Justyn Howard

Pierson Krass and I hosted a subscription workshop yesterday with some strong and growing brands in Utah. A few takeaways: 1. This format was more intimate, allowed for more questions, and a deeper understanding of how to better acquire and retain subscribers. 2. No matter the subscription platform you're using, brands are trying to figure out how to get more of them and enable the right sales funnels and retention motions. 3. In awe of Pierson talking to brands under $1m and over $10m in the exact same way. Whenever he recommended a tool it was completely sincere. Disclosed if he's invested in the app (or not). Recommended an app that wasn't his because it would work better for the brand that needed it. I love that. We will definitely be doing more of these! Thanks to those who came out and to our wonderful Utah ecommerce ecosystem. (Yes that's my food on the seat I was taking the pic!)

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Two weeks after wrapping up my first Pavilion GTM conference, a few powerful takeaways are still top of mind and influencing my planning for next year: Ever Evolving GTM: The need for a new GTM approach in B2B couldn’t be clearer. Shorter tenures are causing a loss of institutional knowledge, complexity is demanding tighter cross-functional alignment, and GTM efficiency has dropped by 58% since 2019. With rising capital costs, execution and efficiency are more critical than ever. As hard as it is aligning teams and sweating the details on performance and being in the same boat is ultimately what will lead to success or failure. As always enjoyed the sessions from Winning by Design and 🐶 Jacco van der Kooij, GTM Partners and Sydney Sloan was my favourite presentation on technical marketing campaigns and first team mindset. Is AI the Next Big Thing or Everything? Analyst Benedict Evans delivered a compelling talk on AI, illustrating that while interest is sky-high, actual applications are still limited. A consistent theme was the importance of exploring AI’s potential, given its fast-evolving role, especially as scalable use cases emerge and I am really excited to see more from Amanda Kahlow and 1mind. Sharing Success, Showing Humility, and Directness: A big takeaway was the authenticity shown by leaders like Benjamin Samuels and Kim Scott, and Square’s Tom Hanrahan, who openly shared their journeys and challenges. Their openness underscored that humility, candor, and success can, and should, coexist in leadership. And I got a selfie with my hero too thank you Kim! An inspiring experience and community I’m grateful to have been a part of Thanks Sam Jacobs and Kathleen Booth and team. #GTM #marketing #b2b

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If you want to drive impact and influence with your buyers, you want to surround them with the voices they already trust. That’s the simple explanation for the power of nearbound marketing. Including your partners in your GTM motion is a huge unlock for all parties involved. The power of ecosystem at work. At Vena Solutions, we’re focused on growth through this model and the future is bright. Orchestration for greater impact and scale through a combination of partner specialization and account based engagement, will leave you better prepared to withstand whatever comes in the future. Companies and GTM leaders leveraging these ecosystems at scale are driving: 1️⃣ More revenue 2️⃣ More customer delight 3️⃣ Happier sellers 4️⃣ More productive partners 5️⃣ Stronger bonds, both internally and in the market If it sounds too good to be true, that’s because it basically is 😉 If you’re interested in getting into the details, the team at Reveal just released an awesome resource. It’s a blueprint that can help you overlay your account-based segmentation and partner marketing strategy across all GTM teams AND the entire customer journey. Talk about a game changer… You can get a copy (for free!) at the link in the comments. #Nearbound #NearboundMarketing #Partnerships Isaac Morehouse Jessica Fewless Shawnie Hamer

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Sale Ends Tonight! Don't miss your chance to jumpstart your marketing with Ernie's hands-on, 4-hour Generative AI workshop in Salt Lake City (SLC)! Join me and a handful of other small business marketers for an engaging in-person session where you'll master the art of Generative AI and learn how to supercharge your marketing strategies. This is your opportunity to dive deep into AI technologies that are transforming the industry—all in just half a day! Why You Should Attend: Hands-On Experience: Work directly with cutting-edge AI tools. Expert Guidance: Learn from industry professionals. Immediate Impact: Apply new skills to your marketing efforts right away. Networking Opportunities: Connect with like-minded professionals in SLC. But hurry—the sale ends at midnight! Secure your spot now and take the first step towards revolutionizing your marketing approach. Let me know if you'd like a link to register.

