Kat Sun

A well-designed #XM program will yield long-term benefits, conserve time and maintenance expenses, improve data quality and insights, and adapt to your business needs as they evolve and expand. For more information on how Ipsos can help you get the most return from your experience management technology, check out this article from @T.J. Vaccarella: https://lnkd.in/ePQdFMkE #Ipsos #CustomerExperience #ExperienceManagement #XM #ROCXI

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Consumer spending is returning but the conscious shopper is re-shaping demand in CPG. Here are my reflections in WARC's podcast exploring the most important trends influencing global consumers. https://lnkd.in/eH6rMUr6 Circana Complete Consumer Spotify

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Many thanks to Jill Chang of Prosumer Marketing for a fascinating presentation at a 3AF: Asian American Advertising Federation webinar about invaluable insights into how brands are navigating Taiwan’s unique digital landscape. This is why you should care. Since 2/3 of Asian Americans are foreign-born, you can infer a lot of media and consumer behaviors from the presentation. Since Asia is usually the harbinger of where technology and popular consumer trends are heading, you can get inspiration to stay on top of your game. Here are the top highlights: 1️⃣ LINE as a Central Platform: Taiwan’s most-used app, LINE, goes beyond messaging—it’s a hub for shopping, payments, entertainment, and even gamification. Brands like HeySong and Uniqlo are leveraging LINE's ecosystem to engage consumers on multiple levels. U.S. marketers should take note of how one platform can be used to create an all-in-one experience for customers. 2️⃣ Data-Driven Personalization: Uniqlo cracked the code on selling pants by using data on height, weight, and gender to recommend the perfect fit. Personalization isn't just a buzzword; it’s the future of consumer engagement—Taiwan's success shows us how it can drive conversions and brand loyalty. 3️⃣ Cultural Relevance Matters: From the fun and spooky LINE Ghost Alerts during Ghost Month to HeySong’s gamified vending machines, brands in Taiwan excel at blending cultural relevance with digital engagement. Understanding local customs and integrating them into campaigns can be a game-changer. 4️⃣ Gamification Works: Taiwan’s 12 Hotpot chain created an interactive virtual farm game that allowed customers to “harvest” digital produce, which they could then exchange for real meals. This playful, hands-on approach to engagement could inspire more creative consumer experiences in the U.S. 🔑 Why Should U.S. Marketers Care? Taiwan's highly connected, mobile-first market offers a preview of where U.S. consumer behavior is heading. The integration of e-commerce, financial services, and content on a single platform like LINE showcases how digital ecosystems can drive deeper customer engagement. Applying lessons from Taiwan’s data-driven, culturally sensitive, and interactive marketing strategies can help U.S. brands stand out in an increasingly crowded marketplace. For a full summary of the webinar, please visit https://lnkd.in/dhAczZdc #Marketing #DigitalStrategy #ConsumerEngagement #Taiwan #3AF #CulturalRelevance #Personalization #MarketingInnovation #Gamification #AsiaMarketing

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Uses of generative #AI include providing a natural language interface for editors and content curators or creating content descriptions of different lengths for different platforms/applications," said Sarah Lee, Research Analyst, Parks Associates. "The automation afforded by #generativeAI can easily shave off many hours of work for individual contributors – and save expenses for companies." Generative AI opens new paths for monetization. For example, as streaming providers deploy more ad-based services, they are actively seeking ways to make advertising more interactive and actionable for a viable shoppable experience. Generative AI can expedite the creation and editing of custom ads so ad agencies can easily generate several versions of advertisements to experiment and determine their efficacy among different audiences. "Leveraging AI in media and entertainment presents exciting opportunities across the media supply chain, with the promise of significantly reducing both content provider and service provider costs while also improving the end user experience," said Ira Dworkin, Managing Director - Communications, Media, & Entertainment, FPT Software. "FPT Software is investing heavily in AI – both Generative AI and Machine Learning – and partnering with our customers to drive innovation throughout the ecosystem." attending #streamtvshow? read more: Maximizing Returns: Generative AI’s Impact on Entertainment, developed with FPT Software https://lnkd.in/gjSFK7Ca #alwayslearning #streaming #video #ai #research #innovation #content #business #video

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Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising. https://lnkd.in/gZHrJ57P 🔦 explore our Impact Story and ERG toolkit 🙋‍♀️ reach out to learn how to leverage these solutions: [email protected] 🎞 revisit our recorded panel discussion 📚 read our detailed Point of View ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gFF2XHt5

