About
Versatile marketing leader with proven ability to develop and implement customer and…
Articles by Katie
Activity
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I am thrilled to announce the addition of James Allen, Joey Medici, Helen Johnsen and Marc Parillo to Ray Media Advisory. Each of these advisors will…
I am thrilled to announce the addition of James Allen, Joey Medici, Helen Johnsen and Marc Parillo to Ray Media Advisory. Each of these advisors will…
Liked by Katie Arena
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Twitch, as one of the most popular streaming platforms, offers a unique environment for brands to connect with young and engaging viewers. However…
Twitch, as one of the most popular streaming platforms, offers a unique environment for brands to connect with young and engaging viewers. However…
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dentsu has been recognized as "a Leader" in the 2024 Gartner® Magic Quadrant™ for Digital Experience Services report, highlighting our focus on…
dentsu has been recognized as "a Leader" in the 2024 Gartner® Magic Quadrant™ for Digital Experience Services report, highlighting our focus on…
Liked by Katie Arena
Experience
Education
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West Chester University of Pennsylvania
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Activities and Societies: American Marketing Association, Marketing Club
Licenses & Certifications
Recommendations received
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LinkedIn User
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We are pleased to announce a definitive agreement to be acquired by Omnicom in a stock-for-stock transaction, uniting Interpublic's extensive…
We are pleased to announce a definitive agreement to be acquired by Omnicom in a stock-for-stock transaction, uniting Interpublic's extensive…
Liked by Katie Arena
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I am looking forward to this Webinar! Jess and Savita are both leaders when it comes to tackling complex creative objectives and I cannot wait to see…
I am looking forward to this Webinar! Jess and Savita are both leaders when it comes to tackling complex creative objectives and I cannot wait to see…
Liked by Katie Arena
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ICYMI: if your inbox is as chaotic as mine, you may have missed some big news in #retailmedia last month. But we have you covered...check out our…
ICYMI: if your inbox is as chaotic as mine, you may have missed some big news in #retailmedia last month. But we have you covered...check out our…
Liked by Katie Arena
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So excited for this partnership. We are blessed to work alongside the driven, focused and talented team at AMC!!
So excited for this partnership. We are blessed to work alongside the driven, focused and talented team at AMC!!
Liked by Katie Arena
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Walmart is joining NBCUniversal in a program to bring #shoppable ad formats and new #measurement capabilities to live sports, starting with the…
Walmart is joining NBCUniversal in a program to bring #shoppable ad formats and new #measurement capabilities to live sports, starting with the…
Liked by Katie Arena
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In case you missed the live event... the recording of the Ad Age Webinar on Unifying Creative & Media for Omnichannel Excellence, is now available!…
In case you missed the live event... the recording of the Ad Age Webinar on Unifying Creative & Media for Omnichannel Excellence, is now available!…
Liked by Katie Arena
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I hope you held onto your crypto from 2021...
I hope you held onto your crypto from 2021...
Liked by Katie Arena
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What an awesome day at the NYC #CTVADDAYS event yesterday! Interesting panels from all sides of the industry—agencies, brands, publishers, RMNs…
What an awesome day at the NYC #CTVADDAYS event yesterday! Interesting panels from all sides of the industry—agencies, brands, publishers, RMNs…
Liked by Katie Arena
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Privileged to be hosting a panel at today's Ascendant Network launch event in London. My fierce female panel of Larisa Dumitru, Alice Anson &…
Privileged to be hosting a panel at today's Ascendant Network launch event in London. My fierce female panel of Larisa Dumitru, Alice Anson &…
Liked by Katie Arena
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Today at the #CTVAdDays Summit, we announced the expansion of our Collective TV offering to include video ads on NBCUniversal. This further enables…
Today at the #CTVAdDays Summit, we announced the expansion of our Collective TV offering to include video ads on NBCUniversal. This further enables…
Liked by Katie Arena
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What does it take to reach the holy trinity of speed, scale and efficiency? Today at #CTVAdDaysNewYork Oz Etzioni, CEO and co-founder at Clinch;…
What does it take to reach the holy trinity of speed, scale and efficiency? Today at #CTVAdDaysNewYork Oz Etzioni, CEO and co-founder at Clinch;…
Liked by Katie Arena
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Great session highlighting the formula for success in CTV: Inventory + Audience + Creative...which is powered by partnership and a joint passion to…
Great session highlighting the formula for success in CTV: Inventory + Audience + Creative...which is powered by partnership and a joint passion to…
Liked by Katie Arena
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✨ Honored to be named one of Intermountain Jewish News' 15 Under 40 for 2024! ✨ I’m truly grateful for this recognition and for the opportunity to…
✨ Honored to be named one of Intermountain Jewish News' 15 Under 40 for 2024! ✨ I’m truly grateful for this recognition and for the opportunity to…
Liked by Katie Arena
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