Jennifer Cole

The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

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“A Practical Playbook for Marketers. In Multicultural Mainstream, Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market.” Thank you Hispanic PR Blog for their thoughtful review of my new book and for recognizing the work! #multiculturalmainstream #hispanics #latinos #culturallyrelevant

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Turn data into decisions with BRIDGE's intuitive visual reporting platform. From real-time updates to on-demand sharing, get everything you need to drive results https://bit.ly/3NQDmZl #peoplebasedmarketing #firstpartydata #campaignreporting #adtransparency

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STAY ALERT WITH MDI ALERTS Our new MDI Direct media research and informed commentary service puts out a weekly Alert updating subscribers on new developments with our own, special, no nonsense, take on what they do and don't mean. Also included are many special reports with data we develop exclusively on subjects of great interest. You won't find anything like these elsewhere. So what are we talking about? The link, below, takes you to a section on our website that lists all of the recent MDI Alerts in chronological order. If you are really into media and its evolving impact as well as many media planning and buying issues, this list should whet your appetite. Take a look. https://lnkd.in/ezwk3WaF MDI Alerts mediadynamicsinc.com

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It's getting harder and harder to find any wins on the SEO front, as is shown in a recent blog from WordPress VIP. This makes understanding the audience yo have critical for BtoB media brands! Check out the piece at: https://lnkd.in/emesP-pW

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Did you know? Click-Through Rates (CTRs) play a pivotal role in driving engagement and conversions across digital platforms. With insights into maximizing CTRs, you'll unlock a world of opportunities for amplifying brand visibility and audience interaction. 🔍 💻 https://bit.ly/3yjzziB #Intouch #CTR #DigitalMarketing #Engagement #Conversions #BrandVisibility #AudienceInteraction #DigitalStrategy #EmailMarketing #CTRInsights #OnlinePresence

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The shift towards cookieless advertising has posed significant challenges for publishers since the internet began prioritizing privacy. Even major players attempted to adapt but soon recognized that such changes could harm rather than enhance their business and the industry as a whole. Data Refinery offers a balanced solution, prioritizing user privacy while facilitating optimal matchmaking between publishers and advertisers. If you’re interested in data-driven solutions, let’s chat!

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What should the marketing community do about problematic ad placements? If the fundamentals are missing or broken, then it's almost impossible to do anything more complicated on top of that. The most basic function of an ad agency, going back to letterpress days, has been tear sheets -- inform the brand decision-maker about the context in which their ad ran. When the web advertising business has trouble doing that, and an advertiser doesn't get a comprehensible report about what they're sponsoring, then it's first priority to fix. The agency has a responsibility to make it clear to the client where their ad is running, and the adtech scene has the responsibility to give them the tools to do it in a clear and practical way. And yes, the agency's responsibility to inform the client about what they're sponsoring is more important, not less, in situations where the client would prefer to pretend not to see what they're sponsoring.

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🔥 The lesson: Just as a consumer shouldn’t wait until a vendor has gone away to become more informed, so shouldn’t you wait until a data marketplace closes down to understand if the data you’re using is the best available.  🔥 Hot take from Henry O. at Stirista. So much truth in that statement. So many things to think about and questions to ask for data providers, and those who use data here: https://lnkd.in/e-CKsfTQ How does it feel to have your homework done for you? #compliantdata #accuratedata #dataavailability #dataduediligence #datamarketplaces And as always - LBDigital >> Third party data that doesn't suck 🥤

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Brand awareness, at it's core, makes plenty of sense. But, in the world of complex B2B, you really want potential customers thinking of you for the right thing at the right time: a whole other level. Dig into John Dawes explaining what memory links are, and how they are a much better way to pursue and track your brand's meaningful awareness --->

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NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

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How often do you leverage old-school approaches like direct buying, contextual advertising, and brand lift studies? See why legacy strategies like these are making a comeback as advertisers adapt to signal loss 👇 #DigitalAdvertising #Adtech

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Does your business struggle to access the right audiences when conducting market research, especially when your audiences are niche? Steps to Success: 5 Ways to Find Niche Audiences explores how to access the audiences you need with Cint. https://ow.ly/qMZA50Sin8J

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Programmatic advertising's rise, now dominating over 90% of U.S. digital transactions, is a testament to its transformative power. As we move forward, PDOOH is poised to redefine the out-of-home space, with dynamic data-driven strategies leading the charge. Embracing this evolution offers brands a unique opportunity to engage more effectively, especially as the demand for sustainability and personalization grows. #DOOH #Advertising #Media #ProgrammaticAdvertising

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It’s exciting to read in the The Wall Street Journal, the announcement that Interpublic Group (IPG) has acquired Intelligence Node a Mumbai-based retail analytics firm, in a deal valued at nearly $100 million. This strategic move will enhance our ability to provide real-time data on pricing, promotions, and product availability, empowering brands and retailers to better understand shopper trends and drive sales. By integrating Intelligence Node’s capabilities with our existing consumer data from Acxiom, we continue to strengthen our commerce offerings in the rapidly growing e-commerce and retail media sectors. #IPG #RetailAnalytics #Ecommerce #DataDriven #BusinessGrowth #Acquisition #MarketingInnovation https://lnkd.in/emzTXJkQ

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Deciding where to advertise can be daunting, even for large companies! The options are seemingly endless and the technology in the ad space continues to evolve and expand at a rapid rate. I've taken a special interest in Conservative Media advertising options and we have clients advertising on or considering advertising on all of the Conservative channels mentioned in my blog post here. If you're interested in reaching this audience, let's chat!

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