James Robert Lay

Content Marketing for Financial Institutions: Strategies and Examples - Discover effective content marketing strategies for financial institutions to build trust, engage customers, and achieve your marketing goals. https://hubs.la/Q02GWFMC0

1

Great product, huge organizational impact, tremendous value… All from a “basic” product that was reimagined by StrategyCorps! Learn more today!!

1

Cutting back on marketing might seem like a quick fix to slow rising CPAs, but it can harm long-term growth. Stay ahead of the competition and explore these tips to keep your bank’s marketing efforts consistent and effective. #FinancialMarketing Amsive

1

New CFPB Rule Extends Credit Card Protections to Buy Now, Pay Later Loans The Consumer Financial Protection Bureau (CFPB) has issued a new rule ensuring that “buy now, pay later” (BNPL) loans will soon offer the same protections as credit card users. This revised guidance mandates that BNPL providers, such as Affirm and Klarna, must issue prompt refunds on returns, provide comprehensive billing statements, and allow repayment pauses amid charge disputes. While major BNPL lenders largely support the ruling, they emphasize that BNPL plans and credit cards are distinct products that require different protections. This change, set to take effect in two months under the Truth in Lending Act, will not alter how BNPL companies report to credit bureaus. #ConsumerProtection #BNPL #CFPB #Finance #Affirm #Klarna #FinancialRegulation

1

#FinancialResilience is important to ensure companies are well-positioned to take advantage of market opportunities as they arise. Otherwise, when the unexpected happens, small businesses are forced to react rather than being proactive which can result in small businesses having to cut costs, lay off staff, and put advancements on hold in tough times. Sustainable, profitable growth is easier said than done, but by utilizing business valuation services such as #Integro360, it allows small businesses to benchmark their performance within their industry to see where they can improve and close gaps. Learn more about Integro360: https://lnkd.in/gv4UGvyw RSVP for the event: https://lnkd.in/g_qqPTNA

9

Does your brand possess the strength to stand out amidst the competition? Download our newest whitepaper, "Banking on Your Brand" that will help ensure your brand fuels your financial institution. >> https://hubs.li/Q02tXXS-0 . . #freeresource #financialinstitution #whitepaperdownload #branding

8

New client story: 👉🏽 Extremely successful planning offering 👉🏽 Want more conversions to AUM 👉🏽 Aware they had no active strategy targeting this objective As we talked through this, we identified ways to: ✅ Leverage the recognition of their branded planning process ✅ Identify the most valuable next conversations planning-only clients need to have ✅ Build a nurturing strategy specific to this segment Once your strategy is in place, good marketing is just blocking and tackling. Own the to-do list. Make stuff that matters. Get it in front of the right people. It's only hard when no one owns it or you aren't patient.

4

Looking to elevate workflow efficiency? Shastic's AI-Workflow-Automation platform is what your credit union needs to revolutionize operational efficiency and member engagement. Why Choose Shastic? -Streamline Processes: Automate to save time and minimize errors to focus on high-value tasks. -Enhanced Member Experience: Deliver personalized, digital-first services that exceed member expectations. -Drive Efficiency and Growth: Leverage predictive analytics for data-driven decisions, enhancing your competitive edge. -Seamless Integration: Effortlessly connects to your existing systems in minutes with minimal IT lift. 🔍 Transformative Impact From loan processing to member services, witness a tangible improvement in productivity, satisfaction, and ROI. Join the leaders who are already redefining the credit union industry with Shastic. 🌐 Schedule Your Demo Today Don't just keep pace with technology—lead the charge. Request your Shastic demo today and take the first step toward a smarter, more responsive, and member-focused future. https://hubs.ly/Q02Py-7B0 #AI #workflowautomation #efficiency #automation #creditunion #banking #workflow

4

#Communityfinancialinstitutions looking to grow their business may want to focus on the growing needs of small- and medium-sized businesses that are also looking to scale. In today’s #PCBBBID we look at 3 community financial institutions that are doing just that by offering an expanded digital and geographical reach, robust cash management services, and personalized support. https://lnkd.in/e8Wx48cj