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You don’t have to compromise trustworthiness to use generative AI. Ipsos’ best-in-class suite of tools and capabilities leverages artificial intelligence as a complement to human intelligence to advance research with security, speed, efficiency and superior outcomes.  ​https://lnkd.in/gfC2naT8 Our tools use our safe and secure Ipsos Facto platform as a base — a secure, protected environment that is platform-agnostic, using the latest models from Google, OpenAI, Anthropic and Mistral — and we never use your data to train the model. And, as with all proprietary data and information Ipsos handles, it’s safely behind a secure Ipsos firewall.  Ipsos: Trusted. Global. Innovative. Fast. Flexible. https://lnkd.in/gcZhmjdS #ipsosmovesfaster

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Failing to connect with underserved populations leads to large revenue loss. This loss will grow in the future as cultural and economic shifts demand that businesses make inclusivity a priority. Learn about how Kantar’s Brand Inclusion Index can help your brand to grow with inclusion. Don’t leave opportunity on the table. Download the free Brand Inclusion Index booklet to have a look at our sample data: https://lnkd.in/gfFw5iqF Watch the launch webinar on demand to gain deeper understanding of what the Brand Inclusion Index offers: https://lnkd.in/gmUCSJtT

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Failing to connect with underserved populations leads to large revenue loss. This loss will grow in the future as cultural and economic shifts demand that businesses make inclusivity a priority. Learn about how Kantar’s Brand Inclusion Index can help your brand to grow with inclusion. Don’t leave opportunity on the table. Download the free Brand Inclusion Index booklet to have a look at our sample data: https://lnkd.in/eU4xFsFW Watch the launch webinar on demand to gain deeper understanding of what the Brand Inclusion Index offers: https://lnkd.in/ePEF4Rgv

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Revisit our insights (on demand webinar + detailed point of view) to see how Americans perceive the presidential candidates as political brands. Using Ipsos' Brand Success Framework we assessed them against three factors: Expectations, Context, and Empathy https://lnkd.in/gBzsHnax

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Our latest research reveals the power of DEI in brand success. Our 2024 Brand Inclusion Index found that #DEI influences buying decisions for an overwhelming 80% of shoppers and that 75% of U.S. consumers say it is important that brands they buy from promote diversity and inclusion. Learn more about our ranking, which spotlights the most inclusive brands of 2024 - those earning consumer recognition for their authentic commitment to DEI and for setting positive examples in the market, in this article from Mass Market Retailers: https://lnkd.in/e4ZyEzND

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Join on December 4 to see how leading brands supercharge their insights with Ipsos' Gen AI solutions: https://lnkd.in/g-jRCnuv Ipsos clients L'Oréal, Orange and Nestlé Purina leverage Ipsos' Gen AI solutions - such as Signals GenAI, InnoExplorer AI, and Persona Bots - to unlock data and nuanced insights that are trustworthy, explainable and highly actionable. https://lnkd.in/gpS4MtSt Kristy Click

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Failing to connect with underserved populations leads to large revenue loss. This loss will grow in the future as cultural and economic shifts demand that businesses make inclusivity a priority. Learn about how Kantar’s Brand Inclusion Index can help your brand to grow with inclusion. Don’t leave opportunity on the table. Download the free Brand Inclusion Index booklet to have a look at our sample data: https://lnkd.in/ef2jJDBv Watch the launch webinar on demand to gain deeper understanding of what the Brand Inclusion Index offers: https://lnkd.in/enFzdGhj

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Sharing the latest insights from Momentum's global research study WE KNOW Experiences that has a focus on mental wellness. Our research uncovered that, over the last several years, we've seen a greater movement toward acknowledgement and acceptance of focusing on our mental health and that it is ok to not be "ok" all the time. Ask for help, seek help or simply be the help for someone else. Yes, I am talking about brands too! @weknowexperiences #insights2024

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React faster to what’s happening in-store! Rapid Retail Reads delivers topline insights in under 24 hours to help you pivot your strategy and stay competitive. ⏰ #MarketResearch #QSRInsights

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Branded podcasts can be an effective way to build engagement with your customers (or potential customers), and we've got the data to back that up! Click through to have our free 2024 Benchmark Report on Branded Podcasts sent to you and find out what we've seen makes an effective branded podcast!

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