Justin Welsh

61.4% of US marketers prioritize better and faster media mix modeling (MMM) for enhanced measurement strategies. Move beyond last-click attribution and unlock a holistic view of your customer journey with MMM. Dive into this EMARKETER article for full insights and open-source breakthroughs from Google and Meta that are shaping the future of digital advertising.

4

📊 Retail media is on track to make up 25% of total digital media spending ($100 billion) in the next three years. 💰 B2B companies that find parallels in their own selling motions could uncover powerful opportunities to deliver meaningful customer touchpoints near the transaction. Ready to explore the potential of retail media for your B2B strategy? Learn more: buff.ly/3WFTWk9 #B2BMediaTargeting #ConnectedMediaStrategy #B2BRevenueGrowth #B2BMedia #B2BMarketing #MediaStrategy #SocialCommerce #LivestreamShopping #RetailMedia

1

Did you know 79% of customers switch brands after a single bad experience? 😳 Imagine missing that crucial response—one delay could cost you loyalty." When brands respond in real-time, they turn issues into loyalty and trends into impact. But those that wait? They risk missing the moment (and the customers). Don’t let timing be your Achilles’ heel. With Locobuzz, get ahead, respond fast, and make every interaction count. Book a free demo with us at [email protected] #CustomerExperience #CXO #CustomerSuccess #tech #GenerativeAI

54

Can your consumers easily recognize your brand across all channels that you’re using for engagement? Download this infographic to learn about the 5 Brand Recognition Stats that Matter: https://bit.ly/3omSq2z ____________________________________________________ #branding #marketing #advertising #infograpgic #data #statistics #engagement #brand #creativeagency #b2b #b2c #brandrecognition

1

Can your consumers easily recognize your brand across all channels that you’re using for engagement? Download this infographic to learn about the 5 Brand Recognition Stats that Matter: https://bit.ly/3omSq2z ____________________________________________________ #branding #marketing #advertising #infograpgic #data #statistics #engagement #brand #creativeagency #b2b #b2c #brandrecognition

Can your consumers easily recognize your brand across all channels that you’re using for engagement? Download this infographic to learn about the 5 Brand Recognition Stats that Matter: https://bit.ly/3omSq2z ____________________________________________________ #branding #marketing #advertising #infograpgic #data #statistics #engagement #brand #creativeagency #b2b #b2c #brandrecognition

3

Direct mail is no longer a spray-and-pray model. Today's #directmail is data-driven and it's highly personalized. It allows brands to reach smaller audiences with a higher relevance, and ultimately a higher return. Watch the full panel with TotalRetail ⬇️ https://hubs.li/Q02B50xs0

15

CPG marketers, your retail media search strategy is key to eclipsing your business objectives! Learn about keyword planning, measurement, and omnichannel marketing here: https://lnkd.in/gg2_7hn4 #retailmedia #searchmarketing #paidsearch #ecommerce #cpgmarketing #cpg #omnichannelmarketing

4

🔗 As campaigns continue to grow more complex, an automated and connected approach to STRATEGY, ACTIVATION, and DATA is key. Download our latest guide, and take your approach to "From Chaos, to Order and Efficiency": https://hubs.la/Q02yPWt40

7

Data dashboards are a marketing team’s best friend 💟 When data-driven strategies are both the goal and the expectation, the challenge of data consolidation and visualization proves daunting for many marketing teams. No-code dashboards bridge the gap between data collection and data empowerment 🚀 Learn more on our blog 👇 https://lnkd.in/gwQ-Kj_k

10

Merkle's recent survey on consumers’ needs revealed that consumers want cost-effectiveness, convenience and consistency from their brand experiences. While consumers are generally comfortable sharing their data with brands, they are less confident that it is used to improve their experiences. This leaves room for brands to improve their use of customer data to deliver seamless, cross-channel experiences, which can only be made possible with a single view of the customer enabled by technology. Find out what mature customer experience (CX) organisations do to excel in their #CX strategies in Campaign US's article here: https://lnkd.in/eq25aSk5

12

👀 https://hubs.ly/Q02CZP8c0 ✔️Understand predictive insights ✔️What are the benefits for shopper marketers? ✔️Guide to applying predictive insights in-store ✔️Optimize product placement ✔️Tips for best practice #Blog #Resources #PredictiveInsights #ShopperMarketing

7