Jess Cervellon

Ever wonder how the top 1% of successful DTC brands fuel sustainable growth? Leading kitchenware brand Caraway leveraged smarter financing to: 1. Boost monthly advertising spend 3X 2. Grow quarterly Amazon revenue 70% 3. Increase customer purchase 70% YoY How did they do it? Parker. "Parker isn't just a credit card. It's effectively a financing vehicle." - Jordan Nathan, Founder & CEO of Caraway Want to learn more about smart financing for your e-commerce brand? Read the full case study: https://lnkd.in/erHfmp9b

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Align Wellness was seeing slow sales progress only signing 1 new clinic per year. After partnering with Silver Birch Growth they were signing new clinics at a rate of over 5 per year. Read our latest case study about how we created and executed a plan to overcome barriers to growth, with results like increasing the gross profit LTV to CAC ratio to greater than 15x. #saas #salesstratgy #marketingstrategy #growth #sales https://hubs.la/Q02Yf9NP0

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🏆 The companies winning at vacation rental marketing have a strategic CMO driving the narrative. 💡 Alex drops some 💎s on why having a Chief Marketing Officer is key for vacation rental brands. Too often, companies check the tactical boxes (SEO, PPC, email) without an overarching strategy. But the real magic happens when you have a CMO quarterbacking an integrated, proactive marketing approach that elevates the brand beyond just filling properties. ✨ As Alex puts it, "We're in the business of making memories." A great CMO helps craft and share that narrative year-round through thoughtful campaigns. 💭 Is your vacation rental marketing disjointed and reactive, or is it telling a cohesive story? The difference could be a strategic CMO at the helm. #VacationRentalMarketing #CMOInsights #BrandStrategy #VacationRentals Alex O. Husner🌎 Annie Holcombe

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Do you care about your growth and retention tech stack? Save some time on your calendar: August 14th, at 10 am CDT. We're joining Gorgias, Nosto, and Loop for a DTCx webinar: "4 Tools Used by the Largest DTC Brands for Retention." See what top DTC brands are doing to revolutionize their customer retention strategies! Learn best-in-class ways to: ✔ Streamline customer service for seamless experiences.  ✔ Personalize shopping to boost loyalty.  ✔ Leverage subscription models for recurring revenue.  ✔ Master return management to enhance satisfaction. A link to register is in the comments below.

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Following the lead of large brands for messaging can be misleading. Take HubSpot as an example. With phrases like “grow better,” “drive results,” or “easy to use,” paired with standard stock imagery, their messaging feels generic and cliched. But here’s the thing: they’re HubSpot. They’ve built such a strong reputation that their messaging could be anything, and people would still buy. Everyone knows what they do, so the specifics of their messaging aren’t as critical. Now, if your company is making $20M, $10M, or even less a year, and you’re fighting for space in a competitive market, your messaging does matter. Don’t look to category leaders for inspiration. Find what resonates with your audience and iterate to refine it.

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It’s baffling how some B2B companies approach customer service. Something didn't seem right with a piece of software that is fairly integral to our outbound efforts and demand generation. It integrates with a few other key pieces of software, but to spare a trip down a rabbit hole; it’s been broken for several weeks, and it’s only come to my attention because I became concerned about results from this channel. I log a ticket, and received a quick reply, “We have been experiencing some issues…” Yep, and for weeks! And this is a tech company; they could blast their affected customers with an email in seconds. Great retailers don’t make this mistake. They are proactive. Customer order or repair won't make it on time? An item was ordered that is no longer in stock or available? The customer gets a proactive text/email/call with an apology and an update. Basic, minimum expectations that build/maintain trust. But many fall short of that expectation... Anyone who has been in a shop and dealt first-hand with a customer that our service has negatively impacted; their wedding, a birthday gift, or a special event - it is an awful feeling. And at times it’s not even our fault, but that is hardly the point… B2B companies would benefit from having their leaders work in a store for a month. #retail #retailtraining #retailtech

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In the latest "Morning, Sam. Morning, Ralph." podcast, Ned Algeo founder of The Multipli Group tackles some myths about the #CFO. He points out that people often think CFOs just crunch numbers all day, but that's not the case. Surprisingly, only about 10-20% of his job actually involves finance. The bulk of his time – around 80% – is spent helping the restaurant group and its people become more profitable. Ned's advice? When you're pitching to a CFO, remember they've got a solid grasp of how the whole business runs, including the tech side of things. 🍿 Watch the full episode and find out "How to Close the Deal with the CFO." 📺 https://lnkd.in/e9JtDjUZ 🍌 #bananastand #restaurants #popcorngtm #podcast #finance

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Wanna hear something Juicy? 👀 Top 5 Marketing content coming in hot this Monday morning from some all-star teams 👏 🧃 Welcome to "The State of (Dis)Content" - The Content Studio 🧃 Marketing Villains & Rejecting Hustle Culture with Erica Schneider 🧃 5 RevOps Automation Pitfalls and How to Avoid Them - RevGenius 🧃 The ultimate list of customer engagement metrics to monitor - Sprout Social, Inc. 🧃 How to Improve Your Social Media Marketing [+7 Tips] - Sprinklr Stop Googling, Start Juicing 🧃 https://lnkd.in/gTW_U2Fm #contentmarketing #revops #customerengagement #socialmediamarketing

