Jon Berna

🚙Used Car Managers🔥 🔥General Managers🚗 🚘Dealer Principals🔥 🔥Automotive Professionals🚖 You can either find excuses…or find solutions. Check out this short clip for a laundry list of solutions you can apply at your dealership today to make an immediate positive impact on your bottom line. 💰💵💲🤑 👀 in the comments for a link to full replay of Create Your Own Market on David Long’s All Things Used Cars. It is pure🔥🔥🔥 #automotive #autodealers #automotivemarketing #automotiveindustry #carbusiness #automotivesales #leadership #communication #newcarsales #usedcarsales #usedcardealer

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Are you Ready to Unlock Your Sales Team's Full Potential with AutoTrainer at Digital Dealer Conference & Expo!   Do you want to take your dealership's performance to the next level? AutoTrainer is redefining how automotive sales teams are trained and developed. Here’s why you need to join me in stopping by their booth (#229) at Digital Dealer:   📊 Advanced Sales Coaching & Training Solutions: AutoTrainer goes beyond traditional training by delivering data-driven, real-time coaching that focuses on your team's unique strengths and areas for improvement. This tailored approach ensures every team member is equipped to handle the challenges of today’s competitive automotive market.   📈 Proven Results, Boosting Performance and Conversion: Whether it's improving your team's ability to close deals or enhancing customer interactions, AutoTrainer's proven methods help you boost conversion rates, drive more sales, and increase profitability.   💡 Transforming Leads into Lifelong Customers: It’s not just about hitting sales targets—AutoTrainer’s innovative coaching methods are designed to improve customer retention and loyalty. By refining your team’s customer engagement techniques, you’ll build lasting relationships that keep customers coming back to your dealership.   🚀 Real-Time Feedback for Immediate Impact: Unlike traditional training programs, AutoTrainer provides instant feedback and measurable results through cutting-edge technology. Your team can start applying new skills and strategies on the spot, driving immediate improvements in performance.   🌟 Tailored for the Automotive Retail Environment: AutoTrainer understands the unique challenges faced by dealerships. That’s why their platform is built specifically for the automotive retail environment, ensuring your team receives the most relevant, impactful coaching available.   Don’t miss out on the chance to revolutionize your sales strategy! Stop by the AutoTrainer booth at Digital Dealer to learn from Marty Hu how their solutions can help you:   - 🔹 Increase conversion rates - 🔹 Drive customer satisfaction - 🔹 Optimize team performance - 🔹 Maximize profitability   AutoTrainer is your secret weapon for staying ahead of the competition in 2024! Come see what makes them the premier choice for dealerships across the country.   #DigitalDealer #AutoTrainer #SalesTraining #CustomerLoyalty #AutomotiveSales #LeadConversion #CustomerSatisfaction #PerformanceCoaching #DealershipSuccess Brooke C Furniss April Simmons Hannah Lifson Earl "Sticks" Brown 😇🚐☎️ Wendy Reeves ⭐️Russell B. Hill⭐️ Tim Hayden Nathan Szczesiul Robin Berrendorf Dan Trinidad John Ellis Durran Cage David Long Darrell Steed Jasen Rice Jason Harris Samantha Foster Jim Ziegler, CSP, HSG, OG Bob Manor Brian Kramer Glenn Lundy Tony Thorstad Paul Brobson Larry Feldman Jean Reitelbach  

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🚙Used Car Managers🔥 🔥General Managers🚗 🚘Dealer Principals🔥 🔥Automotive Professionals🚖 This invaluable exchange from Kevin Deutsch and David Long is bursting with decades of experience compressed into 4 minutes of mic-dropping wisdom that can change your business and bottom line today.💰💵💲🤑 👀 in the comments for a link to full replay of Speed to Retail on David Long’s All Things Used Cars. You will thank me later.🔥🔥🔥 #automotive #autodealers #automotivemarketing #automotiveindustry #carbusiness #automotivesales #leadership #communication #newcarsales #usedcarsales #usedcardealerr

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Bad habits can be hard to break, but you don’t have to feel stuck! Here’s the latest recommendation for Sarah’s Summer Reading List. #fixedopsroundtable #automotive #dealership #autodealers #fixedops #atomichabits

