Kathy K. Edgerton

Learn more about the benefits of Small Business Administration (SBA) loans and what makes them an attractive option for businesses across industries.

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On our website you'll see.... We do what PR firms do; we do it better + have more FUN doing it Let me tell you a secret, that's true! At BML Public Relations, fun is a priority. If we aren't having fun, we aren't finding solutions that help you win. PR needs to be edgy, fun, exciting and creative. As an award-winning public relations + social media agency, we’re known for shaping brands, earned media coverage that drives brand awareness and interest when it matters most – which is all the time. If it’s time for your company to draw the right kind of audience attention with a taste for fun, you’ve come to the right place. We've done it for these guys and we can do it for you! https://bmlpr.com/ #awardwinningprfirm #prexperts #publicrelationsfirm

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For our CU friends....Crisis Planning is essential. From cyber breaches to member incidents to ELT change-ups. Here are 5 steps to strengthening your plan.

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New Episode! "Using The Power of Conferences for PR Business Growth and Effective Communication" What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Uncover the hidden power of conferences to supercharge your communication strategy and business growth! In this episode, podcast h...

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Building client-agency relationships is crucial in the communications field. I had the pleasure of speaking with Rachel Huff, President and Founder of Victoire & Co, LLC, about this topic. Watch the conversation below to learn how to strengthen your relationships with your teams. #business #relationships #communications

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ATTENTION INDIES AND SOLO PR PROS: For independent professionals, success requires more than just top-notch skills. You need the skills and ability to run a business too; however, taking time off to attend relevant trainings and conferences is often cost-prohibitive, especially when you’re a solo practitioner. In addition to the financial burden of registration and travel expenses, there is the intangible cost too: when indies take time off, no one is left “manning the shop.” Work basically stops.  IPA VirtuCon was created to provide members a conference-like program focused on running a business, enabling members to get training they needed without having to shut down their business. Designed specifically as a virtual conference, long before virtual was a norm, it offers an expansion of our monthly webinar programs to help members improve their efficiency and effectiveness to run a successful business. Don’t miss VirtuCon THIS Wednesday, September 25 for an afternoon of fabulous speakers. Register here today! https://lnkd.in/e72Ma9Ym

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Now is your chance to share your knowledge with the legal industry. The 2025 LMA Annual Conference call for content will open next week. Please consider submitting your sessions that supports the #LMA25 theme 40RWARD focusing on forward thinking ideas and approaches. #legalmarketing #businessdevelopment #communications #marketing #marcom

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What should be the topic for Saturday's Communications Coffee Chat? I've been approached lately about finding jobs and contract work. If there are job seekers, would you be interested in this topic? Would those who can give advice on finding work (full-time and contract) be willing to attend? Plus, we can throw some AI discussion into the mix, focusing on how you can use this tool in a job search. #yegpr #publicrelations #communications #marketing #networking

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Would you trust a plumber to perform your heart surgery? This may sound absurd, but many businesses unknowingly take similar risks with their PR. Selecting a PR agency without specific industry expertise can be risky. Your business deserves a PR partner who understands your market as intimately as a surgeon knows the human heart. Find a team that brings depth, precision, and care to your storytelling. Trust your narrative to those who can truly do it justice. PR is no longer just about press releases and pitching the media story ideas. Learn how content-driven PR is all about the ROI: https://lnkd.in/gBtbE-rt #ContentMarketing #RankinPR #B2B #ContentDrivenPR #PRROI

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One main reason companies use PR is it allows them to reach and talk directly to their potential customers. Getting in front of prospects is important, but what you say when you are there is critical. You have two options: Talk about yourself (awards, new products, company news) Talk about your customers (how can they benefit from your insights and expertise) Both promote your brand but one is far more profitable. #B2B #RankinPR #BusinessGrowth #PRStrategy

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Join Brain & Behavior Research Foundation (BBRF) for this informative webinar on bipolar disorder, a complex disease that varies notably in different patients, clinically, cognitively, and in terms of brain function. The reliance on traditional disease classifications (e.g., DSM categorical diagnoses) has yielded an incomplete understanding of the illness. To overcome this Dr. Burdick has applied empirical approaches to classify individuals along neurobiologically relevant dimensions into more homogenous subgroups. These novel subtypes can then be further characterized on the basis of behavioral and biological markers to identify modifiable risk factors that contribute to poor outcomes in people with BD. It is her labs hope that this approach will make possible a more personalized approach to treatment.

