Kathryn McGinney

Kathryn McGinney

Denver, Colorado, United States
2K followers 500+ connections

About

➥I am a seasoned Growth Marketing Executive with over 15 years of experience in crafting…

Activity

Experience

  • Prospectory AI Graphic
  • -

    United States

  • -

  • -

    Denver, Colorado, United States

  • -

    United States

  • -

    United States

  • -

    United States

  • -

    Austin, Texas Area

  • -

    Central/West US

  • -

    Austin, Texas

  • -

    Austin, Texas Area

Education

  • Account Based Marketing Certified by ITSMA

    Why ABM? Greater ROI.
    Sophisticated B2B buyers tune out all but the most relevant, helpful messages. ITSMA pioneered the concept of Account-Based Marketing in 2004 to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients. I've studied their methods and am now applying to our business at Splunk.

  • Activities and Societies: Kappa Delta Sorority

Licenses & Certifications

Volunteer Experience

  • CASA of Travis County Graphic

    CASA Advocate

    CASA of Travis County

    - 7 years 1 month

    Children

    Interface with judges, attorneys, Child Protective Services, and internal staff to shepherd individual children into safe, long-term homes

    Raise funds by running and evangelizing my experience with the organization verbally and through social media

  • Reading Partners Graphic

    Reading Volunteer

    Reading Partners

    - 1 year 1 month

    Children

  • Food For Thought Denver Graphic

    Food pickup and delivery

    Food For Thought Denver

    - Present 2 years 5 months

    Children

Courses

  • Advocacy: Championing Ideas and Influencing Others

    Texas Executive Education

  • Effective Account Based Marketing

    SiriusDecisions

  • Effective Communication Strategies

    UT Extension

  • Karrass Negotiations Training

    NI Employee Development

  • LabVIEW Core I&II

    NI Employee Development

  • Large Account Management Process - LAMP

    Miller Heiman

  • Leading Innovations within Existing Organizations

    Texas Executive Education

  • Management Development Series

    NI Employee Development

  • Marketing Communication Leadership Series

    NI Employee Development

  • Product Management Essentials

    Sequent Learning Networks

  • Strategic and Business Model Innovation

    Texas Executive Education

  • Supervisory Development Series

    NI Employee Development

Honors & Awards

  • Marketing Excellence Diamond Award

    ITSMA

    ITSMA’s Marketing Excellence Awards (MEA) program focuses exclusively on B2B marketing for services and solutions. It is based on a comprehensive, strategic approach to marketing, recognizing that business success requires marketers to move far beyond communications alone.

  • ANA B2 Award, Gold

    ANA

  • B2B Marketing Elevation Award - Gold

    B2B Marketing

Organizations

  • CASA of Travis County

    Advocate

    - Present

Recommendations received

6 people have recommended Kathryn

Join now to view

View Kathryn’s full profile

  • See who you know in common
  • Get introduced
  • Contact Kathryn directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses