Kaitlyn Tuson

Kaitlyn Tuson

New York, New York, United States
2K followers 500+ connections

About

A strategic healthcare marketer on a mission to solve business challenges, and drive…

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Activity

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Experience

  • Hello Helio Graphic

    Hello Helio

    New York, New York, United States

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    New York City Metropolitan Area

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    New York, New York, United States

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    New York, New York, United States

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    New York City Metropolitan Area

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    Greater New York City Area

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    Greater New York City Area

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    United States

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    Birmingham, MI

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Education

Licenses & Certifications

Volunteer Experience

Publications

  • Q&A with Healthcare Content Strategists

    Healthcare Insights Magazine

    I was featured and quoted in the Healthcare Insights Summer 2020 publication on digital transformation, cross-functional collaboration and marketing leadership.

    See publication
  • Healthcare Insights blog

    Healthcare Insights

    I was interviewed for a featured article in the Healthcare Insights blog where I spoke about the importance of modernizing the patient experience in order to compete… and I dove into the nuances around the Digital Health Services marketing and messaging strategy I developed, executed and launched for the launch of Weill Cornell Medicine’s Telemedicine, Custom App, and Patient Portal re-design.

    See publication

Projects

  • Luxury Wellness (DTC) - Branding, product marketing campaign, GTM strategy, PR

    Developed strategic growth and marketing plans for the cutting edge clinic, created go-to-market strategies for the launch of 2 new product lines and PR for the leading physicians behind the medical science that founded all 3 of the complimentary lines of business. Supported the founders with ongoing management and business consulting services during initial stages of building the business model.

  • Financial Services - Brand development & growth strategy, annual marketing plans, sales enablement, brand stewardship and management through exit/acquisition

    - Present

    Marketing never sleeps.... as the primary business and marketing strategist, I continue to develop marketing strategies for Birmingham Investments.

  • Healthcare (B2C) - Audience insights, targeting strategy and persona development workshops

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    As Weill, I led the development and workshopping for audience targeting and persona building for Oracle's cloud-based Software-as-as-Service lines. The URL listed was of of the final deliverables. There were 6 different product lines that we did this for.

    See project
  • Marketing consulting

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    Supported the branding and marketing efforts of the surgical practice in their development of designing various revenue streams within their business model. Aligned the traditional marketing efforts with the digital campaigns and advised on PR and marketing best practices and made ongoing recommendations for developing new opportunities though strategic plans.

    See project
  • Pharma - HCP communications strategy, audience targeting, storytelling, customer journey mapping, customer experience strategy

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    Collaborated with Bristol Myers Squibb to help them improve their engagement with Key Opinion Leaders (KOLs) at large national and global healthcare conferences such as ACR. This work allows BMS to access physicians who lead major research and generate clinical trial participants for their drug pipelines:

  • Real Estate & Luxury Homes - Rebranding, creative + content strategy, website re-design

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    This rebranding and web redesign for Live Well Homes real-estate company accomplished through Harmonized Marketing, which was the agency that I ran for 2 years when I was a full-time freelance consultant. Oftentimes, consulting projects turned into full projects and I would bring in required freelance resources to execute the project after developing the strategy and promotional plans.

  • Tech / SaaS - Creative ad campaign, product positioning, messaging, creative strategy, lead-generation strategy

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    Worked on a campaign for Oracle's ERP and EPM Cloud SaaS. Oversaw kick-off, ongoing management and delivery of all projects relating to the launch of Oracle's Cloud For Finance campaign.
    Projects consisted of refreshed creative, strategic messaging for targeted personas, developing a digital sales funnel and strategic go-to-market tactics in support of corporate's demand generation initiatives and the goals set fourth by key stakeholders.

    See project

Honors & Awards

  • Digital Transformation Healthcare Conference

    Millenium Alliance

    Panel discussion on healthcare content strategy and engagement

Languages

  • spanish

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Organizations

  • CHIEF

    Member

    - Present
  • Healthcare Business Women's Association (HBA

    Member

    - Present

    The Healthcare Businesswomen's Association is a global nonprofit organization comprised of individuals and organizations from across the healthcare industry committed to: ... providing effective practices that enable organizations to realize the full potential of their female talent.

  • American Marketing Association

    Member

    Members of the American Marketing Association are dedicated professionals who work, teach and study in the field and have a passion for advancing our industry. As a member, you'll gain access to exclusive AMA content and discounts on products and events that will help you boost your knowledge and advance your career.

  • Association of National Advertisers

    Member

    As the voice of the marketer, the Association of National Advertisers' mission is to drive growth for marketing professionals, for brands and businesses, and for the industry.

  • Rapha Cycling Club

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    The Rapha Cycling Club has 13,000 members and counting, each belonging to one of 22 chapters around the world. Our local coordinators help foster tight-knit communities of cyclists who ride together, spend time together, and even race together, all the while part of something bigger.

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