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In this week’s Association Insights, we’re covering how to improve your presentation skills. Here are five essential tips: 1️⃣ Know Your Material: Confidence starts with preparation. When you know your content inside and out, you can focus on delivery and engage more easily with your audience. 2️⃣ Focus on Your Audience: Tailor your message to what matters most to them. Understanding their needs helps you connect and keep their attention. 3️⃣ Use Confident Body Language: Stand tall, make eye contact and use gestures to emphasize key points. Your body language speaks volumes. 4️⃣ Pace Yourself: Find a natural rhythm and use pauses to emphasize key points. Avoid speaking too quickly or too slowly to keep your audience engaged. 5️⃣ Encourage Engagement: Ask questions, share stories and make your presentation interactive. The more involved your audience feels, the more effective your presentation will be. Mastering these skills will help you become a more dynamic and impactful presenter. 💬 What presentation tips have worked for you? Share your thoughts in the comments! #AssociationInsights #PublicSpeaking #PresentationSkills #OnWrdUpWrd #Communications

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🗓️ Leveraging Awareness Days to Amplify Your Association's News 🗓️ In today's Association Insights, I explore how to strategically connect your association's news with relevant awareness days to maximize impact. Here’s how to make your news stand out: 1️⃣ Align With Your Mission: Choose awareness days that resonate with your association’s values and objectives for genuine engagement. 2️⃣ Plan Ahead: Prepare content across all platforms—press releases, blogs and social media—to weave your news into the fabric of the awareness day narrative. 3️⃣ Collaborate for Greater Reach: Partner with organizations recognizing the same awareness days to enhance credibility and extend your reach. 4️⃣ Utilize Multiple Channels: Create a comprehensive campaign that uses every tool in your arsenal, from social media to email newsletters, ensuring your message is heard far and wide. Effectively tying your news to awareness days not only boosts visibility but also strengthens the relevance of your message. 💬 Have you successfully connected your association’s news to an awareness day? Share your experiences and tips in the comments! #AssociationInsights #AwarenessDays #PublicRelations #SocialMediaStrategy #CommunityEngagement

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September is Be Kind To Editors & Writers Month. In the PR industry, we rely on editors and writers to help us get client stories out. They are our partners, not our adversaries. We want to forge great working relationships with them that last for years! So, here are some tips and reminders to help you be kind to editors and writers: 🎯 HONOR DEADLINES. 🎯 Ditch the "spray and pray" pitching method. Instead, do your research to find the journalists relevant to your client and pitch only them. 🎯 Don't pitch ""news"" that isn't actually newsworthy. 🎯 Don't write press releases that read like marketing brochures. Ditch the adjectives and present just the facts, ma'am. Cision's 2024 State of the Media Report provides many eye-opening statistics about what journalists want and need these days. Below is a chart that will help PR pros stay in the good graces of the journalists they work with.

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I talked about storytelling in this webinar for inventors, innovators, entrepreneurs. 

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Highly recommend this article on how agencies can improve their websites and social content in service of prospective clients. A few builds: ✅ If a prospective client or consultant is on your website, they’re there to see if you check certain boxes. The article has a good list of what info should be on your site. Make sure that info is very easy to find. ✅ Have clear positioning. This manifests on your website, but the goal here isn’t just to say something catchy. Take the time to figure out who you are and what you do best, then determine how to convey that clearly to clients. ✅ The look and feel of your website should match your agency vibe. If you’re known for tongue-in-cheek creative work, you can have a little fun with the design. If you’re known for doing corporate comms for financial services companies, you should be much more buttoned up. ✅ When it comes to social media, clients and consultants not only vet agencies on LinkedIn—we sometimes first hear of them that way. That’s not a license to be overly self-promotional, but engaging in conversations and sharing your POV on topics of interest to prospective clients can pay off.

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📢 Amplifying Your Association's Voice in the Media 📢 In this week's edition of Association Insights, I explore why having a prominent voice in the media is indispensable for your association. Here’s why media presence matters: 👉 Influence Public Perception: Shape how the public and key stakeholders see your industry, managing your reputation and addressing misconceptions effectively. 👉 Advocacy for Change: Use media channels to advocate for beneficial policies and initiatives, driving positive changes for your members and industry. 👉 Establish Leadership: Enhance credibility and attract new members by positioning your executives and members as go-to experts. 👉 Energize Membership: Boost engagement and loyalty by demonstrating proactive stances on critical issues impacting your field. Having a strategic media presence isn't just about being seen—it's about being heard and making an impact. 👥 To all my communications directors out there: What challenges have you faced in getting your leaders on board with media engagement? Share your experiences and tips in the comments! #MediaPresence #AssociationLeadership #PublicRelations #Advocacy #MemberEngagement #IndustryLeadership

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It can take time and effort to create a buzz around your brand. But it isn’t the buzz that you really need, it’s the business that comes after the buzz. That is why it is so important that your buzz goes beyond the hype. Instead of PR that is all “Hey, look at me” your PR should deliver insightful, educational content from the initial discovery to the final sale. Then leverage that across all your marketing channels to amplify its reach. #PRStrategy #B2B #RankinPR #BusinessGrowth #EarnedMedia

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