Joel Cox

Auto dealer ad spending is on the rise. But smarter media buys and better ads are important tools for dealers who want to squeeze more ROI out of every ad dollar spent. https://lnkd.in/enXpKPgg

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15 Important Features & Benefits of using HubSpot CMS https://hubs.li/Q02CqXwF0

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Would you like to increase your business conversions like this auto repair shop did? 🚗🔧 Download our FREE success story and discover how we achieved: ✅ Increased appointments for oil changes and brake services ✅ Over 300 conversions with Google Ads ✅ Optimized advertising investment and reduced cost per conversion Learn about our tactics: - Precise targeting - Effective retargeting - A/B testing that delivered impressive results Don't miss the opportunity to apply these strategies to your business! 💡 Download now and transform your digital strategy |

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🤔 Tired of buyer’s remorse in your Martech investments? Our latest ebook, Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse, is here to help. Discover practical tips to make smarter decisions, avoid common pitfalls and ensure your Martech stack delivers real value. 📥 Download Cella's ebook today to get started! bit.ly/4g4gqST #Martech #SmartInvestments #Cella #RandstadDigital

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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Stop treating martech vendors like trusted advisors—they're not. Why do so many marketers act like they're your friends? These companies are not your trusted advisors, they’re not your partners, and they sure as hell aren’t sitting around strategizing about how to make you more successful. They’re trying to sell you a product, period. Yet somehow, we’ve fallen into this delusion that martech vendors are here to guide us on our marketing journey like a wise, benevolent sage. Let me break it to you—they don’t give a damn about your pipeline, your ROI, or your KPIs unless it helps them hit their quota. Martech vendors are salespeople. And like any salesperson, their ultimate goal is to get you to sign on the dotted line. Whether it’s for their CRM, their automation platform, their shiny new AI tool—it doesn’t matter. The bottom line is they exist to sell, and every interaction you have with them is designed to move you toward that sale. That “personalized demo” you just had? It wasn’t tailored to your needs—it was scripted to hit the same talking points they’ve used on a hundred other companies this week. That “free trial” they’re offering? It’s not a gift—it’s a hook to get you dependent on the product before you even realize you don’t actually need it. Here’s how it works: Step 1: They convince you that your current tech stack is inadequate. Step 2: They manufacture a problem you didn’t even know you had (oh, you don’t have predictive lead scoring?!). Step 3: They position their product as the magical solution to this problem they just made up. Before you know it, you’ve bought into a tool that costs more than it’s worth, overcomplicates your processes, and adds another line item to your budget without driving any real impact. Quit putting these snake oil salespeople on a pedestal.

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🎯 Maximize Your ROI with Short-Form Video Content 🚀 Short-form video is THE top marketing trend right now. Brands are leveraging it for high engagement and ROI, and here's why you should consider it too: ✅ 91% of businesses use video in 2023, with short-form leading the pack​. (HubSpot) ✅ 60% of marketers use engagement as a key KPI, and short-form video consistently delivers​. (HubSpot) ✅ Optimal length: Short and sweet! Aim for content that's 1-3 minutes long for maximum viewer engagement. 💡 Pro Tip: To stand out, ensure your short videos are platform-specific and deliver value right away. Share your brand story, behind-the-scenes looks, and educational tips that capture attention in the first few seconds. A strategic mix of creative storytelling and strong calls to action will help you achieve marketing goals and boost conversions. In this day and age of immediate gratification, your audience wants easily digestible content to learn and make decisions. Make it easy for them to get what they need through video. What successes have you seen with short-form video content? 💬

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Looking to grow your dealership's business and understand where it is coming from? Look no further. Spectrum Reach has studied many campaigns, and we have solid direction. 🚀 #Dealership #BusinessGrowth #MarketingInsights

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Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

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🗂️ Structured data can transform your SEO game. Are you leveraging it yet? Unlock opportunities in search results today! Elevate your content visibility with structured data! #SchemaMarkup #DataDriven #SEOBoost #schema #structureddata #structure

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See you in LA at the MediaPost LA Auto Show Event! Let's Connect! Inmar Automotive and Aki Technologies combine personalized digital advertising with AI-powered automation to transform how dealerships attract, convert, and retain customers—driving business growth across every stage of the automotive. MediaPost

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Want to extract more value from your survey data? 𝗚𝗲𝘁 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝘃𝗲𝗻𝗱𝗼𝗿 𝗮𝗻𝗱 𝘀𝗮𝗺𝗽𝗹𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻: 🔍 Understand the science behind surveys & polls 🌎 Reach millions of shoppers 💵 Save thousands in fees 𝗜𝗻 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲𝘀𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀, 𝘁𝗵𝗲 𝗴𝘂𝗶𝗱𝗲 𝗮𝗹𝘀𝗼 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀: • Recommendations for Fully Self-Serve, Semi Self-Service, Assisted Quote-Based, and Licensed Services. • Tips for reducing respondent fees and understanding "proprietary panels." • Resources for defining and sizing populations, including links to the US Census, CFPB, and BLS. • Industry reports with priors and quotas to help you analyze your Total Addressable Market (TAM) and define the opportunity. • Insights on when to survey "households" vs. "individuals." • A focus on spotting trends over precision and why getting your age brackets right matters. To get the guide, subscribe to the weekly newsletter by clicking on the link below. 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻, 𝘆𝗼𝘂’𝗹𝗹 𝗮𝗹𝘀𝗼 𝗴𝗲𝘁: “Decode” – 8 Analyses and Visualization Techniques for Survey Data “Questions That Work" – A 12-point Survey Design Guide Level up your survey game. Click here to subscribe: https://lnkd.in/e8dvNkXF

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More BONUS content from my sit-down with John Schmidt from Next>Level and our discussion about the mobile repair revolution. In the search for differentiation, mobile services stand out for consumers. Small dealers become big dealers, big dealers become market dominant. You've got to stand out and the free wi-fi, comfy seats, hot coffee, factory parts and factory-trained technicians - they just don't stand out like they used to. #recallmasters #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation  

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If you are in a complex sales model where you are either the dealer or reselling OEM products you should pay attention to what the Element Three team is saying. They know their stuff and this is a typical big miss and expense for those downstream on these models.

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🎯 Pro tip for businesses: Focus on client retention as much as new client acquisition. Retaining customers costs up to 5x less than acquiring new ones and can increase profits by 25-95%. At B2BGrowthToday, we specialize in creating retention-focused marketing strategies that build long-lasting customer relationships. 💼 Ready to boost your retention? Head to b2bgrowthtodayllc.com to learn more. #CustomerRetention #GrowthHacks #B2BGrowthToday #DigitalMarketing #SEO #WebsiteDesign #LeadGeneration #PPC #Advertising #GoogleAds #FacebookAds #InstagramAds #YouTubeAds #RevenueGrowth #ProfitGrowth

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One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

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Came across the below hub of AI business insights relevant to B2B professionals. This research, from multiple organizations, essentially ladders up to the same point: AI has become the standard in marketing.

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