Nothing like a good press conference to start the week! ☕
The evolution of press conferences, and their role in delivering information to the masses, has always fascinated me.
The local news landscape is going through profound changes as news consumers and producers adapt to a digital-first world.
A 2024 Pew Research Center study showed only 32% of Americans listed TV as their preferred source of local news, down from 41% in 2018. The number of viewers tuning in to ABC, CBS, NBC, and Fox affiliates for evening news has also dropped by more than a quarter since 2016.
But even as Americans shift to digital platforms for news, the press conference remains a vital tool for communicating with the public.
Historically, press conferences have played a key role in political communication. Over 110 years ago, President Woodrow Wilson introduced the first-ever press conferences at the White House, seeking to provide a direct line of communication with the press. "I want an opportunity to open part of my mind to you, so that you may know my point of view a little better," Wilson told the journalists.
Fast forward to 1955, and President Eisenhower brought the first televised press conference to life (albeit pre-recorded), followed by President Kennedy being the first to begin addressing the American people fully live and unedited — a format that would forever shape public communication from the White House.
JFK also contributed to the famous "Last Press Conference" of Richard Nixon, who after losing the Presidential election to Kennedy in 1960 and a subsequent defeat in the 1962 CA gubernatorial primary, held what he thought would be his final time addressing the media.
"You won’t have Nixon to kick around anymore, because gentlemen, this is my last press conference," Nixon said. "I have always respected you. I have sometimes disagreed with you. But unlike some people, I’ve never cancelled a subscription to a paper, and also I never will."
Of course, many press conferences would follow for Nixon, who eventually announced his resignation in the aftermath of Watergate — on national TV, of course.
More recently, President Biden's press conferences—or lack thereof—have become a talking point in national politics.
During his term, Biden has engaged in fewer press conferences and media interviews than any of the last seven presidents, causing speculation into whether his media shyness. Is it due to his age and health-related reasons? Or was it a calculated move by his #Comms team to lean into faster, more direct ways of reaching audiences through digital outreach?
Or, as some journalists proclaim, is the traditional press conference becoming obsolete?
When I look at the amount of interest from local journalists, and the quantity of TV coverage our press conferences typically generate, I'd say it's still an incredibly impactful #PR tool.
What’s your take?