Julia Wezio

I love this… I’ve always felt like people are most innovative before they know the rules. And that ideas unencumbered by the implications, strings attached, or historical precedence are the most disruptive. To be fair, Its natural to see the same things over and over and eventually get in line with the way it’s always been. I believe this is why: 1. Kids are so fun to hang out with. 2. You should listen extra carefully to the new person (and kids) with whacky ideas. 3. Hire folks new to the problems you typically solve.

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So it looks like Amazon will soon be adding three new types of interactive "shoppable" ads to the Prime Video's Ad tier, which leaves me conflicted... As a merketeer, this makes me all tingly thinking about the potential targeting options and post campaign analytics data... But as a consumer, am I just going to get frustrated by the constant interruption, and frankly temptation, of a new pair of trainers that I really don't need, when I am trying to binge watch the brand new #FallOut. What are your thought? #DigitalMarketing #AdTech #ConsumerExperience #StreamingAds #ECommerce #MarketingStrategy #PrimeVideo #InteractiveAds #CustomerEngagement #MediaInnovation https://lnkd.in/ehHzt9Nv

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Attn: Dallas ADs! (NOT MY POST)

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TikTok recently introduced a new way for artists to further engage with their fans. Here's how Fan Spotlight works: For quite some time, artists could pin their songs to the top of their TikTok profile but the ability to feature was limited to just their content. TikTok recently introduced a new feature called Fan Spotlight, giving artists the ability to pin or spotlight up to 5 videos from other accounts for 7 days. After 7 the days, the content becomes unpinned and the artist can pin a new set of 5 videos. To pin fan videos, artists can: 1. Go to their profile  2. Click on the Music note tab  3. Click fan Spotlight  4. Pin liked videos, videos they are tagged in, or videos using their music The new feature is another resource for artists to engage with and highlight their fans. From the fan side, when one of their videos is pinned they receive a notification. Subscribe to my newsletter for more content like this https://lnkd.in/eReqf9hp

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When the new National Hockey League (NHL) season starts next month, fans of the Dallas Stars will be able to watch matches on Victory+, a free ad-supported #streaming platform that launched this summer. It joins other team-focused sports streamers that have emerged recently and that are aiming to attract the most loyal and local sports fans. The trend isn’t just a signal of a changing #sportsmedia landscape. It’s also a reflection of the shaky status of regional sports networks around the U.S. whose business models are being threatened by cord-cutting; the owner of the largest RSN portfolio in the country, Diamond Sports Group, is under bankruptcy protection. Meanwhile, national sports rights are commanding bigger deals than ever before, and national sports viewership is at a fever pitch. “At the same time that the RSNs are running into trouble, the interest in the content is higher than ever before and people want to watch it in different ways,” says Wim Sweldens. For my latest for The Current, I took a look at the state of RSNs and the future of local sports rights:

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Excited to be featured in one of Ad Age's latest articles "Why Q5 is TikTok's Golden Opportunity for Advertisers"! 🎁 TikTok has become the discovery platform of choice for many (including myself) and provides infinite opportunities to drive conversions. Brands can harness creators and more entertaining creative formats to spark purchases. 🛍️ During Q5, there is a big shift from gifting to others, to gifting to yourself. People search for ways to become the best version of themselves in the new year and are READY TO BUY, serving as a key opportunity for brands to engage. ✅ Plus, TikTok’s powerful algorithm and search engine connects users to brands rapidly. Thus, Q5 on TikTok shouldn't just be an extension of holiday for advertisers, but a critical component of their overarching strategy (and Smartly is here to help). 🤝 If you have any questions on how to get started, shoot me a message! 🎉

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There are many analysts that don’t understand how games get discovered and it always surprises me. Many analysts will say: TV show is good -> so people want to play the game again. NO! It’s more like this TV show is good -> content creators stream game or post clips because studio paid for search on social media and creators know that there is an incentive pump for their audience metrics based on relevant non gaming or gaming adjacent events-> then players return to the game again after getting blasted with online clips that remind them to revisit nostalgia To make this “transmedia” concept work, analysis needs to understand the catalyst AND the algorithm that is deciding discovery. The algorithm is in control or your advertising money is in control. The game developer is not.

