Julie Zucker

🎯 Reach the Right Audience with Precision 🎯 At City Publications of Long Island, we don’t just deliver mail—we deliver results. By targeting high-spending households, we ensure your brand reaches the right people at the right time. Curious about how this works? Let’s connect and talk strategy! DM or Call (631)933-0502 to schedule a consultation today! #citypublications #citypubofli #citypublicationsoflongisland #longisland #smallbussines #advertising #directmailmarketing #longislandny #solomail #marketing #smallbusinessowner #nassaucounty #contentstrategy #suffolkcounty #shoplocal #growyourbusiness #supportsmallbusiness #DirectMailSuccess #TargetedMarketing #CustomerEngagement #BusinessGrowth #LongIslandBusiness

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Let's talk about opt-in marketing lists and how important it is to deal with this now. I know I know...there's a lot of other things to deal with right now, but my motherly instinct [and the FCC] 😉 is telling me it's time to start speaking up and inspiring some action on this issue. Why are so many hotels still relying on cold outreach & struggling with inconsistent business development AND putting themselves at risk? Because they don't have a true consent-based list full of warm leads. There's a way to fix this!

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One registrant shared with Tessa Barron and me what she wants to get out of our Wine + AI Happy Hour 4-5 pm EST on 6/25: "I’m tuning in to this to get guidance on best practices on where to start when it comes to integrating AI into our work. We all use [chatbot] for various odds and ends, but are just getting started with a more structured thought around work use cases." OK, that's what we will discuss and more. If that's what you have in mind, join us to explore how to leverage AI for demand generation and webinar outreach. Deep dive, meaningful conversations, No BS over a glass of wine. Casual and fun! 🍷 Register: https://lnkd.in/eVgPv3eN Aman Anandpuri Bob S. ON24 #webiner #onlineeventmarketing #B2Bmarketing #happyhour #AI #fun  

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At EGG, we love to say that we create experiences that move you!! 💼🎉 Ok, but why is it so important to move people? 🤔   It's been almost 25 years since I started doing this job and I've seen firsthand the transformative impact of emotion in our industry. In a world inundated with digital noise, where media consumption has become highly fragmented, creating authentic emotional connections has become the cornerstone of success. 💡 If I had to give the secret recipe to create these connections, I would say you need: ·     Unforgettable Experiences: we don't just create events; we craft moments that leave indelible imprints on the soul. Emotions are the currency of memory, and when we evoke laughter, tears, or sheer awe, we ensure your brand is etched into the hearts and minds of your audience. 😊👥 ·    Authenticity Amplified: In a realm where authenticity reigns supreme, emotional engagement is our secret sauce. Genuine connections build trust, and trust is the bedrock of enduring relationships. By tapping into the raw, unfiltered emotions of your audience, we transcend the transactional and forge bonds that withstand the test of time. 💖🤝   ·     Social Symphony: Our events aren't just gatherings; they're social phenomena waiting to happen. When we ignite emotions, we spark conversations that ripple across social platforms, amplifying our message far beyond the confines of the venue. In a world where viral moments are the Holy Grail, emotional resonance is our ticket to the viral stratosphere. 🌐📣   ·     Loyalty Beyond Measure: At the heart of every brand advocate lies an emotional connection that runs deep. Our emotionally connected customers aren't just loyal; they're evangelists, spreading the gospel of your brand far and wide. They don't just buy into your events; they buy into your ethos, your values, and your vision. 🚀🔒   ·     Art of Storytelling: In our arsenal of tools, storytelling reigns supreme. We don't just tell stories; we weave tapestries of emotion that captivate, inspire, and resonate on a profound level. Through narrative alchemy, we transform ordinary events into extraordinary journeys that leave a lasting imprint on the soul. 📖✨   ·     Designing for Impact: As architects of emotion, we design experiences that transcend the ordinary. Every detail, from the lighting to the soundscapes, is meticulously curated to elicit the desired emotional response. We don't just create events; we craft symphonies of emotion that resonate with our audience long after the curtain falls. 🎨🎶   In conclusion, by harnessing the raw, unbridled energy of human emotion, we strive to create experiences that transcend the mundane and elevate the soul. In a world hungry for connection, with us, your brand stands as a beacon of authenticity, creativity, and emotional resonance. 💪✨ Let’s connect! 🌐🤝   #experiencesthatmoveyou #Experientialmarketing #Eventplanning #Emotionalengagement #Brandloyalty #Storytelling 📈🎤🎭

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On the latest episode of Embracing Erosion, I was joined by Layne Cox, the CMO of Union and multi-time unicorn company marketing leader (Slice, Ibotta, Grubhub). We discussed why point-of-sale (POS) is dead, how Union can help restaurants and bars provide exceptional experiences for their guests, break down the business model and analyze how to create a marketplace flywheel, define how to become a stronger leader, and much more. Give it a listen! 👉 https://lnkd.in/gSfhA3FD

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In this episode of the BRAVE COMMERCE Podcast, Ibotta's Bryan Leach joins hosts Rachel Tipograph and Sarah Hofstetter to talk about going public from B2C to B2B. Together, they discuss: ✨ The innovative journey of ibotta from a consumer app to a B2B platform ✨ The power of performance-based marketing and the future of dynamic offers as the next big AI-driven paradigm shift ✨ Insights into the evolving consumer behavior patterns and the strategic importance of retaining brand loyalty amidst rising private label penetration #eCommerceMarketing #MarketingPodcast #B2B #B2C #ibotta #AI Listen now!

