Kara Ullmann

Kroger introduces a new media measurement model aligning with IAB standards to assess retail media effectiveness, utilizing first-party customer data for enhanced insights on media ROI and full-funnel impact analysis. #retailmedia #measurement Check it out here: https://lnkd.in/gMkp6M56

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Predictive analytics is redefining how we approach media planning. It’s about using data to anticipate audience behavior, strategically optimize campaign performance, and focus on the prospects that matter most. This mindset transforms decision-making from reactive to proactive, enabling smarter, more impactful media strategies that drive real value. Adopting these principles means making every media dollar count, creating more personalized, effective campaigns. #PredictiveAnalytics #MediaPlanning #DataDrivenStrategy #MarketingInnovation

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Maximize your election campaign impact! Nielsen latest study found that 1 in 3 potential voters watch Local News through streaming only. Use these insights to optimize your media mix with local streaming measurement and enhance voter engagement. #Nielsen #localmedia #streaming #elections Nielsen Local #presidentialelections https://bit.ly/3Ln8bDP 📈📺

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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With political ad fatigue rising, many brands are rethinking their strategies during this contentious election season. iSpot recently surveyed over 24,000 U.S. consumers to gauge the impact of increased political ad spend on brand advertising. The results provide valuable insights for navigating the challenges of advertising in a highly polarized environment. Explore how these findings can help you adapt your strategy and make informed decisions during this pivotal time. https://bit.ly/3zjanJV

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**🚢 Port Closures Update: Take Action Early! 🚢** As we head into the crucial holiday season and utilizing year-end budgets, the promo industry will likely experience lower inventory levels due to the dockworker’s strike that began earlier today. The severity of shortages and possible price increases will be determined by how long the strike lasts. The shipping industry’s rule of thumb is that it takes 5 days to “catch up” for each day of closure, so a strike lasting 2 weeks will mean port congestion and delays until the end of the year. West Coast ports do not have the capacity to accept even half the excess volume diverted from the East Coast so we can expect backlogs and delays there too. We implore everyone to get ahead of the push and order your holiday merch early to avoid potential disruptions. We are closely monitoring and staying in regular contact with our vendor partners to ensure smooth operations and timely deliveries for all our clients. Don’t wait—let’s work together to stay prepared. Reach out to us with any questions or for further assistance. We’d love to help you! #Brandedmerch #promoswork #Logistics #SupplyChain #PortClosures #StayAhead

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PSA: CTV ads are where the binge meets the buy. 🎯 Learn how data activation can take your streaming ads from meh to must-see and help you reach your perfect audience with precision. Because let’s face it—every ad dollar counts! https://lnkd.in/dQGUD4N7

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Are technology partnerships a key to retail media growth? 🤝 Omnicom Media Group's Jasmine Poke discusses the intersection of commerce, media, performance, and measurement (and much more) in this #RetailMediaThursdays episode: https://okt.to/lsVt5L

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Interesting article about why brands shouldn’t go dark during the election cycle. For us, interestingly it’s been more food and supermarket brands on Gourmet Ads that have opted to go dark this year whereas no brands on Healthy Ads. This is super important for us as a company as all Political ads are now banned in the US on Microsoft Advertising / Xandr now. #politicaladvertising #advertising #uspolitics #programmaticadvertising

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Nielsen just released its 2024 Annual #Marketing Report and it reveals that global #marketers are optimistic about increasing #AdBudgets, particularly in digital channels, search, and #RetailMedia, but face challenges in aligning tactics with key performance indicators like long-term and full-funnel ROI.

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#HappeningNow ➡️ The Million-Dollar Question: Advertising ROI with Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery The Pennsylvania Lottery last conducted a marketing mix modeling analysis in 2016, but a lot has changed since then in terms of media channels and consumer behaviors. Inflationary pressures have also added to media buying costs across all channels. As such, the lottery wanted to assess the ROI on its media investments to optimize the overall media spend level and mix by channel. Through its advertising agency, the lottery partnered with Nielsen, best known for the Nielsen TV ratings.  #LaFleursRaleigh #AdvertisingROI #MarketingAnalysis #MediaStrategy #ConsumerBehavior #NielsenAnalytics

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You don't want to miss OptiMine Software, Inc.'s upcoming webinar with Domino's hosted by the Advertising Research Foundation (ARF) on June 25 at 12PM ET- REGISTER TODAY! https://lnkd.in/d4H-dE6h #GooglePrivacyChanges #MMM #MarketingMixModeling #DataLoss #MediaMixModeling #MarketingMeasurement

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The “DPAA 2024 Omnichannel Decision-Makers Study” was conducted by Advertiser Perceptions, and outlines Trends and Growth Opportunities for U.S. #DOOH Market, with 96% of Marketers and Agencies Planning to Increase or Maintain DOOH Spending in the Next 12 Months

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How can publishers capitalize on #RetailMedia's opportunity? Sherry Smith discusses the importance of #FirstPartyData and partnerships with brands, agencies and retailers with Yakira Young from AdMonsters. Read more 👉 https://bit.ly/44mQv3H

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Basis Technologies announced survey results showing that most advertising agency professionals (88%) do not feel that people appreciate how advertising supports the internet. The findings stem from a survey conducted in April 2024, gathering respondents from more 110 agencies across the U.S. Read our announcement and download the report. Link is in the comments. #advertising #internet #AI

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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For as much energy as #advertisers and agencies have put into supply path optimization over the years, the #programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what inventory they’re purchasing programmatically. This helps to explain why Digitas North America is planning to take a stricter approach to how it sources inventory. In this piece by Tim Peterson, we speak to Leah Askew.

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