Jeremy Kagan

Jeremy Kagan

New York, New York, United States
5K followers 500+ connections

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Licenses & Certifications

  • Google Adwords Certified

    Google

    Issued

Publications

  • Designing the Successful Corporate Accelerator

    Wiley

    "Designing the Successful Corporate Accelerator" gives a framework for corporate innovation, which can be applied to accelerators and beyond. In this book Miller and Kagan do a deep dive on corporate accelerators, providing a clear landscape, strategy rubric, tactical guidance and a (new) suggested model for building corporate accelerator programs that work. There will be quantitative data not available elsewhere, which can be used in internal business cases for corporate leaders. The book will…

    "Designing the Successful Corporate Accelerator" gives a framework for corporate innovation, which can be applied to accelerators and beyond. In this book Miller and Kagan do a deep dive on corporate accelerators, providing a clear landscape, strategy rubric, tactical guidance and a (new) suggested model for building corporate accelerator programs that work. There will be quantitative data not available elsewhere, which can be used in internal business cases for corporate leaders. The book will also include case studies and best practices from leading accelerator managers on what works, and what doesn’t work, to inform the creation of a successful program. Ultimately, innovation executives will be able to differentiate and choose the best features to give their corporate accelerator the greatest chance of success and positive impact.

    The book will explore topics such as:

    Characteristics and Features of Accelerators: The spectrum of home grown to outsourced
    Motivations for launching an accelerator
    Goals & KPIs to measure success
    Building the Accelerator team
    Follow through & go-to-market
    Portfolio management; Exits and Endings

    See publication
  • Digital Marketing: Strategy & Tactics

    Wessex Press

    Digital Marketing has become mainstream. No longer is “digital” the parsley on the marketing plate at a fancy dinner, an afterthought, or a cool extra to add some sizzle to a marketing plan. Digital is now the main course of the marketing meal – the connective strategy that pulls all the elements of an integrated marketing program together, ensuring that all messaging and communications strategies are effective at reaching the customer. Yet in many organizations, the digital marketing mix is…

    Digital Marketing has become mainstream. No longer is “digital” the parsley on the marketing plate at a fancy dinner, an afterthought, or a cool extra to add some sizzle to a marketing plan. Digital is now the main course of the marketing meal – the connective strategy that pulls all the elements of an integrated marketing program together, ensuring that all messaging and communications strategies are effective at reaching the customer. Yet in many organizations, the digital marketing mix is still handled arbitrarily, after the fact, or managed part time or by a junior member of the team who has some personal familiarity or a willingness to learn how to work in the digital medium.

    This book is designed to bring the educated layperson – the typical marketer or business professional familiar with the topic – to a point where digital strategies and methods become an essential element of their integrated marketing plan from the very beginning. With over 70% of consumers stating that they go online first before making any purchase, no marketer would launch a branding campaign, even using traditional media, without a website to drive traffic to, a coordinated search and social strategy for leveraging the campaign, and plans for digital touchpoints to engage prospects across all digital and mobile channels.

    Unlike other resources in the market, we approach each topic strategically then dive into elements of tactical execution across all the major digital channels: search, display, email, social, and mobile. Our approach focuses on defining “ultimate business goals” and desired results of a marketing strategy – and how to frame these objectives and measure them for success. Given the rapidly changing subject matter in this dynamic industry, we also provide an online resource to the sources in the book, with extensive examples, tools and resources.

    See publication

Patents

  • E-mail messaging system

    US 6,708,205

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