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I see so many automotive connections looking for work, some for 6 months or longer. Here's the strategy I used and its easy to copy. Take your expertise, find great vendors and take your expertise to local dealers. If you do this, your not a freelance or but a consultant. Meaning you can find the clients, and let your vendor/partner do their thing, And you own the relationship with the local dealer. You receive a monthly commission from vendor/partner. And can invoice the dealer for your instore consulting service. Here's the deal, you are an expert at something, You can provide your services and be a W-2 employee with a single store, Or go 1099 and have 10 local stores as clients. When you lose your job your income goes to $0, If you lose a client your income drops 10%. For me getting clients has always been a helluva lot easier than getting a job.

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10 FAQ's Dealers Ask About Expert Automotive Social Media Agency

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🔥🚙 🚀Used Car Managers, General Managers, Dealer Principals, and Automotive Professionals 🚗🔥🚀 In this mind blowing exchange between Frank Knox, Shane Wood, and David Spisak you’ll discover the secret to doubling your gross profits, increasing your closing ratio, and raising your front-end profit an average of $966. 🤯 David Long’s All Things Used Cars... Every Friday morning at 9AM EST/6AM PST. Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership TODAY to make you and your bottom line better immediately. 💰🤑💵💲 👀 in the comments for a link to the full episode replay of Price Right-Trade More. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales #cardealership #davidlong #allthingsusedcars

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Cold DMs still work in automotive—but only if you flip the script. Here’s how I do it: Most sales reps (and our industry) chase instant results. They’re stuck in the “hunter” mindset. But that stopped working. So what's better? The “nurture” mindset. I create content for the not-in-the-market-yet crowd. They see it, engage, and send intent signals. Here’s the catch: if your process is unstructured or your outbound is generic, you’re wasting your time and theirs. Here's an example of what works: Chris viewed my profile—engagement signal, likely from reading my content. I sent a non-sales DM—he responded. Now I’m nurturing him with content tailored to enterprise decision-makers. My content does the heavy lifting, so when they reach out, they know exactly who I am and what I bring to the table. The goal? Make it easy for prospects to say YES. If you or your team can’t turn engagement into booked appointments with your dream dealers, 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘁𝗮𝗹𝗸.

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Why is TraXtion so different? How does it dramatically boost tire sales, wheel alignments and other around-the-wheel work? Why do vehicle owners love it and dealerships rave about it? 1 huge leap takes just 5 little steps! To learn more about TraXtion, schedule at demo at https://lnkd.in/gKAD598e . #GoTraXtion #dealerships #fixedops #fixedoperations #tires #wheelalignment #driversafety #customerretention    Brad Kokesh Alexandra Mazzi Mike Gottschalk  Scott Rea Lori Grospitz Kevin Lopez Ryan Hamilton  Nolan Siegler Sandy Cerami Mike Vogel

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Are you ready to take your dealership to the next level? 🚀 ☎️Call Me! Staying ahead means more than just staying current—it’s about having the right tools and data to drive real growth. ⭐️ With an innovative vehicle lifecycle management tool that top dealers call their ‘weapon,’ you can enhance profitability, and make reliable data-driven decisions that truly set you apart. 🚘 By using reliable data, dealerships can minimize guesswork, improve efficiency, and ultimately make decisions that are more likely to lead to successful outcomes. 🎉 Let’s talk about transforming your dealership to meet today’s demands and tomorrow’s potential. 💃 #VINCUE #GAMEON

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Did you know that according to Cox Automotive, customers typically invest 13-15 hours in online research before they even reach out to a dealership? This means they often know exactly which car they want by the time they contact us. That's a goldmine of insight for any car salesperson committed to excellence. Our job? To ask the right questions, listen intently, and understand their desires. It's not just about showing them the car they think they want; it's about providing a comprehensive overview, discovering what features or experiences they're after, and possibly introducing them to a range of vehicles that meet those desires. Let's make every customer interaction about discovering and delivering on their needs. This approach not only sets us apart but ensures we're truly serving our customers in the best way possible. #customerfocus #carsales #tips #success

