Jeff Lantz

Jeff Lantz

Tucson, Arizona, United States
12K followers 500+ connections

About

I'm the founder and CEO of Esquire Interactive LLC (www.esquireinteractive.com), which…

Services

Articles by Jeff

  • Protect Your Website Against Unwanted Hackers

    Protect Your Website Against Unwanted Hackers

    Wordfence – Plugin to Better Protect Your WordPress Website Against Hacking Not much is sure in life except death…

    2 Comments

Activity

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Experience

Education

  • Indiana University Maurer School of Law Graphic

    Indiana University Maurer School of Law

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    Activities and Societies: President - MBA/JD Association

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    Activities and Societies: Vice President, MBA Student Association

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    Activities and Societies: Alpha Kappa Psi Business Fraternity

Licenses & Certifications

  • Bar Admissions

    Arizona (All State Courts); U.S. District Court, District of Arizona

Publications

  • ABA Book - Internet Branding for Lawyers: Building the Client-Centered Website

    American Bar Association - Law Practice Management Section

    An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works well, and what aspects of the "traditional" website approach used by most firms should be avoided?

    Internet Branding for Lawyers: Building the Client-Centered Website provides step-by-step direction on…

    An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works well, and what aspects of the "traditional" website approach used by most firms should be avoided?

    Internet Branding for Lawyers: Building the Client-Centered Website provides step-by-step direction on how to develop a solid brand and website that will attract the clients your firm desires. You'll learn how to:

    Create a unique brand that identifies and addresses client needs.

    Differentiate from competitors so that your firm will be seen as the right firm by prospective clients for their legal needs.

    Develop a compelling Client-Centered Website with messages that resonate and lead to new clients.

    Create powerful attorney profiles and practice area pages that convey the information that prospective clients are seeking.

    The Client-Centered Website approach is fundamentally different from the "traditional" law firm website approach, which focuses on the firm instead of on how clients are served. You'll learn how to avoid the pitfalls of the "traditional" law firm website, as well as how to use successful branding and a Client-Centered Website as the cornerstone of your firm's marketing program.

    See publication
  • The Essential Attorney Handbook For Internet Marketing, Search Engine Optimization and Website Development Management

    Create Space

    How can attorneys reach new clients on the Internet? This book explains law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter.

    You’ll learn the key points about domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings…

    How can attorneys reach new clients on the Internet? This book explains law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter.

    You’ll learn the key points about domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that will resonate with clients and serve as a call to action.

    What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.

    See publication

Organizations

  • State Bar of Arizona

    Member

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