Jean Philippe (JP) Rastrullo

Are you ready to supercharge your programmatic advertising strategy? Our latest article delves into actionable tips and top strategies to maximize your ROI in the ever-evolving world of programmatic. Discover how data-driven decisions, precise targeting, and innovative tactics can give your business the competitive edge it needs. Don't miss out on these insights: https://lnkd.in/esRhZ2hR P.S. Have questions or thinking of building your own programmatic platform? We're here to help! Contact TeqBlaze today to discuss your programmatic advertising needs. #programmatic #programmaticadvertising #insights #ROI #TeqBlaze #adtech

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Missed Adjust's webinar with Google on “Managing Google Ads iOS Campaigns Like a Pro”? 📊 Check out the highlights below.

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Google search intent remains the guiding force behind ranked content this year. This means you'll need to know how your audience uses search. Learn how understanding the four categories of search intent can help you rank higher in search results. https://lnkd.in/e7VBgw6b #SEO #SearchIntent #RankHigher

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Transform your advertising campaigns with insights from The Seattle Times Media Solutions! 🚀 With a 70% decrease in Cost Per Visit and a 51% lower CPC, their results speak for themselves. Learn how Taboola Maximize Conversions made it possible. Dive into our case study: 📚https://ow.ly/u9XQ50SEs3W #NativeAds #OnlineAdvertising #AdOptimization #TaboolaMaximizeConversions

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Predictive analytics is redefining how we approach media planning. It’s about using data to anticipate audience behavior, strategically optimize campaign performance, and focus on the prospects that matter most. This mindset transforms decision-making from reactive to proactive, enabling smarter, more impactful media strategies that drive real value. Adopting these principles means making every media dollar count, creating more personalized, effective campaigns. #PredictiveAnalytics #MediaPlanning #DataDrivenStrategy #MarketingInnovation

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Useful insights on the generative AI transformation journey

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Google Ads Audience Segments: Types, Tips, and Best Practices Audience segments help advertisers target their Google ads to the right people. See how they work. https://soci.es/fVG

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#MonetizationMonday: Understanding the Evolving Purchase Funnel for Gen Z 🛒 The purchase funnel is not linear and much more fragmented than most CMOs believe. Recently, I had the pleasure of listening to Ben Harms on how the funnel is actually f*****d, especially for Gen Z. 🤷‍♀️ Why is it f'd? -> younger people search via TikTok and Instagram -> Influencers/creators continue to create more demand -> brands can't impose their will and traditional advertising methods are not persuading anyone -> there is no specific brand vs dr and social isn't a side team, it all needs to operate together -> Charlie XCX is getting it right by bringing her fans into her brand/album release in a way that feels authentic https://lnkd.in/gqVbJT8s Original Vogue Business article -> https://lnkd.in/gFs7hawR Insights on Gen Z and search -> https://lnkd.in/g7UtpYgm #monetizationmonday #marketing #creatoreconomy

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The challenge of measuring the impact of influencer marketing on affiliate adds a layer of complexity when working with influencers. This eBook outlines the disconnect between influencers and affiliate marketing. Learn about key considerations for leveraging their combined power in the affiliate channel here: https://okt.to/oFOLSE

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The end of third-party cookies has been looming for some time, and Google's recent delay only postpones the inevitable. Ad tech leaders agree that our industry needs big changes, moving away from identity solutions that rely heavily on third-party cookies and traditional identifiers. The next wave of identity-based ad solutions needs to work for advertisers and consumers alike. The Trade Desk has long been preparing for this transition, working tirelessly to build solutions like Unified ID 2.0 - an open-source ID system that replaces cookies with encrypted email identifiers, enabling targeted advertising across platforms. This is about creating a better internet for everyone - consumers, advertisers, and publishers. Hear more views from adtech leaders via the link in comments.

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Are you confident with where your marketing dollars are going and what’s actually driving results? Larry Todd of LeadsRx explains why so many marketers struggle to get attribution right: 👉 Scattered data makes it hard to see the full picture 👉 Single-touch attribution oversimplifies the complex customer journey It’s time to shift your focus from short-term metrics like demo sign-ups or content downloads to what really matters—revenue. Watch the full Closing Time episode to learn how you can connect the dots. #b2bmarketing #marketingattribution #multitouch

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Using Intentwise to manage Walmart ads allowed Brent Zahradnik and the AMZ Pathfinder team to make correlations and track the exact reasons for swings in performance. No more downloading reports or toggling between accounts in the Walmart console. Every time Brent logged into Intentwise, he could now immediately decode what was working and wasn't on Walmart, and adjust spend accordingly. Read the case study to learn what our Ad Optimizer for Walmart can do for you, too: https://lnkd.in/eJ2aAiiN

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Ready to elevate your content strategy with actionable insights? 🚀 Here are 4 ways intent data can help you revolutionize your content strategy👇 ✔ Gain a deeper understanding of the personas in a buying cycle ✔ Create content for diverse engagement ✔ Align with audience interests to differentiate your brand ✔ Tailor content delivery to each stage of the buying cycle Dive into our latest blog, where we explore how precision intent-driven insights are transforming the content landscape💥 Find a link to the full blog in the comments!

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[AI + MARKETING] Lyftbridge.ai and the Agile Marketing Alliance are conducting a comprehensive survey to gather insights on how AI is reshaping our field. Your opinions and predictions will not only contribute to a broader understanding but will also help shape the strategies that marketing professionals around the world will adopt in the coming years. Provide your input: https://lnkd.in/gCQTs9ff #ai #marketing Paul Acito

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Conversion rate optimization, commonly know as CRO, is a great way to improve your paid advertising campaigns without solely relying on your budget. Landing page updates are the tactic to improve CRO, but this guide outlines a few other tactics you may not have thought of.

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