Josh Goldmeier

As we dive into the data from the last few years, we’re seeing a steady rise in cocktail prices across the board. Here’s a quick breakdown of the average cocktail price trends: - 2024: $10.23 (+2.4% from 2023) - 2023: $9.99 (+3.3% from 2022) - 2022: $9.67 This 5.8% increase from 2022 to 2024 highlights the growing demand and shifts in the market, driven by a combination of rising costs and consumer preferences for quality and experience. How are you seeing price trends evolve in your space? Let’s discuss! #hospitalitytrends #beverageinsights #dataanalytics #guestexperience

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Do you have what it takes to crush it in CPG? Starting a #cpgbrand is difficult at the best of times - from crazy competition to discerning customers, it takes a certain personality to be able to grow a successful CPG brand. We chatted with Vividly's Stu Kennedy and C.A. Fortune's Alyssa Monteleone about their tips on what it takes to make it in CPG.

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Missed Mike Provencher's Data & Insights session with Andrew Custage at the Food On Demand Conference? 💡 Check out this article to catch up on the highlights and stay in the know on the latest foodservice pricing and delivery insights!

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Our social media services help grow your audience, engage consumers, and connect with industry luminaries to build relationships and inspire action. We provide social media strategy, execution, and metrics to evaluate progress with easy-to-read reports. Social media is an essential tool for spirits brands to reach consumers, offering brands the unique opportunity to connect with a vast audience in a dynamic and meaningful way. By engaging consumers through captivating content, promotions, and storytelling, brands can create a strong community and foster loyalty. Platforms like Instagram and Facebook are especially powerful in showcasing products. These platforms also provide critical insights into consumer behavior and emerging trends, enabling brands to refine their strategies and personalize their messaging effectively. Leveraging influencers further amplifies brand visibility, as their authentic endorsements help establish credibility and attract new audiences. How can we help your brand? https://lnkd.in/dqamXwgc

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It was always hard to separate Bang Energy (the energy drink brand and innovative product) from its founder (Jack Owoc). And that arguably became the biggest Catch-22 challenge as it went through chapter 11 bankruptcy, subsequent sale process to Monster Energy, and ongoing legal proceedings. That shouldn't deter the founder-led CPG movement, but important learnings should be taken from every situation (good or bad). #strategy #trends #markets #fmcg #cpg #beverages #energydrinks #sportsnutrition #supplements #influencermarketing #startups #innovation #productdevelopment #marketing #branding #merchandising #retailing #retail #business #businessintelligence #entrepreneurship #consultants

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Many CPG food brands overlook this at festivals. Not activities, social, contests, or sign-ups. Selling their product. Ninety-nine out of a hundred times, CPG brands just give it away. You'd be surprised how many people want to buy a full size sample. It's as easy as putting up a price list. When the festival has 10,000+ attendees, this offsets the cost considerably. Let's make money moves together! #eventmarketing #experientialmarketing #CPGmarketing

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Running a marketing agency for CPG brands is like being a chef in a kitchen with a thousand ingredients. At GreenFresh, we whip up the perfect recipe for brand success. Warning: may cause extreme brand visibility and growth

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The speed of cross-category change has only increased in 2024. Are you keeping up? + Quirk, Boulevard Brewing Company’s hard seltzer that thrived with a hyper-local focus, spun off to include Quirktails cocktail-flavored FMBs. + Austin Eastciders released Rico Tepache, a cider made with pineapple, cinnamon, and ginger to mimic the traditional Mexican beverage. + New Belgium Brewing s Voodoo Ranger brand—once just a series of IPAs—now is the fourth best-selling hard tea in the country. Always consider how the consumer is most likely to understand what you're selling—don't shoehorn a brand into a traditional category just because it technically or legally falls there. We've heard this message loud and clear from Brewers Association's VP of strategy, Bart Watson: "In today’s world, you have to understand the total picture of alcohol more than ever before—even if you need to focus on your own category. You have to understand all this other stuff in order to excel." https://buff.ly/3zI0Egx

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Despite the prevailing gloom and doom in the trade press, there's a silver lining for many adult beverage brands. They're not just surviving; they're thriving with double-digit growth and more! This article examines adult beverage brands' strategies to thrive in the current market. https://lnkd.in/gFS2xgi9

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Exciting to witness Krispy Kreme's uptick in social engagement and foot traffic from their recent partnership with PrettyLittleThing. However, noticing a sales gap in grocery locations highlights a key lesson: ensuring partnership alignment across all channels is essential for success. Broader distribution requires tailored strategies.

