Kate Moran

Kate Moran

Raleigh-Durham-Chapel Hill Area
24K followers 500+ connections

About

I love studying people, products, and processes. I have 13 years of diverse experience in…

Experience

  • Nielsen Norman Group Graphic
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    Raleigh-Durham, North Carolina Area

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    Raleigh-Durham, North Carolina Area

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    Raleigh-Durham, North Carolina Area

Education

Publications

  • Flat UI Elements Attract Less Attention and Cause Uncertainty

    Nielsen Norman Group

    Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.

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  • Flat-Design Best Practices

    Nielsen Norman Group

    Avoid the negative side effects of flat design by clearly differentiating between clickable and unclickable elements.

    See publication
  • Designing for Young Adults (3rd Edition)

    Nielsen Norman Group

    Young adults are comfortable with technology; it doesn‘t intimidate them the way it does some older adults. But, it‘s dangerous to buy into the popular stereotypes about young people. In this report, we dispel the myths about young adults. We explore and define their specific needs, interests, and online behavior that differentiate young adults from other age groups.

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  • Page Parking

    Nielsen Norman Group

    Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. Follow 7 UX guidelines to better support this user behavior, which is particularly common among younger users.

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  • Flat Design: Its Origins, Its Problems, and Why Flat 2.0 Is Better for Users

    Nielsen Norman Group

    Flat design is a web-design style that became popular around 2012. It is still widely used today, and its overuse can cause serious usability problems. One of the biggest usability issues introduced by flat design is the lack of signifiers on clickable elements. Flat 2.0 may provide a better alternative.

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