“I have worked with Kathryn for over 8 years and have seen tremendous dedication and professional growth in many areas. Kathryn has taken ownership of her development with a robust multi-year development plan, most recently working on Strategic Agility. During her role in Regional Marketing, she used her refined communication and building strategic work relationship competencies to create a collaborative environment. She partnered with senior leaders including her Regional and Areas Sales Managers, worked with Field Sales, customers, and many internal groups in and outside of Marketing to drive business outcomes. She is skilled at building relationships and providing mentoring to many levels throughout the organization. In addition to her Regional Marketing Manager responsibilities she often stepped-up into leadership roles when a gap with project management occurred. Kathryn is an extremely dedicated and consistently hard-working individual. I often relied on her for open and honest feedback and appreciated her pro-active updates on topics of escalation. She managed upwards very well and kept me in the loop and provided both the facts and her perspectives. She is a great person to work with and a skilled and professional marketer!”
About
➥I am a seasoned Growth Marketing Executive with over 15 years of experience in crafting…
Activity
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Think in 5 year blocks. In 5 years from now our oldest will be in college, the other kids will be in high school (basically), I’ll be 60, some…
Think in 5 year blocks. In 5 years from now our oldest will be in college, the other kids will be in high school (basically), I’ll be 60, some…
Liked by Kathryn McGinney
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AWS re:Invent is here! Visit us at booth 1586 to: -Get up to 3,000 free leads to fill your pipeline. -Enter our Bluetooth earphone raffles, held…
AWS re:Invent is here! Visit us at booth 1586 to: -Get up to 3,000 free leads to fill your pipeline. -Enter our Bluetooth earphone raffles, held…
Liked by Kathryn McGinney
Experience
Education
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Account Based Marketing Certified by ITSMA
Why ABM? Greater ROI.
Sophisticated B2B buyers tune out all but the most relevant, helpful messages. ITSMA pioneered the concept of Account-Based Marketing in 2004 to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients. I've studied their methods and am now applying to our business at Splunk. -
Activities and Societies: Kappa Delta Sorority
Licenses & Certifications
Volunteer Experience
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CASA Advocate
CASA of Travis County
- 7 years 1 month
Children
Interface with judges, attorneys, Child Protective Services, and internal staff to shepherd individual children into safe, long-term homes
Raise funds by running and evangelizing my experience with the organization verbally and through social media -
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Courses
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Advocacy: Championing Ideas and Influencing Others
Texas Executive Education
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Effective Account Based Marketing
SiriusDecisions
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Effective Communication Strategies
UT Extension
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Karrass Negotiations Training
NI Employee Development
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LabVIEW Core I&II
NI Employee Development
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Large Account Management Process - LAMP
Miller Heiman
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Leading Innovations within Existing Organizations
Texas Executive Education
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Management Development Series
NI Employee Development
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Marketing Communication Leadership Series
NI Employee Development
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Product Management Essentials
Sequent Learning Networks
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Strategic and Business Model Innovation
Texas Executive Education
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Supervisory Development Series
NI Employee Development
Honors & Awards
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Marketing Excellence Diamond Award
ITSMA
ITSMA’s Marketing Excellence Awards (MEA) program focuses exclusively on B2B marketing for services and solutions. It is based on a comprehensive, strategic approach to marketing, recognizing that business success requires marketers to move far beyond communications alone.
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ANA B2 Award, Gold
ANA
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B2B Marketing Elevation Award - Gold
B2B Marketing
Organizations
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CASA of Travis County
Advocate
- Present
Recommendations received
6 people have recommended Kathryn
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