About
A strategic healthcare marketer on a mission to solve business challenges, and drive…
Services
Articles by Kaitlyn
Contributions
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What are some ways to show you're ready for a promotion in B2B marketing strategy?
Keep in mind this isn’t likely a one-and-done showcase of your work. Think of your promotion as a personal campaign. You’ll need to shape the story and make a case for your promotion over the course of 6-12 months. Continue to ask yourself anytime you take on an extra project or initiative “will this get me closer to or further from my goals?” And if you don’t know the answer, ask your manager or other stakeholders for guidance. And remember, goal setting isn’t something you only do at your annual or semi annual review. While it’s a great time to do so, look for other opportunities throughout the year to get feedback about your goals, and make sure you get stakeholder buy-in; you want your goals to align with the larger organizational goals
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What are some ways to show you're ready for a promotion in B2B marketing strategy?
Find an initiative that no one else has the time or energy for. Something that demonstrates your skills, knowledge and expertise you’ve developed. It doesn’t have to be huge, but it does need to have some tangible KPIs that will prove your contribution to the business and value-added. Of course get buy-in from your manager, then GO! Once you’re finished, package up the results and ask your manager to help you showcase your work to the right stakeholders.
Activity
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Last week, the President and the First Lady hosted the “White House Conference on Women’s Health Research,” organized by The White House (WH)…
Last week, the President and the First Lady hosted the “White House Conference on Women’s Health Research,” organized by The White House (WH)…
Liked by Kaitlyn Tuson
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They’ll call you selfish. They’ll demand you stay. But your mind isn’t a sacrifice. And their peace isn’t worth your ruin. Get up. Walk out.…
They’ll call you selfish. They’ll demand you stay. But your mind isn’t a sacrifice. And their peace isn’t worth your ruin. Get up. Walk out.…
Liked by Kaitlyn Tuson
Experience
Education
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Arizona State University - W. P. Carey School of Business
Activities and Societies: I worked full-time while attending school.
Licenses & Certifications
Volunteer Experience
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Marketing Consultant
Alzheimer's Association-Greater Michigan Chapter
- Present 9 years 3 months
Health
Publications
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Q&A with Healthcare Content Strategists
Healthcare Insights Magazine
I was featured and quoted in the Healthcare Insights Summer 2020 publication on digital transformation, cross-functional collaboration and marketing leadership.
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Healthcare Insights blog
Healthcare Insights
I was interviewed for a featured article in the Healthcare Insights blog where I spoke about the importance of modernizing the patient experience in order to compete… and I dove into the nuances around the Digital Health Services marketing and messaging strategy I developed, executed and launched for the launch of Weill Cornell Medicine’s Telemedicine, Custom App, and Patient Portal re-design.
Projects
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Luxury Wellness (DTC) - Branding, product marketing campaign, GTM strategy, PR
Developed strategic growth and marketing plans for the cutting edge clinic, created go-to-market strategies for the launch of 2 new product lines and PR for the leading physicians behind the medical science that founded all 3 of the complimentary lines of business. Supported the founders with ongoing management and business consulting services during initial stages of building the business model.
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Financial Services - Brand development & growth strategy, annual marketing plans, sales enablement, brand stewardship and management through exit/acquisition
- Present
Marketing never sleeps.... as the primary business and marketing strategist, I continue to develop marketing strategies for Birmingham Investments.
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Healthcare (B2C) - Audience insights, targeting strategy and persona development workshops
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As Weill, I led the development and workshopping for audience targeting and persona building for Oracle's cloud-based Software-as-as-Service lines. The URL listed was of of the final deliverables. There were 6 different product lines that we did this for.
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Marketing consulting
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Supported the branding and marketing efforts of the surgical practice in their development of designing various revenue streams within their business model. Aligned the traditional marketing efforts with the digital campaigns and advised on PR and marketing best practices and made ongoing recommendations for developing new opportunities though strategic plans.
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Pharma - HCP communications strategy, audience targeting, storytelling, customer journey mapping, customer experience strategy
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Collaborated with Bristol Myers Squibb to help them improve their engagement with Key Opinion Leaders (KOLs) at large national and global healthcare conferences such as ACR. This work allows BMS to access physicians who lead major research and generate clinical trial participants for their drug pipelines:
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Real Estate & Luxury Homes - Rebranding, creative + content strategy, website re-design
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This rebranding and web redesign for Live Well Homes real-estate company accomplished through Harmonized Marketing, which was the agency that I ran for 2 years when I was a full-time freelance consultant. Oftentimes, consulting projects turned into full projects and I would bring in required freelance resources to execute the project after developing the strategy and promotional plans.
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Tech / SaaS - Creative ad campaign, product positioning, messaging, creative strategy, lead-generation strategy
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Worked on a campaign for Oracle's ERP and EPM Cloud SaaS. Oversaw kick-off, ongoing management and delivery of all projects relating to the launch of Oracle's Cloud For Finance campaign.
Projects consisted of refreshed creative, strategic messaging for targeted personas, developing a digital sales funnel and strategic go-to-market tactics in support of corporate's demand generation initiatives and the goals set fourth by key stakeholders.
Honors & Awards
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Digital Transformation Healthcare Conference
Millenium Alliance
Panel discussion on healthcare content strategy and engagement
Languages
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spanish
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Organizations
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CHIEF
Member
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Healthcare Business Women's Association (HBA
Member
- PresentThe Healthcare Businesswomen's Association is a global nonprofit organization comprised of individuals and organizations from across the healthcare industry committed to: ... providing effective practices that enable organizations to realize the full potential of their female talent.
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American Marketing Association
Member
Members of the American Marketing Association are dedicated professionals who work, teach and study in the field and have a passion for advancing our industry. As a member, you'll gain access to exclusive AMA content and discounts on products and events that will help you boost your knowledge and advance your career.
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Association of National Advertisers
Member
As the voice of the marketer, the Association of National Advertisers' mission is to drive growth for marketing professionals, for brands and businesses, and for the industry.
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Rapha Cycling Club
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The Rapha Cycling Club has 13,000 members and counting, each belonging to one of 22 chapters around the world. Our local coordinators help foster tight-knit communities of cyclists who ride together, spend time together, and even race together, all the while part of something bigger.
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This is yet another man who is doing great stuff in Femtech. There is never a good reason to not invest in #femtech :-) And there are many ways to…
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This 40 year old CEO was rejected to every job she applied to, then made history as one of the youngest women to take a startup public. Meet Anjali…
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What a terrific surprise to be recognized among communication powerhouses in film, publishing, finance, agency and more. It is an honor to be the…
What a terrific surprise to be recognized among communication powerhouses in film, publishing, finance, agency and more. It is an honor to be the…
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The first-ever The White House Conference on Women’s Health underscored a crucial message: while tremendous progress has been made, our work is far…
The first-ever The White House Conference on Women’s Health underscored a crucial message: while tremendous progress has been made, our work is far…
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We are so excited to have Rachel Carbonneau and her team joining Pacify to help expand our services in the DMV and beyond! https://lnkd.in/gfHKKbaQ
We are so excited to have Rachel Carbonneau and her team joining Pacify to help expand our services in the DMV and beyond! https://lnkd.in/gfHKKbaQ
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🌟 "Tout est possible" said my sweater on the flight to DC yesterday. Everything is possible. Hours later, President Biden would echo similar words…
🌟 "Tout est possible" said my sweater on the flight to DC yesterday. Everything is possible. Hours later, President Biden would echo similar words…
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