Julia McDowell

The next iteration of brand collaborations will be with communities. Just as brands collaborate with influencers and other brands today, more and more they'll team up with communities like F.I.R.E (Financial Independence, Retire Early) to achieve similar outcomes -- awareness, reach, audience growth, sales and beyond. Which brands are primed to collaborate with the F.I.R.E. community specifically? IMO any brand that shares similar beliefs about self-actualization and self-optimization. Think: travel, wellness, fitness verticals, just to name a few. Stay tuned for brand-community collabs 👀

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A message from our Creative and Brand Management teams. Have a wonderful week! #smallbiz #smallbusiness #localseo #seo #branding #marketing #advertising #AI #creativeagency #digitalmarketing #businesssolutions

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Here’s an oldie -- one of my most read posts from 5 years ago. What do you do once you have a brand strategy? Let it rip. These are the six mega-steps to operationalizing your brand strategy. https://lnkd.in/gYaGcuBZ

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It's not rocket science—we love getting to know you & your work. (And we’ll use the data to help you win!) Let's work together to maximize your next activation & beyond through portfolio analysis: https://lnkd.in/e_3BPWJG #MarketingProfs #EventPortfolio #BrandCommunity #BrandExperiences

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In life sciences marketing, the challenge is clear: convey complex information in an engaging way. Carl E. Stevens Jr., PhD shares key insights on crafting messages that resonate with scientists, regulators, investors, and the public. #LifeSciences #ScienceCommunication

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Want my super-simple not-so-secret formula for a successful marketing campaign? Your customers need to know 1️⃣What you offer 2️⃣How it helps them 3️⃣Where to buy it Yeah, it’s really that simple. Ok, maybe not *that* simple. But that’s really what it comes down to. Let’s say you’re a financial coach that 1️⃣Provides financial coaching that will educate couples how to make smart money choices which will 2️⃣Help them get out of debt faster, plan for retirement, and make a lot of money in the long run (this is where you lay it on thick — if you do right, they’ll BEG you for #3) 3️⃣Click this link to schedule an appointment Or maybe you own a bakery that 1️⃣Provides the most delicious, freshly-baked goods which 2️⃣Make team meetings less boring (and more yummy), family events stress-free (cuz we all need one less thing on our to-do lists) and make your customers the hero of the neighborhood potluck (at the point, the whole neighborhood will be asking your customers for #3, and you know they will gladly oblige) 3️⃣Order online (so simple!) and pickup in the store If you can communicate the first two clearly, they’ll ask for #3. Every time. If you do all three well, you’ll be set. And if you can show them why you’re the **Best Choice For Them** then you won’t even need my help anymore. More on that tomorrow. p.s. Photo from last week when my daughter successfully used this formula to get me to take her out for ice cream. I’m telling you, it works👍🏼

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Talking about failure is good, not bad. A majority of respondents to a new consumer research study say they think better of a company that was transparent about an environmental or social impact program that went south. As we head into the long U.S. Independence Day holiday, set aside a few minutes to dig into this report from TriplePundit, 3BL and Glow. Bottom line: Consumers want to hear more, not less, from companies about sustainability. #Sustainability #Communications #CorporateResponsibility https://lnkd.in/ezpQ_sSN

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Poorly developed personas can have serious consequences, from misaligned messaging to wasted resources. Make sure your personas are the foundation of a strong, aligned revenue generation system. https://hubs.ly/Q02Blp-f0

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Listen to my to my #b2b strategy advice as to why #b2bmarketing is all about trust...read more here too: https://lnkd.in/e_pCJxPs

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Brand creates culture. Kolby Tracey explains how a brand can mobilize internal culture and create a movement externally that customers want to be a part of.

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I've always marched to the beat of my own drum—taking the scenic route, paving new paths, doing things my way. 🌟⁠ ⁠ But hey... if there’s a bridge just up ahead, why reinvent the wheel?⁠ ⁠ In business, I’m all for charting your own course:⁠ ❤️ Light up your marketing channels with what thrills you. 🚀⁠ ❤️ Pick formats that spark joy—no TikTok dances for me, thanks! 💃⁠ ❤️ Stay true to your voice; it's your signature, after all. ✍️⁠ ❤️ Share your brand story; let's make those connections personal and real. ⁠ ⁠ However, when it comes to crafting a killer marketing strategy, it’s often wise to take the tried and tested bridge to success:⁠ ✦ Save time ⏰⁠ ✦ Stay in your zone of genius 🧠⁠ ✦ Speed up implementation to reach people quicker 🏁⁠ ✦ Establish yourself as the thought leader you aspire to be 🌟⁠ ✦ Get out of your own way and let the magic happen ✨⁠ ⁠ This is where my Signature Program Incubator comes in handy.⁠ ⁠ Transitioning from 1-on-1 services to your next $100K with online courses or memberships doesn't have to be complicated. ⁠ ⁠ With my help, it's straightforward.⁠ ⁠ I'll guide you step by step, making sure you understand and feel confident every step of the way.⁠ ⁠ Got the expertise?⁠ I’ve got the map. 🗺️⁠ ⁠ DM me ‘signature-program’ and let’s launch your dream in just 90 days. 🚀⁠ .⁠ .⁠ .⁠ #MarketingStrategy #SignatureProgram #OnlineCourses #EntrepreneurLife #DigitalMarketing #PersonalBranding #BusinessGrowth #InnovativeMarketing #MarketingBlueprint #CreativeEntrepreneur #ThoughtLeadership⁠ .⁠ .⁠ .⁠ Styled by @haveastylegasm⁠ 📸 @workplaybranding⁠

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GenAI is helping agencies to create additional value for their clients, not diminish their own. Check out our latest 4A's guidance on preserving agency value in the era of GenAI Get the Guide https://bit.ly/4cdouyf

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Always proud to be a solution when it comes to high quality lead gen for my clients, but it's often we forget about brand and why its ongoing presences is important for B2B marketing investment. Love this Illustrative + point from Dave Gerhardt.

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Whither industry experience---> It happened again last week. A prospective client asked if we had experience in a very specific sub-vertical. They wanted to know we talked like them, walked like them, understood them. Makes sense, right? The ramp-up will be quicker; the process will be frictionless; the results should be, well, better. But here friends, is the danger: You develop campaigns that are on-message for the industry. They strike all the right chords. They read and look… just like everyone else’s. And perform accordingly. So may I make a suggestion since we’re friends and colleagues: By all means look for staff and external partners who “get it”, but also consider people who don’t and ideas that don’t fit nicely. It’s never been more important to be different and differentiated. That thump you heard is me jumping off my soap box. #marketingtips #marketingstrategy #marketingagency #aimhigher Want more? Go to: https://lnkd.in/eMgPPsZw

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A successful digital marketing plan requires research, historical analysis and strategic planning. Start your Trek journey with us now and be prepared with an actionable plan for 2025. 🎯

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🎙 New episode alert! Don’t miss WEDNESDAY’S new release of “The Health Marketing Collective,” featuring an inspiring conversation with Brian Jones about purpose-driven marketing and its important role in improving the future of health. We talk about: 👉 How addressing social determinants of health is an opportunity to transform our brands into platforms for social change. 👉 The responsibility we have as health marketing leaders to actively participate in initiatives that make a tangible difference in the lives of those we serve. Join us for this insightful discussion! Don’t forget to SUBSCRIBE.💥 #podcastpreview #healthmarketing #contentmarketing #marketingpodcast #purposedrivenmarketing #SDOH

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