Joe Hansen

Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week’s episode of the On Brand podcast. Listen now! https://lnkd.in/g6nZY4GT #marketingpodcast #brandingpodcast #branding #reputationmanagement #marketingroi #marketingmeasurement

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Great brand messaging is specific. It clearly communicates the value your products and services deliver. 💰 There are a few spots remaining for my 2 week course on Brand Messaging: https://lnkd.in/gyhaG2ff. I will teach you a proven, step-by-step process to develop brand messaging that sells. Sign-up today. It's gonna be awesome!

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One key to effective copy for e-mail marketing: Clarity. As much as we value identifying the problem, challenge or pain point (and we do), people don't respond to marketing e-mails unless it's very clear to them what you propose to do for them. If you have to make a choice between that clarity or trimming a little for the sake of word count, go for the clarity. #emailmarketing #businesscommunication #salescopy #contentmarketing

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Are you truly understanding your client's needs before offering a solution? Asking the right questions is key in providing the best possible outcome. Take the time to listen and dig deeper to truly understand what your client is looking for. https://hubs.la/Q02z4dm90 #IndustrialMarketing #ManufacturingMarketing #IndustrialSalesEngineer #B2BSales #LeadGeneration

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How to evaluate the values you put on your About Page and in your brand story. I discussed this with Rob Cairns on the SDM Show https://lnkd.in/gh6awfbf

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Good, consistent blogging takes a lot of time, resources, and money to produce articles that your prospects will want to read. Is it worth the effort? https://hubs.ly/Q02v6GTx0 #blogging #contentmarketing #startup

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Creating engaging blog content is both an art and a science. Whether you’re a seasoned writer or just starting out, these ten tips will help you craft blog posts that resonate with readers and keep them coming back for more. #DigitalMarketing #ContentMarketing

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Interested in #travel #social #BrandAdvocacy #leadership? I feature those on this site! https://buff.ly/2bKj2pr @Charlesfrize @Dynamicfrize #Ghana #FrizeMedia #DigitalMarketingServices #OnlineAdvertising #marketing #digitalmarketing #advertising #influencermarketing #socialmedia

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This article highlights research that speaks to the importance of having brand consistency, which I wholeheartedly agree with. While its main focus is on brand guidelines for consistent design and content, I’d take it a significant step forward. In services businesses brand consistency is also (and more importantly) about how your people deliver on the brand values and promise with your clients and with each other each and every day. What brand strategy and guidelines do you have in place that help to ensure your firm is doing that?

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Want to enhance your return on investment in marketing? Consider merging print and digital strategies for a wider reach and more significant impact. Want to learn more? Contact us at ONEpress, powered by the Nebraska Press Association to learn more. #MarketingTips #DigitalMarketing #PrintMedia

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This week I've been playing with the remote podcasting tool Zencastr. The recording process was straightforward and the AI audio editing tools made it easy to remove (or keep) the "ums," "ahs," and "you knows." It was also crazy simple to upload my own video background and adjust the video feed images on top. You could also create multiple video sizes (e.g. landscape + portrait) but they used additional credits to export. My biggest hesitation with Zencastr is that there is no way to save your edits and come back to it – at least I haven't found a way. What if your internet goes out while you're editing or your browser crashes? 👀 Even after you send it to post-production, there's not a way to go back in and make adjustments if requested by a guest or someone else on the approval chain. It's definitely a one-take tool. Are there other low-cost, easy-to-use podcast recording and editing tools I should try? I'm keen to give Zencastr another go now that I've worked out the first-timer kinks, but I'd hate to lose my work while editing. #podcasting #marketing #videopodcasting

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Listicles get a bad rap, but they’re actually a practical way of conveying information and getting your content to rank. Here’s why you should consider adding one to your blog. https://lnkd.in/gpvphyx5

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As an experienced event planner or marketing wizard, you know that event giveaways are key to leaving a memorable mark on attendees. Those branded freebies aren't just thank-you tokens - they're powerful tools for boosting brand visibility and customer loyalty. But let's get real for a moment - there's something about event giveaways that your team might be too shy to bring up: their effectiveness. Sure, everyone loves free stuff, but are your giveaways truly hitting the mark? Here’s the scoop your team might be hesitant to spill: The Quantity vs. Quality Conundrum The temptation to order a truckload of cheap, generic items is real. It seems budget-friendly, right? But beware - it can backfire. Low-quality giveaways can make your brand look, well, cheap and careless. Instead, think about investing in fewer, higher-quality items that reflect your brand's image and story. It’s better to have a smaller crowd leave with something memorable than a larger crowd leave with forgettable junk. Syncing Giveaways with Your Brand Story Every piece of merch you hand out is a chance to reinforce your brand story. But let’s be honest - many companies miss the boat here. They pick items that don’t relate to their brand or fail to convey a clear message. Take a moment to choose giveaways that resonate with your brand’s identity. For instance, if your brand is all about eco-friendliness, opt for reusable tote bags or bamboo utensil sets. The Longevity Factor The real value of a giveaway isn’t just in the initial excitement - it’s in its staying power. A well-chosen item can keep promoting your brand long after the event wraps up. Think quality apparel, drinkware, or tech accessories - things people will use again and again, keeping your brand top of mind. Steer clear of items destined for the trash bin, as they won’t offer much long-term value. Measuring ROI and Effectiveness One of the trickiest parts of event giveaways is measuring their effectiveness. Calculating the return on investment (ROI) can be tough, especially in terms of direct sales. But fear not - there are ways to gauge effectiveness. Track social media engagement, website traffic post-event, or conduct surveys to get attendee feedback. Use these insights to fine-tune your future giveaway strategies and maximize impact. Event giveaways are a potent weapon in your marketing arsenal, but their power lies in careful planning and thoughtful execution. By tackling these key points, you can ensure that your giveaways not only delight attendees but also advance your story. Remember, the aim isn’t just to hand out items - it’s to forge meaningful connections with your audience that last long after the event is over. #EventMarketing #BrandPromotion #MarketingStrategy #GiveawaySuccess #BrandStorytelling #BrandedMerch #BrandedMerchandise

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Creating content can be a great way to drive business and connect with customers. But are you just randomly sharing information and hoping it works, or do you have a clear strategy and plan in place? (Hint: the latter is a much more effective option!) #MarketingStrategy #ContentMarketing #DataAnalysis #KPIs https://ow.ly/F4ks50T5bBL

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