Jillian Swift

Want to enhance your return on investment in marketing? Consider merging print and digital strategies for a wider reach and more significant impact. Want to learn more? Contact us at ONEpress, powered by the Nebraska Press Association to learn more. #MarketingTips #DigitalMarketing #PrintMedia

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Ready to elevate your industrial content marketing game? My latest blog post breaks down how to map technical content to each stage of the industrial buyer's journey. Learn how to connect with your target audience at every step. https://buff.ly/46b6liT #industrialcontentmarketing #industrialmarketing #manufacturingmarketing #technicalwriting

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This month, my Foundry Management & Technology focuses on apologies. How they happen in business (or don't) can impact your brand. #branding #communications #marketingstrategy https://lnkd.in/gQP4J9Gb

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What is your trade show strategy? One of the best ways to get a successful tradeshow experience on your side is to plan ahead and drum up interest from prospects in meeting you/your team at your booth. Set up meetings in advance. Do this AHEAD of the trade show. No more “hope and pray” as a strategy…shows are too much time and work to not take seriously. Need help with this? I’m happy to talk. #fractionalcmo #tradeshowstrategy #marketingexecution #b2bmarketing

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🤔💭💡 Are there potential thought leaders in your company with knowledge customers would want to know — if only they would post about it on social media? Then tune into Gorilla 76's latest episode of Industrial Marketing Collective Live with special guest, Richard Ward, the marketing manager at AcroMat. Rich will join us tomorrow at 10 a.m. CT to share how he built a successful, organic, thought leadership-based strategy for his company on LinkedIn. He will share useful tips about building a content strategy and growing a team of SMEs within his company to expand its impact. We'll also discuss organic audience building, popular content topics, and how he keeps his team engaged and active on the platform. If you haven't registered for the webinar yet, I'll leave a link for you in the comments. #Industrialmarketingcollective #IMCL #Industrialmarketingcollectivelive #b2bmarketing #marketingtips #organicsocial

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Is your manufacturing content marketing truly connecting with your customers? Manufacturing buyers expect more than just specs—they want content that speaks to their challenges and solves their problems. That's why creating customer-centric content is no longer optional in manufacturing content marketing—it's essential. In my latest blog, I break down 5 key considerations for crafting content that resonates with your audience, generates high-quality leads, and drives results. Ready to elevate your industrial content creation strategy? Read the full blog here: https://buff.ly/4fxrR5a #ManufacturingContentMarketing #IndustrialContentCreation #CustomerCentricContent

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Industrial marketers: How do you tailor your technical content to resonate with buyers at different decision stages? Dive into my latest blog post for a step-by-step guide, and share your insights in the comments! https://buff.ly/46b6liT #industrialcontentmarketing #industrialmarketing #manufacturingmarketing #technicalwriting

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Don’t miss my webinar next week with Ben-Marvin Egel from Lippert on the state of the industry for #automotive suppliers and how emerging technology and greater collaboration is helping suppliers drive #supplychain efficiency in the midst of a major industry evolution. Kinaxis

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Trade shows are tough. 💰 The costs can feel mounting. 🥱 They are long days and physically demanding. 🕒 The prep takes time and energy from many people. ❓The results may seem uncertain. BUT here are 4 reasons why they make sense: 1. Showcasing Innovation Trade shows are our stage to spotlight the latest—like our Nespresso-compatible flavours and organic line. They allow us to demonstrate our commitment to quality and creativity while getting instant feedback to guide our next steps. 2. Building Connections It’s not just about products; it’s about people. Trade shows connect us with industry leaders, potential partners, and enthusiastic consumers. 3. Understanding Market Trends Engaging directly with attendees provides vital insights into evolving consumer preferences. This understanding is key as we adapt our strategies for new markets. 4. Strengthening Brand Presence Our presence at trade shows reinforces who we are. By showcasing our innovations, we position ourselves as industry leaders and build credibility. In short, trade shows drive our long-term success. They’re not just about immediate sales; they’re about creating lasting relationships and showcasing innovation. Sore feet and long days are worth it when we leave energized by new connections and enriched by what we learn—both about our products and the market. MARTIN RIVARD Mathieu Gadbois Adi Montas Sylvia Babins Zavida Coffee Roasters #plme #dubai #chfa #gic

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Before you plan your next trade show, listen to this spirited conversation I had with Jake Hall, The Manufacturing Millennial, on #contentmarketingenginered. There are ~30 strategic and tactical tips mentioned that you can put into action immediately. He and I also talk about marketing's opportunity to flip the script on how #manufacturingjobs are perceived, taking a page from #stem and #steam.

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Did you hear the BIG news?!? Inventor Process, Inc. selected by Major Tool Brand for new product search! Check out our blog for more details. Link in bio! #blog #tools #productsearch #inventor #inventorprocess #lasvegas #nextstep #newideas #market #action

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I am not for everyone! Today on the Promo UpFront #podcast, Bill Petrie and I discuss the ASI and PRINTING United Alliance merger, the Scouting America rebrand, and why we should not be chasing everyone as our customer. Watch or listen now (unless I am not for you)! #branding #marketing

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Do you know your marketing should be better, but don't know where to start? creo marketing founder Heather Gallien explains how we help businesses that don't have the time or resources for integrated marketing. Check it out: https://bit.ly/3UDvSx4

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Boost your trade show success! Dive into our latest article to discover how strategic booth designs and savvy lead tactics can elevate your brand and expand your business opportunities. Read more here: https://bit.ly/44pqsJd #TradeShowSuccess #BoothDesign #LeadGeneration #BusinessExpansion #TradeShowTips #EventMarketing #Networking #BrandExposure #BusinessGrowth #EventSuccess

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🎥 Manufacturers, have you considered using video content to drive product sales? Here are three essential types of product videos that can help you stand out: 1. Installation and Support Videos – Provide clear instructions and support to make it easy for customers to set up and use your product. 2. Product Overviews – Offer a comprehensive look at your product’s key features, showing its value in action. 3. Product Comparisons – Highlight the differences between your products and competitors to help customers make informed decisions. The right video strategy can enhance your customer experience and drive business growth. 📈 #Manufacturing #ProductMarketing #VideoContent #CustomerSupport #B2BMarketing #VideoStrategy #ManufacturingSuccess

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