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NBA Agrees to $76 Billion in Media-Rights Deals, but TNT Still Looms - The National Basketball Association (NBA) has finalized its long-rumored media deals, ‘The Athletic’ reported Wednesday. - TNT Sports has not made its final decision about how to handle the reported deals. Welcome back, “Roundball Rock.” Farewell, Inside the NBA? The National Basketball Association (NBA) has agreed to long-rumored media-rights deals with NBCUniversal, Amazon, and ESPN, The Athletic reported Wednesday. The deals cover 11 years and are worth $76 billion in total, as has long been reported. According to The Athletic, though, TNT Sports may still try to use contractual language to keep its rights. At the Sun Valley Conference in Idaho, Warner Bros. Discovery CEO David Zaslav told reporters, “We have a matching right.” The Athletic wrote, “If Zaslav goes through with that, he is expected to target Amazon’s package.” Right now, though, sources have told Front Office Sports that TNT has no contacts in front of it to match yet. At that point, Zaslav’s TNT will have roughly five days to match one of the offers—or wave the NBA goodbye after a 40-year relationship. The new deals represent an enormous increase from the league’s agreements, which paid $2.7 billion annually. Starting in 2025–26, the league will broadcast games across ESPN—the lone incumbent outlet to retain its rights—along with NBCUniversal and Prime Video & Amazon MGM Studios, the latter of which is a streaming deal. Article via Front Office Sports #nba #espn #nbcu #amazon #sportsrights #sportbiz #sportsbusiness #sportsbusiness #marketing #media #sportsmarketing #sponsorships #sportsponsorships #brandedcontent #ai #mensio #hive

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Here's everything you need to know before you drop into #Tiana’sBayouAdventure at #WaltDisneyWorld!

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You remember this Spider-Man drawing meme from a few years back? https://lnkd.in/gXwXApdd You know, the one that shows the level of quality you get when you give an artist 10 minutes vs. 1 minute vs. 10 seconds? I remember when it started doing the rounds, a lot of creative types used it as an example of how much worse their work is when it's rushed vs. when they get enough time to truly ideate. What's funny is, this isn't even the best depiction of that. Imagine instead if you started by giving someone 10 seconds to draw a *brand new* superhero — one that doesn't already exist. My guess is the result would go something like "Uhhhmmmmm.... I dunnnoo.... (hastily scribbles rough silhouette with a cape)". Then give them 1 min and watch more detail get added. And then 10 and watch really rich character and story elements emerge. I see this a lot in organizations that put a premium on sprints and MVPs. It's one thing to put time constraints on refinement, evolution and optimization of an idea. It's another to rush the ideation itself. That's typically not a good recipe for innovation, since (as my example illustrates) when people are rushed, they tend to regurgitate/replicate the familiar. There is something to be said for putting some time constraints on ideation as a generative exercise. And when facilitated with a focus on lateral connections sparking new combinations, there is a way to hack novelty at pace. But often the main value is in getting all the obvious ideas out of the way, and getting the gears turning in the back of brains to let time do its work of mental marination. Then the real gems that team members can't stop thinking about can be prototyped/MVP'd/etc. Have you seen rapid ideation produce novel concepts (in product, comms, org design, etc.)? Or has it tended to churn out ideas that feel like replications/regurgitations, logical/linear progressions and slight incremental improvements on what already exists? #innovation #creativity #ideation #agile #mvp #prototyping #poc

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Market Share After stellar results, Google’s shares fell 5%. Netflix killed it in 2Q. Their market value has sunk 5% since earnings. After meh results, Charter Communications saw its biggest market cap increase in 15 years. Fellow MVPD Comcast had similar numbers but their stock went the other way. Publicis Groupe grew net income 24%. Their shares dropped 1%. Net income sank -10% at Omnicom Media Group and -19% at Interpublic Group (IPG). Their market caps both grew 5%. Spotify says “music subscription is awesome.” Universal Music Group says “maybe not so much.” How do we make all this 👆 make cents? At the convenient link, I dig into the earnings reports of Media’s biggest players to share what the numbers - not the CEOs - actually say. https://lnkd.in/eRCHwdjE Welcome to #EarningSeason!

