Kayla Rodríguez

The Hispanic community is a digital powerhouse, influencing trends and purchasing decisions across social media. With buying power set to soar and significant daily engagement on platforms like TikTok, brands need to move beyond one-off campaigns and embrace genuine, year-round partnerships with Hispanic creators.⁠ ⁠ Dive into our latest article to explore how to scale creator-led strategies, bridge the representation gap, and build authentic connections that resonate with this vibrant audience.⁠ ⁠ Read here: https://lnkd.in/gRTdY3tF ⁠ #HispanicHeritageMonth #SocialMedia #SocialFirstMarketing #InfluencerMarketing

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Elevate Your Marketing with CTV Ads! Tap into the power of Connected TV (CTV) and reach your audience like never before. CTV ads run on streaming platforms like Hulu and HBO Max, blending the impact of TV with digital precision. -Target Precisely: Reach your audience with granular targeting. -Track & Optimize: Benefit from real-time reporting and flexibility. -Boost Performance: Enhance results across all your digital channels. Don’t miss out—transform your advertising strategy with CTV today! https://lnkd.in/gCMSgX35 #DigitalMarketing #CTV #advertising #smallbusiness

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🔍 Marketers: Imagine cutting weeks off your media insights research! LiveRamp's new Quick Start Insights does exactly that. Now you can: • Get audience performance metrics in minutes • Collaborate with top publishers seamlessly • Make smarter media buying decisions fast No more endless data crunching. More strategic marketing. Read how we're changing the game: https://lnkd.in/efpj9VS9 #MarketingInnovation #DataIntelligence #SpectrumReach #LiveRamp

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If advertisers want the scale of targeted linear audiences in multiple markets--maybe also blend it with a targeted layer of CTV viewers--we're the independent alternative to the vanilla corporate option! Your campaign has a flavor all its own--your media partner should too. Centriply

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Advertisers and agencies, are you adapting to the evolving TV landscape? Nielsen explains how the rise of CTV and streaming is reshaping audience behavior. With more content choices, it’s crucial to understand where and how your audience engages. Click to read and optimize your media strategy: https://bit.ly/3V8PqZQ

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🌍 Diversity in Storytelling = Diversity in Opportunity 🌍 Soundrise is proud to support new, diverse, and independent voices in podcasting. By aligning your brand with creators who offer fresh perspectives, you’re not just reaching audiences—you’re engaging with communities. Discover how our shows can help you make a meaningful impact. #diversityinmedia #podcastmarketing #Soundrise https://hubs.li/Q02Wj9hS0

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Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

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Influencer collaborations are evolving, so brands and creators need to adapt. ✍🏾 According to our Blavity Media Group data, 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements. Last week, our Creator Collective team talked to 150+ creators in our community about the future of partnerships, the new content franchises we're rolling out, and our best practices for partnering with brands. Interested in gaining access to our amazing community of creators? Reach out here: https://lnkd.in/gwp4GEkH Are you a creator who wants to join the collective? Apply here and signal boost this to your network: https://lnkd.in/gqpJH-Yw #ContentCreators #CreatorCommunity #Influencers #InfluencerCampaigns #InfluencerMarketing

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Curious about the future of Connected TV (CTV) amidst the changes in online advertising? William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform, sheds light on how the deprecation of third-party cookies could impact CTV measurement. Check it out! VideoWeek #CTV #digitaladvertising #measurement   

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Unlock a deeper understanding of your Prime Video ad campaign investments and overall media strategy. Dive into comprehensive cross-media custom attribution and uncover a more detailed view of the customer journey, ensuring every step of your marketing efforts resonates with your audience.

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With social media continuing to grow as a primary commerce channel, influencers find themselves at the forefront of the modern shopper journey. Check out this video and article from Beet.TV to learn more. #socialselling #influencermarketing #socialcommerce #influencers #creators #creatormarketing #connectedcommerce #brandmanagement #brandprotection

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Authentic LGBTQ+ representation in advertising isn't just about inclusivity, it's about connecting with a diverse audience, building brand loyalty, and reflecting the real world we live in. Partnering with organizations like GLAAD can help brands create impactful campaigns that resonate with the LGBTQ+ community, driving growth and positive social change. Learn more on how you can ensure your ads are inclusive → https://goo.gle/4cA6j65

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TikTok’s NewFronts 2024 introduced new premium ad solutions, emphasizing contextual advertising to engage users. Despite potential U.S. bans, TikTok continues to innovate and grow. Their strategy highlights resilience and adaptability, maintaining influence in digital advertising. Discover TikTok’s approach and its implications for marketers. #TikTok #NewFronts2024 #DigitalAdvertising #AppBan #MarketingStrategy

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Christena J. Pyle (she/her), Chief Equity Officer, Dentsu, revealed how marketers can start investing in minority-owned publishers today. And yes, your favorite SSP may be involved 😉. 🔗 Learn more about the state of DE&I in digital media by reading our report here: https://hubs.li/Q02Ls9BK0

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