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Hey all 👋 I could use some help from GTM leaders/saas folks... Who is the best *marketing leader/head of marketing* you've ever worked with? For context, we're looking to bring in a Head of Marketing here at Circle to join our GTM leadership team. We're currently approaching $25M in ARR and growing fast (~100% y-o-y). This marketing leader will help us continue to scale to $100M+ in ARR. I'm biased, of course — but this can truly be a career-defining opportunity for the right person. —You'll get to shape how we tell the story of *3* brand new products that we're bringing to market this year. —The product is fantastic. Our product/engineering teams are the best I've ever worked with. The customers are the best I've ever worked with. You have all the raw materials necessary to do truly great marketing. We're already growing fast. You'll just help us go faster. —There are lots of new channels and untapped opportunities to go after. So there's plenty of room to come in and make an immediate impact. —This role sits on our leadership team. It's a group of the highest potential GTM leaders I've ever worked with. And we're ready to truly invest in product marketing as a function. — There's LOTS of momentum in the business. Our leading indicators like pipeline, win rates, word-of-mouth, NPS, retention, etc. are all really strong and getting better week-over-week. If you know a truly great marketing leader - I'd love to connect with them. I'd be grateful if you could tag them below or shoot me a DM. And if no one comes to mind, I'd be grateful if you could share this post for a bit of reach. Thanks! 🙏 Here's the JD: https://lnkd.in/e5fzB7T6

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When you’re the CMO of 5 different companies you leverage voice enabled conversational AI to deliver high quality leads to your various sales teams. Of course when one of those companies is a conversational AI company you get to write the scripts and prompts at 3:30am! Revmo AI Providertech

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🚀Just Dropped a New Episode on the Unsold Podcast on simplifying homepage messaging for early-stage SaaS companies! 🚀Join me, Santhosh Venkatesh, for an enlightening conversation with Robert Kaminski of FletchPMM. 🎙️ Watch the full episode here: https://lnkd.in/gpki2KGw 🔑 Takeaways: Expertise Unpacked: Robert reveals how simplifying homepage messaging can dramatically bring clarity to product value for potential customers of early-stage SaaS companies. Strategic Deep Dive: We discuss the frameworks that have propelled numerous startups to clarify their message and sharpen their market positioning. Interactive Discussion: The episode features a dynamic Q&A session, drawing from some of Robert’s insightful LinkedIn posts on effective SaaS marketing. Tune in to discover how the right messaging on your homepage can help your ideal buyers quickly understand your product's top most benefits. Listen on Spotify: https://lnkd.in/giJEQEkp Listen on Apple Podcasts: https://lnkd.in/g7_Y-Ku6 Thanks to Gowtham kashyap for producing the pod. #SaaSMarketing #B2BStrategy #StartupTips #MarketingInsights #UnsoldPodcast

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We love hearing Penny Springer share insights about improving rep efficiency, content effectiveness and the seller experience. 62% of heads of sales say that their sellers have difficulty finding relevant sales tools/content. (Gartner 2023) Penny showcases the transformation from sales content chaos to content bliss for her revenue teams at Planview using SalesHood's Revenue Enablement Platform. This short video is a snippet from a longer interview detailing how Penny and her team create high impact sales content their revenue teams use to win more business. The interview includes: -Pillars of an impactful sales content strategy -Top sales content types, every seller needs -How to map sales content to sales process execution -Demo of Gen AI Content: Publishing, Governance and Search -How do you know your sales content is working? Thank you, Penny! 🙏 #salescontent #revenueenablement #salesenablement #contentROI #sellerexperience #genai

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Who's going to re:Invent? I'm hosting a mixer for GTM leaders (the only of it's kind). 📅 Where & when is it? Just a short walk from the main Expo Hall, join us at the WAKUDA Omakase Room & Bar—very demure very mindful. Mixer starts at 2:00 and runs to 4:00 (just before the opening Expo Hall reception). --- 🫵 Who will be there? Guest list is already pretty stacked. We have GTM leaders from Atlassian, MongoDB, Temporal, StarTree, Weights & Biases, Neo4j, and more. Space is limited and filling up fast. Save your spot here: https://lu.ma/cbld9tha