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Cash ≠ Crash. Tune in soon for expert advice from our live panel discussion on financing your DTC brand. Avoid cash flow pitfalls and keep your business thriving! 6PM EST 👇

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One perk of joining the Entrepreneur Bootcamp community? You can access personal advice from Derek at any time! 💻 Looking to receive actionable steps to improve your conversion rates on your landing page? Let Derek review it and offer you his professional opinion about it from an outside (marketers) perspective! ➡️ To get started, first join the Entrepreneur Bootcamp community at https://lnkd.in/ekYtHQaj. Then, share your landing page with him under the "Discuss & Debate" tab. #entrepreneurbootcamp #landingpage #entrepreneurtips #entrepreneurresources #marketingtips #digitalmarketingtips #marketinghelp #businessgrowthstrategy #buildyourbrand #digitalmarketingservices #digitalmarketing

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I asked 10 people for their favorite things of last year. Here are the top 5: • Customer service • Sales performance • Staff training • Community engagement • Operational efficiency Then I spent a week compiling answers to create the Best of 2023 Curation. Here’s the top pick: Effective mystery shopping can evaluate and improve customer service and sales performance in senior living communities. It helps identify areas needing attention and provides actionable insights. Visit https://lnkd.in/gqkk6AT4 for more information. Share or comment if you found this helpful. #SeniorLiving #CustomerService #MysteryShopping

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🛍️ Are you ready for Black Friday and Cyber Monday? 🛍️ As you gear up for BFCM, having a solid payment strategy is essential for maximizing your sales. Here are some actionable tips to ensure a seamless checkout experience for your customers: 📈Diverse Payment Options 📱Streamlined Mobile Experience …and many more! ✨ Read through the checklist and let us know what you’ve found to be the biggest game changer. 👇 💡 Remember: The payment experience can make or break your BFCM sales. Let’s make this holiday season the best one yet! #BFCM #Ecommerce #PaymentStrategy #Subscriptions

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When it comes to social media, few do it better than Sean Riley of DUDE Wipes. They grab your attention and set the brand apart in the category. He isn't afraid to say the quiet part out loud. And that's why they're kicking the competition's ass! Michelle Breyer Buff Greebe Brooke Wilson Mark Cuban Amy Kramer Mike Elhaj John McLaughlin Chris Shonk Michele Skelding Alan Blake Nir Leibovich Mehlam Bhiwandiwala Matt Davis John Handley Paul Janowitz Shari Wynne Ressler Dan Graham Richard Ressler Christine Mei Scott Jensen Doreen Lorenzo #socialmedia #digitalmarketing #viralmarketing #toiletpaper #personalcare #hygiene #personalhygiene #menshygiene #hygieneproducts

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Hot Take: You can do it both ways simultaneously with Concept. (Okay, maybe not both in the way that the quote was intended but stay with us...) Concept can consolidate your volumes and leverage our collective buying power to often deliver over 8% savings as time goes on—an ROI that helps you *make more*. Our teams can help customers processing 20-250 invoices per week reduce that amount to one weekly invoice per mode. At the same time our communication strategies can save customers an average of 2 hours per week depending on the scope of our partnership. These increases in efficiencies help you *spend less* time in the weeds and more time doing what is needed to help your business grow. Is the interpretation of the quote a stretch? Maybe. Is what Concept can do for you true? 100%

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A “build it and they will come” approach skips over work that’s essential for any startup. Distilling your brand strategy, sharpening your value prop, listening to your target customer on why they are hiring you, and then clarifying how you’ll communicate all of that back to your customer is foundational — not optional. Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes by First Round Capital

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"Of all the professional services industries Hinge studies, accounting firms are among the slowest growers." There are lots of potential reasons for that, but since I live in world of marketing, I'll stick to three ideas that tie-in with the Hinge article (linked below): 1. Always Align Marketing with Firm Goals: This article talks about the problem with planning by consensus. I agree... asking every partner to be involved in marketing planning is a sure-fire way to get bogged down. However, with a respected marketer in the lead position, planning can be done well if you always sync the marketing with your firm's goals. It’s not just about throwing money at ads; it’s about strategic alignment for intentional and profitable growth. 2. Strategic execution makes all the difference: This article talks about asking marketers to be good at everything in a way that the accounting and tax staff is not. Marketing is one word that means a lot of things. No one person can be good at them all. Instead, a mix of employees and specialized outsiders is the path to success. Many firms hire an early career person as their first marketing employee; making a marketing strategist the next best outsourced partner. 3. Monitor results - with intentional adjustments or terminations as needed: Marketing isn't something you can do for a while when everyone is excited, but drop when client demands get to be too much. Instead, it's important to decide what you'll do forever (thought leadership articles, social media, etc) and what you can pilot to see if it meets your pre-established metrics for success. Those metrics can be marketing metrics (like clicks or site visits) but should also include increases in the quality of new prospects as defined by your client-acceptance criteria. Adaptability is your best friend here. You can read Hinge's original take here: https://hubs.ly/Q02G5mMF0

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