About
I'm the founder and CEO of Esquire Interactive LLC (www.esquireinteractive.com), which…
Services
Articles by Jeff
Activity
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I’m excited to share Poston Communications’ inaugural report on crisis management practices within the AmLaw100. This is just the beginning – we’re…
I’m excited to share Poston Communications’ inaugural report on crisis management practices within the AmLaw100. This is just the beginning – we’re…
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It only took 15 years of podcasting (I'm just grinding over here, folks), but I finally got a Rock & Roll Hall of Fame member to appear on my show -…
It only took 15 years of podcasting (I'm just grinding over here, folks), but I finally got a Rock & Roll Hall of Fame member to appear on my show -…
Liked by Jeff Lantz
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Jared Correia and Joyce Brafford are back with another exciting episode of the Non-Eventcast, proudly #sponsored by Rocket Matter. This week, they’re…
Jared Correia and Joyce Brafford are back with another exciting episode of the Non-Eventcast, proudly #sponsored by Rocket Matter. This week, they’re…
Liked by Jeff Lantz
Experience
Education
Licenses & Certifications
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Bar Admissions
Arizona (All State Courts); U.S. District Court, District of Arizona
Publications
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ABA Book - Internet Branding for Lawyers: Building the Client-Centered Website
American Bar Association - Law Practice Management Section
An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works well, and what aspects of the "traditional" website approach used by most firms should be avoided?
Internet Branding for Lawyers: Building the Client-Centered Website provides step-by-step direction on…An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works well, and what aspects of the "traditional" website approach used by most firms should be avoided?
Internet Branding for Lawyers: Building the Client-Centered Website provides step-by-step direction on how to develop a solid brand and website that will attract the clients your firm desires. You'll learn how to:
Create a unique brand that identifies and addresses client needs.
Differentiate from competitors so that your firm will be seen as the right firm by prospective clients for their legal needs.
Develop a compelling Client-Centered Website with messages that resonate and lead to new clients.
Create powerful attorney profiles and practice area pages that convey the information that prospective clients are seeking.
The Client-Centered Website approach is fundamentally different from the "traditional" law firm website approach, which focuses on the firm instead of on how clients are served. You'll learn how to avoid the pitfalls of the "traditional" law firm website, as well as how to use successful branding and a Client-Centered Website as the cornerstone of your firm's marketing program. -
The Essential Attorney Handbook For Internet Marketing, Search Engine Optimization and Website Development Management
Create Space
How can attorneys reach new clients on the Internet? This book explains law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter.
You’ll learn the key points about domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings…How can attorneys reach new clients on the Internet? This book explains law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter.
You’ll learn the key points about domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that will resonate with clients and serve as a call to action.
What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
Organizations
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State Bar of Arizona
Member
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Technology enabled me to go from a complex law practice that was burdensome and inhibiting to… …one that was simple, flexible, and deeply…
Technology enabled me to go from a complex law practice that was burdensome and inhibiting to… …one that was simple, flexible, and deeply…
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I'm talking about maybe my favorite subject = building efficiency in law firms! Alongside Sy Justin Sommer for LEAP Legal Software US - on December…
I'm talking about maybe my favorite subject = building efficiency in law firms! Alongside Sy Justin Sommer for LEAP Legal Software US - on December…
Liked by Jeff Lantz
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Yesterday, I resigned from the best law job I ever had. Husch Blackwell is a special firm filled with incredible people. When I gave notice, my…
Yesterday, I resigned from the best law job I ever had. Husch Blackwell is a special firm filled with incredible people. When I gave notice, my…
Liked by Jeff Lantz
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Really excited to give this presentation for #LMASW on Nov 13 at the Perkins Coie office! The presentation will discuss how to create systems for…
Really excited to give this presentation for #LMASW on Nov 13 at the Perkins Coie office! The presentation will discuss how to create systems for…
Shared by Jeff Lantz
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We all want to save time for the things that matter most. So, if mowing the lawn is draining your energy, you might be wondering: is it time to…
We all want to save time for the things that matter most. So, if mowing the lawn is draining your energy, you might be wondering: is it time to…
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☕ Coffee & Connect: Exploring Leadership Opportunities in LMA ☕ Are you passionate about legal marketing and eager to shape its future? Join LMA…
☕ Coffee & Connect: Exploring Leadership Opportunities in LMA ☕ Are you passionate about legal marketing and eager to shape its future? Join LMA…
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Looking forward to meeting everyone next week!
Looking forward to meeting everyone next week!
Shared by Jeff Lantz
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REMINDER: In just 4 days we will be hosting a live webinar with Idaho Copper management. Register via this link to join https://lnkd.in/g_Tsm7dg 5…
REMINDER: In just 4 days we will be hosting a live webinar with Idaho Copper management. Register via this link to join https://lnkd.in/g_Tsm7dg 5…
Liked by Jeff Lantz
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A bright spot from Tuesday’s election. So proud to be affiliated with Nick!
A bright spot from Tuesday’s election. So proud to be affiliated with Nick!
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I just had Kristin Riviello of CobbleStone Software on the Above the Law NonEventcast podcast - to talk about how artificial intelligence (you know…
I just had Kristin Riviello of CobbleStone Software on the Above the Law NonEventcast podcast - to talk about how artificial intelligence (you know…
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This past Sunday morning, the Segway Navimow team laced up their running shoes and took on a 5K, proudly representing Navimow to raise funds for the…
This past Sunday morning, the Segway Navimow team laced up their running shoes and took on a 5K, proudly representing Navimow to raise funds for the…
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This year's NALP Elevate show has come to a successful close, marking a proud moment for our diligent team showcasing Segway Navimow North America…
This year's NALP Elevate show has come to a successful close, marking a proud moment for our diligent team showcasing Segway Navimow North America…
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Join LMA Phoenix for Navigating the Internet Marketing Minefield: How to Avoid Ethical Violations. In today's digital age, law firm marketing…
Join LMA Phoenix for Navigating the Internet Marketing Minefield: How to Avoid Ethical Violations. In today's digital age, law firm marketing…
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