Jo Stapleton

From securing data collection to implementing explicit opt-in mechanisms, industry leaders share 6 practical ways to embed privacy by design into your marketing automation plans without starting over. https://bit.ly/3RcyFer #PrivacyByDesign #MarketingAutomation #MarketingStrategy #Marketing

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Want better target audiences? Learn the importance of creating accurate, well-defined target audiences in digital media. https://ow.ly/Nmn150SMKVJ #DigitaAudiences #LookalikeAudience #EmailList

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Thought leadership isn't just about having great ideas; it's about sharing them in the right places. Our post explores how tracking editorial calendars can position your expertise front and center in industry discussions. Stay ahead of the curve! #ExpertiseShowcase #PublicationStrategy https://buff.ly/49iF1iH

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Just wrapped our third advisory Council / Board meeting in 10 days. This rings true - your Board is as strong as the clients/ partners you recruit to the Board. The best insights come from those who will provoke new thinking and challenge your executive team to think differently. Tips from FG on recruiting below. #customeradvisoryboard #executiveengagement

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In our latest blog post, we break down what SGE is, its potential impact on search and digital marketing strategies, and what it means for your business in 2024 and beyond. Read more now. #SGE #Digitalmarketing https://lnkd.in/dYp2bAw9

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Building a comprehensive and engaging Advisory Board agenda is critical to the ongoing success of your Advisory group. Cailin Boucher Forster blogs tips on how to make that happen. https://lnkd.in/d-SxaJkt #CustomeradvisoryBoard #Agenda #FarlandGroup

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From securing data collection to implementing explicit opt-in mechanisms, industry leaders share 6 practical ways to embed privacy by design into your marketing automation plans without starting over. https://bit.ly/3yiB94w #PrivacyByDesign #MarketingAutomation #MarketingStrategy #Marketing

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The Engineer’s Playbook for Enterprise SEO: Six tips for a smooth SEO implementation

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Marketing agencies, are you grappling with client demands that stretch beyond your core expertise? This is a common challenge that can lead to business failure within the first 5 years if not addressed properly. Key considerations: ✅ Specialize in your core offerings to maintain excellence ✅ Respectfully manage client expectations and decline requests outside your capabilities ✅ Invest in upskilling before attempting service diversification Avoid the pitfalls of scope creep and skill gaps. Follow for insights on sustainably growing your marketing agency. business failure, marketing services, client demands, skill gaps, service diversification #nikhilsai #entrepreneurtips #marketingagency

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Your brand is more than just a logo—it's shaped by your leadership! CEOs play a vital role in establishing trust and credibility. 👇 #Leadership #BrandBuilding #CEO https://hubs.ly/Q02Xly4v0

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Using the wrong content at the wrong time can stall the sales process. Here's when to use company-centric vs. customer-centric content. https://hubs.ly/Q02xjlg00 #buyersjourney #content #salesprocess

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From securing data collection to implementing explicit opt-in mechanisms, industry leaders share 6 practical ways to embed privacy by design into your marketing automation plans without starting over. https://bit.ly/3xCfrrC #PrivacyByDesign #MarketingAutomation #MarketingStrategy #Marketing

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Big question... should agencies request payment for pitching? While the dream scenario is to have work referred and granted on merit and reputation, big pitch opportunities against some major players can make things highly competitive as well as costly to put the time and effort into creating that standout proposal that sets out exactly how you will meet the brief and exceed it! I've had many conversations on this topic recently and today, the chat continued on what's the best way...it's been interesting to hear other people's take on this agency hot topic! #agencylife #marketing #advertising #pitching

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