Julie Esser

Julie Esser

Madison, Wisconsin, United States
3K followers 500+ connections

About

Credit unions have been known to be a trusted financial provider among their members for…

Services

Activity

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Experience

  • Nook Graphic
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    Waunakee, Wisconsin, United States

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    Denver, CO

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    Madison, Wisconsin

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    Madison, Wisconsin Area

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    Madison, Wisconsin Area

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    Madison, Wisconsin Area

Education

Licenses & Certifications

Volunteer Experience

Projects

  • Product Adoption Strategy

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    Created a product adoption playbook consisting of strategies to assist credit unions in achieving 5-10% membership adoption of the company's flagship product, MemberPass. This playbook further evolved to creating a complete email marketing automation campaign which generated 5x-20x the adoption versus having the credit union promote the service on their own.

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  • CULedger

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    Currently devoting my time in the successful development of a new company, CULedger, to offer distributed ledger technology for the credit union industry. My responsibilities include development of the business plan and lead the implementation of the new organization.

    CULedger is a credit union-owned CUSO (credit union service organization) that focuses on delivering a global distributed ledger technology (DLT)/blockchain platform for credit unions. Blockchain has already been…

    Currently devoting my time in the successful development of a new company, CULedger, to offer distributed ledger technology for the credit union industry. My responsibilities include development of the business plan and lead the implementation of the new organization.

    CULedger is a credit union-owned CUSO (credit union service organization) that focuses on delivering a global distributed ledger technology (DLT)/blockchain platform for credit unions. Blockchain has already been substantiated as a critical element of digital transformation. In working through a national consortium of credit unions and trusted industry partners, CULedger is uniquely positioned to help credit unions serve the digital needs of its members.

    CULedger’s credit union-specific distributed ledger technology gives the credit union industry the edge it needs to remain competitive in the rapidly changing financial services industry. CULedger is not just about having a seat at the table as it relates to this technology. Credit unions will be able to implement the technology and utilize the current and future applications that run on it.

    The development of CULedger was made possible through the efforts of many partners including the 70+ credit unions, CUSOs, and industry partners that made a contribution toward the "research to action" initiative, Best Innovation Group, the Credit Union National Association, the National Credit Union CEO Roundtable, The Mountain West Credit Union Association and Evernym (www.Evernym.com). Evernym developed the Sovrin Platform (www.sovrin.org).

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  • Go To Market Strategy

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    Successfully developed and implemented a go-to-market strategy for the commercialization of the company's flagship product, MemberPass. This strategy included a product rebranding effort, market segmentation analysis, distribution strategy, marketing persona, key performance indicators, customer journey mapping and a marketing plan.

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  • .CREDITUNION Top Level Domain

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    Successfully launched the .creditunion top-level domain for credit unions. Currently there are over 500 domains registered.

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