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Ensuring your dealership's performance metrics are on target is crucial for the financial success of a dealer. If you are not hitting every OEM target on your Balanced Scorecard, do you know the financial impact of missing your performance metrics? Mach10 is ready to partner with you to help ensure your dealer operations perform optimally at every level. Connect with us here - https://lnkd.in/dZ3sMCJU How are you tracking your dealership's progress? Let us know in the comments! #DealershipPerformance #OEMTargets #BalancedScorecard #AutomotiveMetrics #DealerSuccess #Mach10Automotive #PerformanceTracking

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🚙Used Car Managers🔥 🔥General Managers🚗 🚘Dealer Principals🔥 🔥Automotive Professionals🚖 The way you price your inventory will make or break your profitability. This Friday, May 10th, starting at 9AM EST/ 6AM PST... David Long leads an hour long conversation with automotive’s sharpest minds to bring you actionable strategies that help perfect your pricing strategy. David Long’s All Things Used Cars. Jump in the conversation or be a 🪰on the wall like me! Either way, you'll walk away with profit-boosting insights to grow your bottom line immediately. 💰💲💵💪🤑 Look in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. But in the meantime enjoy this eye-opening exchange between Brian Kramer and David Long on how to Create Your Own Market. #automotive #autodealers #automotivemarketing #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer

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Have you followed the Dealership Masterclass page yet? Once we hit #150 followers the magic happens... We go live... So please join the movement as we are about to launch something that has never been seen before. Something entirely new, refreshing and beneficial to our industry and following the page will get you the insights not just from leaders in the automotive community like Zach McVicker and Peter Smith but others who will join in the collaborative effort. Are you excited to see what it's all about? We are... #totallynew #training #coaching #development #carsales #carservice #cardealer #dealerships #dealershiplife #strategies #autoindustry #bestpractices

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Important insight from Car Pros Automotive Group President Juan Alarcon on selling to your diverse customer base! Check out his latest article at WardsAuto for more.

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Unlock Dealership Success: 3 Key Strategies 🚗💡 1. Centralize Communication   • Unify internal and customer-facing interactions   • Benefits:     - Streamlined response times     - Improved customer satisfaction Quick Tip: Map current communication channels, identify inefficiencies 2. Leverage AI for Internal Collaboration   • Implement AI-driven internal communication tools   • Benefits:     - Enhanced team coordination     - Real-time insights from customer interactions     - Automated task prioritization Quick Tip: Start with one department, then expand 3. Continuous Training on AI-Enhanced Systems   • Regular workshops on AI-powered communication tools   • Benefits:     - Improved employee engagement     - Enhanced sales skills Quick Tip: Create 'AI champion' roles in each department Implementing these strategies can significantly improve operational efficiency and customer experience. Ready to revolutionize your dealership's communication and decision-making? Let's explore how these strategies can transform your operations. #QoreAI #collaborationplatforms #AI #automotiveretail

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🔥 Used Car Managers 🚙 🚗 General Managers 🔥 🔥 Dealer Principals 🚘 🚙 Automotive Professionals 🔥 Don’t let margin compression put the squeeze on you. This Friday, September 27th, starting at 9AM EST/ 6AM PST... Join David Long, Vasilios Lambos, Jasen Rice, Diego Vargas, John Ellis, Brian Kramer, Tommy Gibbs, Brian Miller, and other leading automotive experts as they discuss What It Takes To Be Profitable on David Long’s All Things Used Cars. Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership TODAY to make you and your bottom line better immediately. 💰🤑💵💲 👀 in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales

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🔥 Used Car Managers 🚙 🚗 General Managers 🔥 🔥 Dealer Principals 🚘 🚙 Automotive Professionals 🔥 Don’t let margin compression put the squeeze on you. This Friday, September 27th, starting at 9AM EST/ 6AM PST... Join David Long, Vasilios Lambos, Jasen Rice, Diego Vargas, John Ellis, Brian Kramer, Tommy Gibbs, Brian Miller, and other leading automotive experts as they discuss What It Takes To Be Profitable on David Long’s All Things Used Cars. Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership TODAY to make you and your bottom line better immediately. 💰🤑💵💲 👀 in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales

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