Kate Wade

Understanding your audience is one of the most intelligent and cost-effective strategies for improving your bottom line.  Check out Grant C. Gooding's quick breakdown of the 6 most commonly used market research methods, their strengths and weaknesses, and when they should be used. https://lnkd.in/gZvhdTZW #getproof #marketresearch #researchmethods #emotionalresearch #emotionaldata

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Effective digital marketing campaigns rely on true consumer understanding. Learn how mapping tools can support your efforts to create impactful digital marketing here: https://hubs.ly/Q02S_YTx0

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📖 Mastering Your Pricing Strategies - a free guide from The Agency Collective Selecting the right pricing structure is a crucial decision. It directly influences your agency’s profitability, client relationships, and operational efficiency. In our free-to-download guide, we explore the three primary pricing models used by agencies and look at the pros and cons of each. You might also want to consider whether using just one, or a combination of these models, is right for you and your clients. We look at hourly rates, project-based pricing and retainers, and the pros and cons of each. Download your guide here: https://hubs.la/Q02PrCg40 Agency Collective members can also access the guide in the Hub!

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Social marketers don't talk about UTMs enough 🗣️ UTM parameters are short text codes that you add to URLs to help you track the performance of a marketing campaign AKA it allows you to track the success of your social post 👏 Learn about why they matter: https://ow.ly/SkPF50SwZa1

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Consumers no longer search, they get answers. Keyword-based search is giving way to more natural conversations. Consumers spend less time clicking through links and more time conversing to refine the answers they get. Search is facing a [r]evolution that’s creating new opportunities for brands to be found. To leverage these opportunities, marketing, product, and e-commerce leaders need to adapt. The good news? They can rely on their technical SEO team to lead in this time of change. This October, we’ll be holding our Botify Connect event in both Austin and Paris to cover everything brands need to know about leading in the search revolution: ➡ What will search look like in the future, and how can teams prepare — while still optimizing for today? ➡ How does organic search give brands an edge in an AI-first world, and how can they support it? ➡ How does that affect key metrics like revenue and visibility, and what can brands do about it? We can’t wait to share these insights with you. Learn more about Botify Connect here: https://bit.ly/3y4M1Di

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Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

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Explore how to leverage generative AI, like ChatGPT, for creating effective A/B test variants in email campaigns. This article provides insights into an agency's use of AI for copywriting while maintaining client privacy. https://hubs.la/Q02WyQ6p0

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Last year, companies spent $601,840,000,000 on digital advertising. That’s $1648876712 a day. $68703196 an hour. $1145053 a minute. $19084 a second. We know every dollar you spend matters. At Disruptive, we leverage the right people, tools, and technology to help you break through. We optimize every dollar with data-driven insights to make it go farther. Beyond best practices and playbooks, our experts constantly innovate and find new ways to win. Comment if you want your marketing dollars to go farther. 💸

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Reaching millennials requires a fresh approach. This guide explores key marketing strategies to connect with this influential generation and turn them into brand loyalists. Learn about creating authentic content, mobile-first optimization and leveraging user-generated content. https://hubs.la/Q02BBm_V0

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Tired of siloed data hindering your ABM efforts? The merger of DemandScience and Terminus is a game-changer for marketers like you. Mike Pastore's article dives into how this powerhouse union creates a single source of truth for your ABM campaigns, giving marketers: -Unified buyer targeting & engagement. -Seamless ABM & syndication activation. -Consolidated reporting across all channels. Ready to break down data walls and boost your ABM success? Read the full story here: https://lnkd.in/eRpXiAfP #marketing #abm #b2bmarketing #demandscience #terminus #datadrivenmarketing #abx

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Do I Need a Programmatic Marketing Strategy?

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