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You're not the only association that gets phone calls from members asking where content lives on your website. Not the best look, that's for sure. Why isn't your best content findable? We’ve spent years helping associations like yours tackle this exact challenge. The simple solution? A combo of sound content strategy and powerful AI Search. Let's break it down: 💡 Content Strategy: It's your blueprint. Ensuring every piece of content is audience-centric, goal-driven, and constantly refined based on real feedback. 💡 AI Search: This is no ordinary website search. AI Search breaks down silos, delivers precise results, and curates all disparate content sources into a single index. Your content is discoverable and useful again. Combine these two, and you've got a website dream team! Check out the 8 ways we've help revolutionize the way content gets found for organizations just like yours. https://lnkd.in/gBhG_PCq #federatedsearch #facetedsearch #fusesearch #aisearch #contentstrategy #assnchat #associations

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Creator marketing only works when your brand's vision aligns with the creators you partner with. But how do you build trust and understanding in those partnerships? In our recent Brand Builder, Alex Kirk of Bazaarvoice and Kelsey Abell of Tinuiti shared their top strategies for creator marketing and how to make 2025 your best year yet. Don’t miss out on the full on-demand replay of the 2025 Creator Marketing Blueprint—packed with insights to help you level up your creator partnerships. 🌟 Watch here: https://my.ugc.bz/i1v6N7

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Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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Is this the future of content creation? I created TellBrain.com to help the marketing teams at Crane Venture Partners portfolio companies to better understand the opportunities with GenAI in creating marketing content. From topic selection to published blog post (with hero image and resource links) in less than 5 minutes. #contentmarketing #aiexperiment

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How can marketers drive billions in value for their company? Joelle Gropper Kaufman 🎗️joins the podcast and shares how she has driven massive value for companies over the last 25 years. Watch this clip as she discusses the five ways a Chief Marketing Officer can be successful today. We discuss what CMO 3.0 means and how the game has changed for marketing leaders. Remarkable Marketing Podcast

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We're super excited at Vidyard to share the next installment of AI Avatars! All kinds of goodness here that will up-level SDRs, BDRs, AEs, and AMs: 📈 Bulk personalization: Create memorable experiences for a list of prospects or customers! Redirect that saved effort to high-value activities. 🗒 Keyword-replaced and data-enriched scripts: Drive more conversions with videos that are unique and personalized with details that truly matter. 🔁 Integrations into partner apps: No added, clunky steps in your process. Do your Vidyard magic from within the apps you already use. 👱‍♂️ Increased facial feature accuracy: Look fresh and human, even in your AI Avatars. Saving time doesn’t have to mean losing your essence. I asked my digital assistant to share more (handsome devil, he is!):

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Want to learn more about the role of the business user in low-code. Watch this fun episode of Low down on Low-code!

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"And for the last several years we have been fighting hard against that trend." In this week's episode of the RevAmp podcast, Kyle Jepson, Product Evangelist at HubSpot, shares how HubSpot learned how to serve the needs of a more upmarket customer: "Out of our own self-preservation we've invested heavily in making the platform have the sort of enterprise level functionality it needs to support a company the size of us." Here’s what’s waiting for you in this episode: ▶️ Discover how AI is revolutionizing CRM and transforming sales efficiency. ▶️ Explore what’s next for CRM platforms beyond AI. ▶️ Learn how HubSpot’s new AI-powered Breeze can give your business an edge. ▶️ Find out how to balance innovation with core functionality to scale effectively. Check out the full episode here > https://lnkd.in/dKFGRqct

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Tired of an overcomplicated GTM Strategy with out of date acronyms and siloed functions? Its time for a truly unified people first approach to B2B Marketing and I am looking forward to hearing Adrian Chang, Sophia Agustina, and Mark Kilens share their best practices for creating a GTM strategy that resonates with their prospects. This is a conversation you won't want to miss! 👏 Check out the link in the comments to sign up.

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