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This is The Most Overlooked Opportunity in Creator Products Right Now ↓ Recently, I’ve been very interested in creator products and the shift from creator partnerships to creator ownership. We are starting to see a lot more creatorpreneurs emerge as the need to diversify and build multiple revenue streams becomes more and more important. This is something we covered in detail at VidCon Anaheim this year, and a hot topic I see becoming more prevalent next year. As more creators build established brands such as Prime, Feastables, Chamberlain Coffee, Tala, etc., there is an opportunity for these brands to really break the internet... …Creator product collaboration! Collaborations have always been a staple for creators on social media in order to build and cross-pollinate audiences. So why not take this concept and use it with their products? Imagine… ➡ Prime x Chamberlain Coffee limited edition iced coffee. or ➡ Feastables x Sides limited edition chocolate ice cream. The results would be insane! The cross-promotion of millions of fans, plus the excitement around consumers who are loyal to each brand, and the fact these creators are experts in creating digital content. The results wouldn't just be millions of sales, but also product awareness, growth and huge exposure online to new audiences and consumers. This is a huge opportunity which I’m surprised hasn’t happened yet! What creator-product collab do you think would be a perfect match?

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Really good piece on how brands don’t OWN their audiences on social platforms but are merely paying the “toll” fee. Bigger questions is will the fediverse be the next evolution of the internet? #digital #digitalmarketing #socialmedia

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Is TikTok Pivoting to Become a Record Label? 🎵📈 Recent developments indicate that TikTok may be venturing into the music industry more deeply than ever before. Reports from Music Business Worldwide reveal that TikTok is forming an in-house Music Content Investment Team, tasked with acquiring music content and companies. This strategic move involves hiring executives with experience in investment banking and private equity, specifically to manage and expand TikTok's music content acquisitions. This evolution seems to be a natural progression for TikTok, following the introduction of its SoundOn platform, which supports indie artists by distributing their music on TikTok and other services. By potentially acquiring music rights directly, TikTok could control a significant part of the music pipeline, from discovery to distribution, reshaping its role from a mere platform to a major music industry player. Potential Impacts of TikTok as a Record Label: Market Dominance: With TikTok's unparalleled reach and influence in music discovery, having its own record label could significantly disrupt traditional music marketing and distribution channels. This could lead to TikTok prioritising its artists, giving them an advantage over those signed with other labels, potentially monopolising how new music is promoted and consumed globally. Artist Relationships: TikTok’s move could be seen as a double-edged sword for artists. While it could offer new and independent artists significant exposure and developmental resources, it might also bind them more tightly into TikTok’s ecosystem, possibly at the expense of broader industry opportunities. Industry Dynamics: Other record labels could view TikTok’s entry into the market as a competitive threat, potentially leading to tensions similar to those previously seen with Universal Music Group. Such dynamics could strain relationships and lead to major shifts in how artists are managed and music rights are negotiated across the industry. Innovation and Monetisation: On the positive side, TikTok's approach could drive innovation in how music rights are managed and monetised, benefiting the artists directly. It could also encourage other tech giants to explore similar integrations, leading to a more technologically driven music industry. As TikTok possibly moves towards launching its own record label, the implications for the music industry are profound. From changing the landscape of music marketing to impacting artist independence, TikTok’s new strategy could redefine the boundaries between technology and music production. Is TikTok setting a new precedent for the fusion of social media and music production? We Would love to hear your thoughts! #MusicIndustry #TikTok #RecordLabel #MusicTech #DigitalMusic #MusicBusiness #EntertainmentIndustry #Innovation #ArtistManagement #StreamingWars

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#StreamingTV is bundling up! The Hulu and Disney+ merge has decidedly marked the beginning of a new era on streaming TV. Now is the time to take advantage of streaming TV before consolidation drives up cost for advertisers. DM me to find out how we can get your apartment or hotel on the big screen. Berkshire Hathaway investor Warren Buffet has critiqued the streaming TV industry for having too many competitors previously stating that "You need fewer companies or you need higher prices, or it doesn't work." And that call for consolidation is coming into fruition. Disney+’s latest bundles with Hulu and ESPN models a simplified streaming TV landscape that helps reduce subscription fatigue—the feeling that subscribers get from having to pay for too many streaming TV platforms. Max executed a similar move last year bundling its HBO Max platform with Discovery+. This move makes sense for a few reasons: 1 ) It incentives new subscribers with an expanded library at an attractive price with ad-supported tiers. Why go with an ad-free Netflix plan for $15.99 when you can have Disney+ and Hulu for $9.99 with ads? 2) It secures retention. The expanded library keeps eyeballs of all ages engaged. From Bluey, currently the top-streaming TV show, to ESPN+, Disney+ has secured a content buffet for all ages in a household. 3) It bolsters an ad-generated revenue model that helps advertisers too. A larger, expanded audience means advertisers will be able to further amplify their messaging to their target audience. Disney+ has introduced a triple threat that will make it hard for other streaming TV platforms to compete on their own. https://hubs.li/Q02sqK5y0