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Retail bakeries have an easy route for their products to reach devoted fans. 🏈​ For bakeries looking to spice up their menus and increase foot traffic, tapping into the community pride for local #NFL teams is a surefire way to do so.​ Read more ⬇️ #retailbakeries #retailbakers

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It’s not quite trench warfare, but fighting for victory in the beverage industry can sometimes feel that way. It’s maybe no surprise then to see veteran-owned or veteran-supporting brands making an impact in CPG. https://lnkd.in/gwiWb7Fy #CPGInnovation #VeteranEntrepreneurs #BeverageIndustry #BrandBattle #IndustryInsights

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🍽️ National Family Meals Month is here! 👨‍👩‍👧‍👦 Share these tips & recipes to inspire family meals on social, email, & your website. Let’s promote the power of eating together! #Innovation #Marketing #IGA #CPG #Retailing #FoodMarketing #CustomerEngagement #Promotions

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🌞 𝐇𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐚 𝐜𝐨𝐥𝐝 𝐬𝐨𝐝𝐚 𝐟𝐫𝐨𝐦 𝐚 𝐬𝐭𝐨𝐫𝐞 𝐧𝐞𝐚𝐫 𝐛𝐲? 🥤 On hot summer days like today, staying refreshed is very important! 🌞😅 Convenience stores and gas stations are stepping up their game, offering a variety of soft drinks to quench our thirst. Here’s how brands are setting themselves apart: • 𝐕𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐄𝐧𝐣𝐨𝐲𝐦𝐞𝐧𝐭: Despite economic strains, consumers are still treating themselves. Brands like Coca-Cola and Red Bull are leading the charge with value-packed, enjoyable options. • 𝐇𝐞𝐚𝐥𝐭𝐡𝐢𝐞𝐫 𝐂𝐡𝐨𝐢𝐜𝐞𝐬: With a growing demand for natural ingredients, companies like Cawston Press are thriving by offering healthier, fruit-based drinks. • 𝐄𝐧𝐞𝐫𝐠𝐲 𝐁𝐨𝐨𝐬𝐭𝐬: Energy drinks are a hot commodity, especially in forecourt stores. Red Bull and Monster are innovating with new flavors and sugar-free options. • 𝐒𝐮𝐦𝐦𝐞𝐫 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬: Brands are leveraging summer events and promotions to connect with consumers, making every sip an experience. Stay cool and refreshed this summer! 🥤💡 #SoftDrinks #ConvenienceStores Source: https://lnkd.in/dEgSPw9m

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Where does the beverage alcohol industry stand in 2024? Good news: Circana reports signs of optimism within the spirits industry 🥃 Our recent blog post highlights key topics in Circana’s 2023 State of the CPG Beverage Alcohol Industry report, which include: 🛒 The Average Alcohol Basket Size by Channel 📲 Where E-Commerce and Ready-To-Drink Stand 👥 What Gen-Z Is Drinking 🌍 What the Landscape Is as We Move through 2024 Read here: https://hubs.li/Q02tWbrN0 #AlcoholIndustryReport #BeverageAlcohol

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Diverse Powered Brands and IMI Agency Announce Strategic Alliance to Connect Beverage Alcohol Buyers to Diverse Suppliers! Click the link below to learn more! #intheMix #IMIagency #DiversePoweredBrands #Partnership #RFP #Beverage #BeverageProgram #Hospitality #Cheers #IndustryInnovation #BuildingBetterBeverageBusiness

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SKU's mentor community has deep experience building brands and disrupting categories, whether that be Matthew OHayer, who upended the egg industry with Vital Farms, or Jeff Richards, who launched Mooala, which has created new innovations within the plant-based milk segment. SKU Fall '24 mentor Jill Talcott  is a passionate food and beverage lover and creator with a vibrant entrepreneurial spirit. During her time as a leader in innovation, commercialization and development at Starbucks for over 16 years, working on CPG and food-service projects for the U.S. and International markets. She developed and launched coconut milk to over 15K stores, pioneered the development of alternative milks to replace traditional dairy bases and delivered a breakthrough beverage innovation through a new chocolate strategy. During her time as a leader in innovation and development at Starbucks, Jill is most proud of her work in taking the cold coffee experience to new levels through innovative thought leadership, passion, teamwork, and a devotion to finding solutions. She was the winner of Starbucks' “Trail Blazer” and “Courage” awards for Innovation (championing and driving big ideas to life). As a Food Tech Evangelist at Amazon, Jill developed and trained the team on the product development process and established trained panel to guide rapid product and packaging decision making .   In 2021 she started UpCup Creations, a beverage development consulting firm. She has helped small brands bring numerous products to market from coffee beverages to cocktails in can, and many things in between. Her specialties are beverage innovation, product development, including ingredient sourcing and Commercialization. If you would like to work with passionate founders and rocks stars like Jill, we have a small number of mentor spots left for talented CPG leaders. If you would like to learn more, fill out our Mentor Interest Form and we will schedule an interview. https://lnkd.in/grvpPD8e Michelle Breyer Buff Greebe Maddie S. Brooke Wilson #mentors #mentoring #mentorshipmatters #accelerator #cpgaccelerator #startups #cpgstartups #founders #cpgfounders #entrepreneurship #cpg #cpgs #consumerpackagedgoods #consumerproducts #foodandbeverage #innovation #commercialization #productcreation #productlaunch #coffee #coldbrew #coldcoffee #coffeeinnovation #productinnovation

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