Joe Mediate

💸 Have some pricing pains? The avg. profit margin for a US agency is roughly 16%...combine that margin with the sum of your total costs & labor, and you may have just calculated a pretty good jumping-off point for your pricing journey 📈 . Dive deeper into some effective strategies you can customize for your agency services. ⬇

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Marketing Magic  The Marketing Team That Does More Than Pull Leads Out Of Thin Air  We make sure they're real and ready to buy 😜 #axadcapital #digitaladvertising #salesstrategies #businessowners #trustedpartner #yourlegacy #performancemarketing #businessmarketing #forprofessionals #leadgeneration #qualityassurance

In the dynamic realm of Business-to-Business (B2B) marketing, staying ahead of the curve can feel like an uphill battle.  Even the most seasoned marketers can feel overwhelmed by the ever-evolving trends, new platforms, and privacy and industry regulations.  Enter marketing experts experienced in the B2B sector.  Today, we’re here to shed light on the top digital marketing agencies in B2B, saving you the hassle of scouring the web for the perfect fit! #digitalmarketing #marketingagencies #B2Bmarketing https://lnkd.in/gpa3HVaG

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It’s no secret that consumers prefer video content for the storytelling component, emotional connection, entertainment value, and the appeal to the senses with sight, sound, and music like the video below for Future Healers. As an added bonus, video also impacts SEO. Let’s talk about using video for your brand. https://lnkd.in/eV4R-U8U

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Meta has launched Meta Credits, a new currency for purchasing virtual goods in Horizon Worlds! Discover how it works, the age restrictions, and what it means for the future of virtual economies. Will Meta Credits change the way we interact in the metaverse? Read more to find out! #Meta #HorizonWorlds #Metaverse #VirtualEconomy #DigitalCurrency #TechNews #VirtualGoods https://lnkd.in/dHGdGP-h

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Every business owner knows the challenges of scaling, but what if you had a roadmap to guide you? Our free Business Breakpoint Quiz offers just that, based on 10 years of research and insights from over 4,000 businesses. Discover the key to scaling past $3M in 2024 and ensure your business is prepared for the new economy. Business Breakpoint Quiz: https://ow.ly/qBqE50SoGev

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An org chart of your target account ≠ mapping the buying group. Simply looking at titles and hierarchical structures is NOT enough. It’s a great tool, but fails to accurately represent each team member's level of influence and buying role on its own. Catch our latest episode of the ForgeX Files with Thomas Zawacki, President of Enterprise Solutions @ Data Axle as we break down buying groups, the evolution of attribution and more. 🎧 Listen here: https://spoti.fi/3WyxqK0 #b2bmarketing #abm #accountbasedmarketing #b2b

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What’s your primary paid social goal? Leads, traffic, sales, or impressions? It's all important, but resonating with your audience comes first. 💯 On this week’s episode Creative Strategist and Growth & Acquisition Specialist Sammy Lent discusses her paid social strategies and creative solutions to lock in consumers. Listen to Sammy’s episode! 💻 https://lnkd.in/ehGeakP4 🟢 https://lnkd.in/e6VB-U5m 🍎 https://lnkd.in/dQwXcgSn #socialmediastrategy #socialmediatips #paidsocial #podcast

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The single best piece of marketing advice we've ever received + how it relates to the SEC new marketing rule and online reviews: "Service the S#!T outta your clients" (EXACT steps to turn this habit into rev. rocket fuel inside⬇️) The SEC opens the door for advisor reviews on 3rd party sites. Allows for their solicitation and promotion (adoption)*. Sites like: →Google Business Profile →Facebook Company Pages →Yelp Company Profiles ☝️ Positive reviews here are like scalable referrals. Even more powerful than traditional referrals. Working day and night to help your firm. To win the "Zero Moment of Truth". Winning the ZMOT boosts: ↗️ search engine performance ↗️ inbound prospect interest ↗️ outbound booking rates ↗️ meeting show up rates ↗️ meeting close rates Prospects attend initial meetings PRE-SUADED to work with you. Complementary professionals are MORE likely to provide referrals. Potential referrers are LOOKING at your profiles,  hoping to shore up the risk to their good name. The risk referring to your firm represents. (Yes, even the ones who already refer you) Strong online reviews = crack and nitrous combined. *But there are a few key caveats. Nail these to mitigate compliance risk: #1 - NO CHERRY PICKING For advisories trying to build Google reviews,  The mind races and heart thumps: "What if we do this wrong?" "What if we get bad reviews?" "What if our clients are annoyed?" ... "What if we completely F&$K ourselves?" You'll be tempted to think: "Let's just text a few of our client besties... ...to buffer ourselves from future bad reviews." (We help clients with this often in non-SEC-regulated industries) 🛑STOP Don't get popped for "cherry picking". This is a risk we can and should drive completely to ZERO. 100% NO GO ZONE. Don't pass go.  No $200. 💡BUT!  Taking "the best marketing advice"? Servicing the S#!T outta your clients? NOTHING to fear! Do this: 1. Curate client list 2. Get tech and links ready 3. Prep disclosures with compliance** 4. Launch your review request campaign ... 5. Watch as the glowing reviews pour in; happy to help, 100% honest. ... 6. Put the champagne on ice as these climb: ↗️ traditional referral volume ↗️ show-up and close rates ↗️ meeting requests ↗️ inbound interest ↗️ pipeline velocity ⚠️BUT⚠️ If you haven't been servicing the S#!T outta your clients? 🛑STOP And read this post again. **PPS - Additional SEC marketing rule posts this week. Do the thing if you want to read. (Smack the bell? Are we still smacking bells? Best to just do ALL the things: like, comment, follow, connect, DM, carrier pigeon, WhatsApp me from your smart fridge, etc.)

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In all our years working with B2B companies, we've learned a valuable truth—specs don’t sell. What's the better way to sell in today's evolving markets? Check out our blog to see what we've learned works better and how you can implement these insights into your marketing strategy. https://lnkd.in/gkxaGJzW #revelmarketing #revelblog #B2Bmarketing #marketingstrategy #leadgen #B2Bsales

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How would you define your perfect client? Brandon Helms' revelation about refining his target audience highlights the importance of strategic planning and personalization. Understanding who your ideal client is can help transform your practice and force you to hone in on specific target markets. https://lnkd.in/gunm62js #401kMarketing #401KPodcast #BusinessGrowth #StrategicPlanning #ClientRelationship

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Are your marketing goals big enough? Jaci Russo urges businesses to think beyond the basics and aim higher. Watch as she shares why now is the time to amplify your message and expand your reach. To learn more about brandRUSSO, visit brandRUSSO.com. #brandRUSSO #Marketing #Branding #BusinessGrowth #MarketingAgency #BrandingAgency

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What is your agency's set offense? Can you clearly articulate the differences of your agency vs. everybody else? Are your pipelines overflowing? If any of those answers are "No", you may be falling into Good Results Trap #2, which we cover on today's Agent Leader podcast.   In this episode, ⁠Brent Kelly⁠ continues the Good Results Traps 7-part series by covering the “trap” of doing good despite having No Unique Sales Approach. Learn how to easily avoid the traps and lead your agency to its Best Version Possible now. #insurancepodcast #insuranceagency #insurancesales #salesgrowth #salesplan #SitkinsistheSolution

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