Community financial institutions thrive on something big: consumer relationships. People choose you because they refuse to be just another number in the system. They trust you to be there when they need you, offering personalized service that bigger banks often can't match. That's where mobile engagement comes in. It's not just about convenience; it's about connection. Learn how to leverage personalized mobile-first engagement to increase share of wallet, grow deposit and loan balances, and improve member satisfaction below.  👇 https://lnkd.in/eqaqmdnS #MobileBanking #CommunityFIs #DigitalTransformation #Pulsate #FinanceInnovation

11

🚀 Is your bank or credit union prepared for the next big crisis or rapid growth? 🌟 Discover essential future-proofing strategies to ensure your financial institution can handle anything from market shifts to technological changes. Learn how to embrace technologies like AI, leverage open banking APIs, and ensure compliance. 🏦✨ Key takeaways from Adrian Hsieh: ✅ Adaptability: Leverage API-led approaches. ✅ Customer Experience: Enhance service with fintech integrations via open banking APIs. ✅ Security and Compliance: Strengthen protections and adhere to data laws. ✅ Operational Efficiency: Streamline operations with future-proof strategies. ✅ Resilient IT Infrastructure: Build scalable and adaptable IT systems. 🔗 Read the full blog and see how your FI can stay competitive and resilient in today's fast-evolving financial landscape: https://lnkd.in/gEtXNgsR #Banking #CreditUnions #FutureProofing #FinancialServices #Innovation #Resilience #OpenBanking

25

1 Comment

🚀 DEMAND BANKING: SERIES 1 | OPENING A BUSINESS ACCOUNT 🚀 We’re excited to share insights from our new Demand Banking series focused on why small business customers switch their business accounts from one financial institution to another. 🔊 Listen below: Carmeisha discovered a feature available in the Chase app: the ability to take card payments from customers. This feature, she told us, “was the main thing” that drew her in. Interestingly, she had also paid for a similar service with her previous account at the credit union, but it had never worked to her expectations. “It was just frustrating! So, like I was trying to take a payment from a person, and then it's not working. It's offline, or it wasn't connecting.” As a result, Carmeisha had resorted to using third-party apps, like Zelle and Cash app. ➡️ Key Takeaways: 1️⃣ If a service doesn’t work out for a customer, follow up. Figure out ways to still serve that customer to create trust and retention long term. 2️⃣ Think about ways to upsell and cross-sell to create account stickiness. Don’t make it easy for a customer/member to close account and/or leave your institution. Stay tuned for more valuable insights in our series. You can also dive deeper into what makes someone close their business account at one financial institution so that they can open an account at a different institution: https://hubs.la/Q02H7NWj0 #demandbanking #smallbusinessbanking #digitalbanking #fintech

10

Can community #banks and #creditunions compete on digital and win #smallbusiness customers? In this The Financial Brand article, Dean Jenkins makes the case they can. "As long as a financial institution can deliver an experience that conveys an understanding of — and meets — the customer’s needs, they can scale without having one-on-one coverage with every customer. Tech allows financial institutions to scale to broader markets, including small and medium-sized businesses (SMBs), at a fraction of the cost." We've seen the above play out with our #banking and #creditunion partners. Case in point, we launched Tap to Pay on iPhone with Q2 and their #communitybanks and #creditunions customers long before Chase offered the product. Same for our Invoicing and Payment Link features. I'm sure we are several years ahead with our latest product, Checkout Pages as well. So yes, #communitybanks and #creditunions can compete and win #smallbusiness deposits and relationships. Because of self-service technology and continuous product updates, now more than ever, Autobooks customers can offer a more robust #SMB product suite than the largest of banks. And the best part, it most cases a #financialinstitution can be live in a matter of days or weeks. If you'd like to learn more, click on the link in the comments below. Kyle Bazzy Levi Yeck Jody McCrary Ben Cash Jason Villarreal Dean Jenkins #bankingindustry #smallbusinessbanking #digitalbanking #fintech

