs (Google Local Services Ads) as part of your overall marketing strategy, you can increase your online visibility, generate qualified leads, and ultimately drive business growth in the competitive loc...

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By implementing LSAs (Google Local Services Ads) as part of your overall marketing strategy, you can increase your online visibility, generate qualified leads, and ultimately drive business growth in the competitive loc...

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Now available: Last week's #ABM webinar where Eric Gruber and I discussed the ABM agency landscape, the 5 categories that ABM firms fit in as well as their strengths, weaknesses and when to use them. We did this webinar because Davis Potter mentioned a few weeks ago...Because an Agency’s Website Includes “ABM Services” – It Does Not Mean They Can Actually Support Your Need to Drive Revenue Growth. Davis mentioned on #LinkedIn that: "It’s nearly impossible for ABM leaders to filter out which agencies are properly equipped to support their needs.” This webinar was meant to give ABM leaders the filter they need. It's meant to help ABM leaders see why their firms or their ABM programs are not giving the revenue growth they desired. Watch the on-demand webinar (no opt-in) at: https://lnkd.in/emdrkTwD

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Looking to take your business to the next level online? 🌐 At My Marketing Strategists, we offer strategic solutions tailored to drive your brand’s growth and success. Based in Minnesota, we’re your local experts with a global perspective, ready to help you navigate the complexities of digital marketing with confidence. Our latest blog dives into the strategic approaches we use to fuel digital growth, from targeted campaigns to cutting-edge SEO techniques. If you’re ready to transform your online presence and achieve measurable results, this blog is a must-read! 👉 Explore the Full Blog Here: https://lnkd.in/gEMn4quq #DigitalGrowth #MarketingStrategy #BusinessSuccess #MinnesotaBusiness #DigitalMarketing #MyMarketingStrategists #MarketingTeams

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Did you know that companies with a formal proposal review process have a 40% higher win rate than those without? This alone shows the significance of having a proposal review process in place. Do you have a proposal review process in place? #proposals #aecmarketing #proposalmanager

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You're the proposal manager and it makes sense that team members (especially out of the marketing team) expect you to have the answers. Your job is to manage the moving parts and equip all involved with the resources needed to complete them - not be a walking alarm clock that sends email reminders. Do you agree? #proposalmanager #proposalmanagement #apmp #smps

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You're the proposal manager and it makes sense that team members (especially out of the marketing team) expect you to have the answers. Your job is to manage the moving parts and equip all involved with the resources needed to complete them - not be a walking alarm clock that sends email reminders. Do you agree? #proposalmanager #proposalmanagement #apmp #smps

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Is your industrial website designed to convert? AI is changing the game for manufacturers by optimizing user experience and lead generation. My latest blog delves into these trends and how they can benefit your business. AI for Industrial Website Design: Revolutionizing User Experience and Lead Generation in Manufacturing https://buff.ly/4cpethk

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