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Over the years I've been able to work with some pretty big names in this industry. So when talking to brands about creators on our roster. They usually get excited about those bigger names on there. However, I feel lots of brands miss out trying on the amazing opportunity to work with some of our micro influencers. Because they focus too much on the clot. Although its always fun to get to say we work with them. I believe that you can get as good if not better ROI working with micro influencers. Here is why. 1: Raw Authenticity: Micro influencers wield a magnetic authenticity that sparks genuine connections with their audience. Their smaller following breeds trust and engagement levels that ignite excitement, making sponsored content pack a real punch. 2: Budget-Friendly Brilliance: Why break the bank when micro influencers offer high impact at a fraction of the cost? It's a marketing jackpot, allowing brands to stretch their dollars further and achieve stellar results without breaking a sweat. 3: Laser-Focused Reach: Micro influencers are the sharpshooters of the digital landscape, honing in on specific niches with laser precision. Brands can hit their target market bullseye, ensuring every promotional arrow strikes home with unparalleled accuracy. 4: Relatability Revolution: Micro influencers are the champions of authenticity, speaking the language of their followers with unwavering relatability. Their down-to-earth vibe turbocharges trust, transforming endorsements into roaring recommendations. 5: Creativity Overdrive: Micro influencers thrive on innovation and collaboration, fueling campaigns with boundless energy and creativity. Their smaller scale opens up a world of possibilities for brands to unleash their wildest ideas and create content that dazzles. 6: Dynamic Diversity: Why settle for one big fish when you can cast a net teeming with micro influencers? Brands can ride the wave of diversity, partnering with a dynamic array of influencers to reach a broader audience and unleash a tidal wave of captivating content. In essence, teaming up with micro influencers isn't just a good idea—it's a marketing adrenaline rush that propels brands to new heights of success with unstoppable energy and undeniable impact. #mircoinfluencers #branddeals #growth

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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FRIENDS! I’d greatly appreciate your support 🙏 I’m looking to put my game industry expertise to use and am seeking freelance opportunities for the coming weeks or months starting ASAP! With experience spanning AAA publishers, agencies, and startups, I’ve worked with both B2B and B2C audiences globally, building brands and delivering results. As Head of Creators, I oversaw brand and product marketing, partnerships, events, sales, and business development for B2C. Within six months, I launched a new creator division focused on enhancing user experience, driving conversions, and generating new revenue streams. Highlights include introducing our first creator program with 2K applicants in its first week, and securing multiple partnerships for campaigns and events, which boosted platform activity, creator signups, and brand awareness. Now I’m open to both short- and long-term projects—no challenge is too big or small! Here are a few ways I can help: • Startup support: ↳ Streamlining operations, improving offerings and sales materials, identifying business and partnership opportunities, conducting user research to generate actionable insights, crafting brand and social strategies, crises management—these are some of the areas I’ve delivered tangible results. • Brand marketing: ↳ AAA campaigns, trailer production, in-game integrations, social strategies, creator programs, live streams, merch, and newsletters—I’ve delivered marketing that connects with gaming communities across every channel. • Experiential production: ↳ From team-building activities to exclusive partnership dinners and large-scale events, I design experiences that maximize brand impact. This year alone, I've delivered five successful gaming industry events across the US and EU, generating new business and strengthening relationships. Basically—whatever the need, I've got you covered! So shoot me a message, or risk entering the holidays with some serious fomo!! 💀 Lastly, if we've worked together in the past—whether as colleagues, partners, or clients—I would be forever grateful for a comment or recommendation 💙 Thank you!!

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