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Businesses and organizations that used video grew 49% faster year over year than their…
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Articles by Jon
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Your marketing team faces criticism on Quora. How can you respond with professionalism and efficacy?
One thing I have seen many times is that marketers can over promise and under deliver. That’s why having clear expectations, clear measurable results is key. I recently had a client on a rebrand project change leadership. The new leadership didn’t want what the old leadership did. We were 80% done with the whole rebrand and about a years worth of work. Now I could have been a stickler and said, “you owe me x because our contract says you do.” But instead we renegotiated terms that were better for the client. We ended up canceling the large contract and started a retainer contract with the new leadership. Here’s the point, expectations were met and the client was happy.
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What do you do if you're facing tight deadlines and pressure in video production?
The foremost rule is not to overpromise on delivery. It's crucial to plan meticulously before the project, understand client expectations, and assess their feasibility. If necessary, expand the team's scope to meet deadlines. Collaborate with others, assigning tasks like editing while focusing on shooting. Always provide a rough cut for feedback, emphasizing narrative over technical perfection. Once approved, finalize and polish the project or enlist specialists like colorists for enhancement.
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This week, we dive into why businesses using mobile-optimized websites see a 67% boost in conversions—and how CSP can help you build a website that…
This week, we dive into why businesses using mobile-optimized websites see a 67% boost in conversions—and how CSP can help you build a website that…
Shared by Jon Oney
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Ever wonder how much your brand’s look matters? A whopping 94% of consumers say design influences their perception. This week’s blog explores why…
Ever wonder how much your brand’s look matters? A whopping 94% of consumers say design influences their perception. This week’s blog explores why…
Shared by Jon Oney
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🔙 Throwback Thursday: “Remember the days of clunky web pages that only worked on desktops? We’ve come a long way. 🚶♂️ Now, it’s all about…
🔙 Throwback Thursday: “Remember the days of clunky web pages that only worked on desktops? We’ve come a long way. 🚶♂️ Now, it’s all about…
Shared by Jon Oney
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More activity by Jon
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🔙 Throwback Thursday: “Remember the old days of simple clip art logos? We’ve come a long way! 🎨 In today’s market, your design is your first…
🔙 Throwback Thursday: “Remember the old days of simple clip art logos? We’ve come a long way! 🎨 In today’s market, your design is your first…
Shared by Jon Oney
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🧐 Did You Know? “67% of businesses using mobile-optimized web design see improved conversions. 🚀 If your website isn’t mobile-ready, you could be…
🧐 Did You Know? “67% of businesses using mobile-optimized web design see improved conversions. 🚀 If your website isn’t mobile-ready, you could be…
Shared by Jon Oney
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🧐 Did You Know? “First impressions count—94% of consumers say that graphic design shapes their perception of a brand. Want to leave the right…
🧐 Did You Know? “First impressions count—94% of consumers say that graphic design shapes their perception of a brand. Want to leave the right…
Shared by Jon Oney
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📸 Behind the Scenes: “We’re working on a new website project designed to look beautiful on both desktop and mobile. In today’s mobile-first world…
📸 Behind the Scenes: “We’re working on a new website project designed to look beautiful on both desktop and mobile. In today’s mobile-first world…
Shared by Jon Oney
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📸 Behind the Scenes: “Designing a brand’s first impression today! 🎨 A stunning graphic can grab attention and build trust within seconds. What…
📸 Behind the Scenes: “Designing a brand’s first impression today! 🎨 A stunning graphic can grab attention and build trust within seconds. What…
Shared by Jon Oney
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Ever wondered how videos convert better than other content? This week’s blog breaks down why 72% of customers prefer video and how you can leverage…
Ever wondered how videos convert better than other content? This week’s blog breaks down why 72% of customers prefer video and how you can leverage…
Shared by Jon Oney
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This week, we dive into why businesses using mobile-optimized websites see a 67% boost in conversions—and how CSP can help you build a website that…
This week, we dive into why businesses using mobile-optimized websites see a 67% boost in conversions—and how CSP can help you build a website that…
Shared by Jon Oney
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🔙 Throwback Thursday: “Remember when print ads ruled the world? Now, video dominates! 📺 Video consumption has skyrocketed over the past…
🔙 Throwback Thursday: “Remember when print ads ruled the world? Now, video dominates! 📺 Video consumption has skyrocketed over the past…
Shared by Jon Oney
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🔙 Throwback Thursday: “Remember the days of clunky web pages that only worked on desktops? We’ve come a long way. 🚶♂️ Now, it’s all about…
🔙 Throwback Thursday: “Remember the days of clunky web pages that only worked on desktops? We’ve come a long way. 🚶♂️ Now, it’s all about…
Shared by Jon Oney
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