Jill Blanchard

OK #chocolate lovers . . . what matters most for chocolate brands being purchased? Shelf position? Packaging design? Findability? Seductive cues like premiumness? Find out more in our latest unPacked white paper. #shopper #packdesign #packagingdesign #chocolatecategory #premiumchocolate #shopperinsights #planogram

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Multiple shifts are converging to reshape our food industry, and companies across sectors need to get ahead of the changes. Join us to hear exclusive polling data on nutrition, sustainability, diets and spending, plus interviews with industry experts. https://lnkd.in/eHsJisUY

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The tortilla and flatbread market might seem deflated due to inflation, but #Circana data reveals a different story. I had the opportunity to speak with Food Business News about what’s driving notable growth in tortilla sales, including consumer preference for healthier options and new innovations.   Read “Taking Flatbreads And Tortillas To The Next Level” to learn more: https://lnkd.in/gyc25pKC

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Are you ready for the 2025 consumer? Join NIQ on Dec. 10 for Consumer Outlook 2025 to explore how brands can succeed in 2025 (and beyond). Our experts will answer your most pressing questions and dive into the following topics: ✔️Geo-economics and the Consumer Response ✔️Reconciling Generational influence ✔️Leveraging Personal Values ✔️The Promise of Tech-abled Shopping Sign up today 👉 https://ow.ly/XXvK30sI7h7 #2025Outlook #ConsumerTrends #NIQandGfK #TheFullView

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Are you ready for the 2025 consumer? Join NIQ on Dec. 10 for Consumer Outlook 2025 to explore how brands can succeed in 2025 (and beyond). Our experts will answer your most pressing questions and dive into the following topics: ✔️Geo-economics and the Consumer Response ✔️Reconciling Generational influence ✔️Leveraging Personal Values ✔️The Promise of Tech-abled Shopping Sign up today 👉 https://ow.ly/Cllm30sIaUu #2025Outlook #ConsumerTrends #NIQandGfK #TheFullView

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/gqEKJByE

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Can't wait to hear more in the webinar - broader coverage = deeper insights!

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Mornings differ across generations, and each routine shapes a different consumption need. Circana’s Future of™ Morning can help you identify which age groups will drive in-home and away-from-home food and beverage consumption in the years to come. Learn more here: https://bit.ly/4eKJ1vs

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I've also been conducting B2B surveys for many years and am not surprised by the pain points real respondents have shared. Too often, clients push back when you tell them that they can't just keep adding questions and length becomes an issue. However, I have worked with some folks who appreciate the dilemma we face. One potential solution is to split samples for some questions (especially the long grids) with half the sample getting one half of the list and half getting the other. This tends to have less impact on the analysis than one would think. Also, avoiding a lot of personally identifying information should be a no brainer and often adds little value to the analysis.

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As consumers continue to tighten their spending belts, the CPG industry is witnessing a shift towards seeking more deals. Leading CPGs had aimed to boost brand building in Q1, but the focus will now likely shift to trade spending with retailers for new promotions. Understanding competitors' MAP policies, pricing tactics, and margins is crucial in the current consumer-centric market landscape. Stay informed and competitive. #CPG #CompetitiveIntelligence https://lnkd.in/geJfhSCq

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The latest Circana retail data is here! Consumers pulled back on discretionary purchases ahead of anticipated deals, shifting the timing of spending, but not boosting overall retail revenue at the kickoff of the holiday shopping season. See how September retail sales performance shook out and the holiday indicators that are taking shape.

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eXgvejur

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Circana's newest report reveals that Hispanic consumers are driving 16% of total U.S. CPG growth! With 20% of the U.S. population identifying as Hispanic and 71% of national growth between 2022 and 2023 attributed to this group, it’s clear that brands and retailers need to align with their preferences and values to capture future growth opportunities. Explore the significant impact of the Hispanic population on CPG growth: https://bit.ly/4hsdvEv

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