John Bruno

With the right approach, organizations can create a thriving culture that drives both engagement and business outcomes. Learn how to achieve the ideal balance with Dayforce CPO, Amy Cappellanti-Wolf.

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Lots of people are looking at using GenAI. The challenge is which use cases make the most sense and what approach should be taken. This blog helps explore some important considerations when looking at implementing GenAI.

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In a recent VSM trends survey, 96% of respondents indicated they were already benefiting from VSM. What’s the top-rated benefit? That they were able to make progress in digital transformation. Marla Schimke interviewed Serge Lucio in CIO Online to dig into the data: https://lnkd.in/gkGCzX8D #ValueStreamManagement #DigitalTransformation #CustomerValue

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One point stood out for me from my colleague Amy Bills' keynote this morning on What Customer Obsessed Companies do differently #ForrB2BSummit. Your organization can’t be customer obsessed if it’s not insights driven. You should care about being customer obsessed, because companies that are see faster growth, higher profitability and higher customer retention. As I’ve emphasized previously, only 36% of B2B marketing leaders believe their organizations trust measurement for decision-making. Yeah, that’s a mismatch marketing leaders need to tackle head on. If you’re with us in Austin, join me tomorrow for my sessions: - What’s Undermining Insight-Driven B2B Marketing? Debunking Myths And Misconceptions (11:15am CDT) - Don’t Allow Poor Measurement To Block Revenue Process Transformation (1:45pm CDT). I’ll put a finer point on what’s contributing to this gap and what you can do about it. 

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I had the pleasure of interviewing Becky Banasik about customer experience enhancement, churn risk, and other reasons for collecting, analyzing, and taking action on customer data. So much learning packed into this 30 minute video! Don't have 30 minutes? The high points are bulleted in the blog. https://lnkd.in/gnAhHGUE #customersuccess #customerexperience #churnrisk #customerdata #voiceofthecustomer

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Been a few weeks but a few words of wisdom on takeaways from the Gartner planning summit so you know what to expect from the upcoming one in December in less than a month time! Thanks Flo Daelemans for the great questions! 🎧 Listen now: https://loom.ly/9x5L9G0

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Ready to elevate your strategic game? Join us tomorrow for a transformative webinar experience! 📈 "Formula for Turning Strategy into Success" June 27 | 12:00-12:45am EST #strategysuccess #AIInsights #StrategyExecution #strategicthinking #strategicskills

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Kyrsa Dixon is spot on with this powerful quote: "Every unused dollar of MDF is a wasted opportunity to strengthen partner relationships, accelerate ecosystem outcomes, and demonstrate program impact to secure 2025 program budget" Here are some of the top reasons MDF programs might be underutilized or not performing as well as expected: ✔️Too Many Rules and Processes: If there are too many complicated rules and steps to follow, people won't use the program. It needs to be easy and straightforward. ➡️If your guidelines and processes are over 12 months old, it's time to evaluate and update them. ✔️No Platform for Submission and Tracking: Without a clear system for submitting requests, getting approvals, and tracking usage, it's hard to manage and use the funds effectively. ➡️Investing in the right tools is always worth it. ✔️Poor Communication: If partners don't know the MDF program exists or how to use it, they can't take advantage of it. Regular and clear communication is key. ➡️Think about your blog, portal, newsletter, device app, program training. If you address these three issues, you can expect much better results from your MDF program. #bridgepartners #marketing #partnermarketing #ROI

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Sales and marketing strategies are evolving, and many organizations are shifting towards an ecosystem-led approach for growth. I wholeheartedly agree—tapping into market opportunities requires optimizing resources and forging partnerships with other organizations. Learn how our unified platform brings together best-in-class solutions and services to drive success: https://okt.to/l6GUco #360insights #360insightsEcosystem #EcosystemOpportunity #EcosystemOrchestration

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More from the conversation with Genius Drive. Value engineering practices and a movement toward value selling is one large by product of the macro economic climate. In addition the pressure on revenue teams for growth has led to the creation of value teams in organizations that typically would be waiting a bit further in maturity. #valueselling #economy #linkedin #b2bsales #success

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From streamlining the flight reservation process to creating travel itineraries based on online reviews to inventing new medications, CEOs are enamored with the possibilities of AI applications. Should they be? #transformation #technology #futureofwork https://bit.ly/3Y9V7sZ

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And so it begins, time to get those business plans and budget 💰 requests submitted. This is a great guide 🧭 to get the business to align investments in maximizing your customer data.

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Join Jason Kotlinski, Clarity Product Management, TOMORROW to learn how Clarity's people-centric planning unites the organization under unified value metrics, incorporates resource management perspectives, and enhances understanding of relationships and work, with features like planning rounds, status handshakes, and target setting. Register NOW! #LoveClarity #ValueStreamManagement #PeopleCentricPlanning

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The 2025 Gartner Top 10 Strategic Technology Trends will help you set a path forward to anticipate and prepare for future success. Listen to Gartner expert Gene Alvarez break down how each trend will drive innovation while upholding ethical responsibility and trust. #GartnerSYM #GartnerIT #TechTrends #Podcast

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Allowing all your customer interactions to go through a single path, i.e. a portal, is not a sound strategy. If that portal goes down, like we saw last week, you lose your only link to your customers and the outside world. When that portal is down, the consumer is forced to physically call into an overburdened contact center, creating long and frustrating hold times for those fortunate enough to get through.   To avoid this, it’s imperative that companies have an independent and redundant alternative for self-service. Yes, redundancy requires an investment, but this is a fraction of the cost and pain of an outage. If the redundant system is well planned, it can create significant efficiencies - a case in point IntelePeer’s SmartAgent solution that creates an automated voice self-serve path independent of company portals. Moreover, proactive SMS notifications provide customers with critical status updates and inform them of how best to contact the business.   Ultimately, it’s incumbent upon every CIO to consider a highly reliable and scalable secondary customer interaction and self-serve automation path. IntelePeer’s automation on top of voice and SMS networks gives users a more reliable foundation that’s independent of portals and mobile apps.   More information on our platform can be found here: https://lnkd.in/eXkZib4d

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Tailored #analytics tools can reveal customer preferences and past behavior. An #ISGProviderLens report says enterprises and providers are co-developing advanced analytics solutions to improve planning, execution, flexibility and responsiveness. #retail https://dy.si/XkaQFV

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The definition of Collaboration in the Cambridge dictionary is the act of working together with other people or organizations to create or achieve something. That is exactly what we will be doing at this event! Check out the agenda and get registered. #collaboration Staffing Industry Analysts #cws #talentplatforms

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The best cloud contact centers for #retail offer a range of transformative capabilities that help increase revenue opportunities by delivering exceptional #customerexperiences. Here are six key factors for #retailers to consider when choosing the best #contactcenter solution. #CCaaS #CX https://bit.ly/4c6VGqW

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