29

3 Comments

The Consumer Financial Protection Bureau (CFPB) is set to release its open banking rule in the coming weeks, giving consumers control over their financial data. This rule, based on Section 1033 of the Dodd-Frank Act, mandates that institutions offering checking accounts, prepaid cards, credit cards, and digital wallets must enable secure data sharing.The rule will require financial institutions, including banks and credit unions, to share customer data and transfer it safely to other providers upon request. This initiative aims to establish federal consumer-privacy protections and prohibit the sale and misuse of data by companies. While the rule is expected to impact nearly 100 million consumers, many banks and credit unions, particularly smaller community institutions, are still unprepared for its implementation. Interestingly, some credit unions, especially those near universities, have been early adopters of smooth data access processes. For example, Michigan State University Federal Credit Union in East Lansing was prodded by tech-savvy students to create a superior customer experience for data sharing. I admit I was impressed to see how some credit unions, despite their smaller size, can be at the forefront of embracing open banking principles and meeting customer expectations in the digital age. #creditunions #banking #bankingindustry #cfpb #1033 https://lnkd.in/gkFSPJan

5

1 Comment

🚀 Elevate Your Credit Union’s Strategy with CU Peer Benchmarking by CULytics! In today’s fast-paced credit union industry, staying ahead means turning data into actionable insights. That’s exactly what the CU Peer Benchmark offers—a powerful way to assess performance, uncover growth opportunities, and drive confident, data-informed decisions. 🔑 Here’s how it helps: Measure Success: Compare your credit union’s key metrics against peers to spot strengths and areas for growth. Strategize with Confidence: Tap into deep benchmarking insights to align your strategies with industry best practices. Boost Member Impact: Learn what’s driving engagement and satisfaction across the credit union landscape. Ready to unlock new opportunities for your credit union? Discover the CU Peer Benchmark today: https://zurl.co/3F12 #CULytics #CreditUnionLeadership #DataInsights #PeerBenchmarking

1

Starting your journey as an Infinite Banking Practitioner? The Infinite Banking Coaching Academy is your best resource to get started right. From essential training to tactical applications, everything you need to succeed is built into this program. You’ll dive into Nelson Nash’s core principles and learn how to apply them directly to your financial practice. Whether you’re starting fresh or expanding an existing business, you’ll gain practical tools that can fast-track your success. - - - ORDER A COPY OF OUR NEW BOOK! Don’t Spread the Wealth: How to Leverage the Family Banking System to Own All the Gold, Make the Rules, and Enjoy Generational Riches https://lnkd.in/gsqFneAY

2

1 Comment

Join Us at the OpenFinity Expo 2024: Navigating Open Banking & CFPB 1033 Compliance! As the financial industry prepares for the transformative changes brought by the CFPB 1033 Open Banking rules, OpenFinity is excited to invite you to Expo 2024, a free virtual event designed to help professionals like you understand the nuances of data sharing via Open Banking APIs and achieve compliance. 🚀 What to Expect: 🔹 In-Depth Sessions on complying with the upcoming CFPB 1033 Open Banking rules, set to change how financial institutions and fintechs operate. 🔹Industry Experts sharing their insights on best practices, challenges, and opportunities in Open Banking. 🔹Networking Opportunities with peers and thought leaders passionate about driving the future of Open Finance. 🎥 I’ve also uploaded a brief video that introduces what data sharing via Open Banking APIs means and why it’s so important for the financial ecosystem. Check it out here and get a taste of the valuable content we’ll be diving into during the Expo! 👉 Don’t miss this opportunity to stay ahead of the curve. Register now for free at OpenFinity Expo 2024! 👉 Register : Http://openfinity.org/expo2024 Let’s shape the future of Open Finance together! #openbanking #openfinance #embeddedfinance Laura Heritage Laurent Van Huffel

10