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Ever notice how your friend’s restaurant recommendation feels way more convincing than a flashy ad? That’s what influencers do — but on a bigger scale. Why Trust an Influencer?🤔 Because They’ve Already Earned It. At Buzzin Media, we help brands tap into that trust. Influencers already have a relationship with their audience, and when they say something’s worth it, people listen. What does this mean for your brand? + Instant credibility (without trying too hard). + Real conversations that lead to engagement. + Authenticity that builds loyalty, not just one-time sales. Because people don’t just follow influencers, they trust them.👍 Let’s work together to turn that trust into success for your brand!! #InfluencerMarketing #BrandTrust #Authenticconnections #Ads #Community #Bussiness

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Throwback Thursday: Where My Passion for Purpose-Driven Marketing Began 🌿 Take a trip down memory lane with me to the early 2000s when I had the incredible opportunity to be the one-woman marketing, communications, and event department under Creative Director + legendary photographer Carrie Branovan at Organic Valley during a time of explosive growth and culture transformation. As their resident Food Aficionado and Celebrity Chef, I had the pleasure of sharing my love for farm-fresh, organic food with the world. From creating over 300 healthy recipes to showcase our products to representing the brand at high-profile events like the MTV Video Music Awards (pictured here with Lindsay Lohan, who couldn't get enough of our organic smoothies!), I poured my heart and soul into promoting a healthier lifestyle. But what truly ignited my passion for purpose-driven marketing and organizations was my first brand re-visioning experience at Organic Valley. Diving deep into research, crafting compelling value propositions, and gaining a profound understanding of the people we served and their motivations for embracing a healthier way of life - it was a transformative journey that has shaped my career ever since. Now, 21 years later, I'm still head over heels in love with brand strategy and empowering people to make healthier choices. From my roots at Organic Valley to my current work in the B2B SaaS space and beyond, my commitment to making a positive impact through authentic, purpose-driven marketing has never wavered. So here's to the experiences that mold us, the passions that drive us, and the power of purpose in all that we do! #ThrowbackThursday #PurposeDrivenMarketing #HealthyLiving #OrganicValley #Opentowork #BrandStrategy

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One of my favorite questions to ask my podcast guests: "If you could make your own marketing blend of wine, what would it be called?" And I have to say, this was by far one of my favorite answers! Thank you Zaid A. for joining me for this episode. Check out the link below to listen to the full conversation! Listen to the podcast 🎙️: https://lnkd.in/eMp8T7v7 #SearchTips #PodcastHost #IdealCustomerProfile

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Last month, Social Media Week brought together industry experts and leaders to discuss the state of social media marketing and what's to come. We've recapped internally and are excited to share our top key takeaways from this year's event! Hot topics include: - Authentic Communication - Community Building and User Safety - Social Media Manager Roles - Experimentation and Social Listening - The Rise of Creators Read more here: https://hubs.ly/Q02xnTcm0

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For food entrepreneurs and food brands alike, developing and sticking to a PR plan doesn’t have to be scary. Amy Baldwin George, APR and her team at By George Communications offer invaluable advice on the dos and don’ts of public relations. They’re here to help you avoid the tricks and focus on the treats of effective communication. 🔗 https://bit.ly/3XKYvbK #BusinessTips #PRPro #PublicRelations #FoodBrands #FoodEntrepreneurs

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Join us for this 3.5-hour, in-person session, covering everything you need to know and do to prepare for the upcoming industry changes. Glover U events are extremely tactical and actionable. You'll walk away from this session with a Glover U workbook (provided!) full of notes on 13 ways to dominate your market and your competition this summer and beyond. Instead of dwelling on the inevitable, let's prepare and implement strategic solutions. Here's what you can expect to learn: ✨How to shift to a listings-first business ✨How to get paid what you’re worth on the buyer side of the deal ✨Seller dialogues that get RESULTS ✨Latest lead generation strategies used by Jeff & his team ✨Social media tactics that work NOW ✨Master your NEW Buyer Consultation (includes materials!) ✨All NAR settlement objections covered ✨What to change in your Seller Presentation 🔗https://lnkd.in/geXivBbn

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As someone obsessed with building social content strategies that build brands, I talk a lot about having an "ownable" content strategy - one that people recognize as different, and one that sets you apart from your competitors. Rachel Karten, fellow social strategy consultant and author of my favorite social marketing newsletter, beautifully summarized the importance of "ownable content." "Good social media strategies feel at home in their environment. They are built for the platforms they are on, they capture audience attention, and they bring awareness to the brand. Sometimes, in an effort to be seen in our current algorithmic hell, brand social strategies lean too far into “what works” or “what’s trending”. I don’t blame them–it’s harder than ever to break through on platforms. But, in this process, they start to morph into “every-other-brand”. That’s why having an “ownable” approach is important. An ownable social media strategy takes internet references and twists them. An ownable social media strategy comes up with a format or style that somehow feels at home on a platform but also fresh and new. An ownable social media strategy builds brand and industry lore." And here's a great example from Away. They put their own spin on the annual cultural moment (and annual real-time marketing opportunity) that is the Met Gala: https://lnkd.in/g6BQYwsG Anyone interested in #socialmarketing, give Rachel a follow! I've been following her and have respected her work for 5+ years as her career has evolved - her instincts and perspective on #socialmedia are exceptional.

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