Jeff Bloomfield

Jeff Bloomfield

Mason, Ohio, United States
59K followers 500+ connections

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Articles by Jeff

  • Politics & Sales - My Recent Article in Forbes

    Politics & Sales - My Recent Article in Forbes

    Six months ago, any political pundit worth his salt predicted Donald Trump’s early demise. Meanwhile, Hillary Clinton…

    12 Comments
  • How Adopting From India Reinforced My "Why"

    How Adopting From India Reinforced My "Why"

    To my audience out there who might be used to articles and information on sales and marketing, I am taking a bit of a…

    12 Comments
  • Is Your Sales Brain Wired Correctly?

    Is Your Sales Brain Wired Correctly?

    I loved basketball from the time I could walk. I had a Nerf hoop on practically every door jam in our house.

    3 Comments
  • The Missing Link to the "Challenger" Sales Model

    The Missing Link to the "Challenger" Sales Model

    Over the past three years, "The Challenger Sale" has been one of the hottest business/sales books on the planet. The…

    4 Comments
  • The 3 Irrefutable Elements of Sales Growth

    The 3 Irrefutable Elements of Sales Growth

    by Jeff Bloomfield Follow @jeff_Bloomfield Over the past several decades, their have been a myriad of books written and…

  • 5 Reasons Why Sales Training Doesn't Work

    5 Reasons Why Sales Training Doesn't Work

    If you're in sales, you've likely sat through your fair share of mind numbing, want to shove pencils in your eyes sales…

    5 Comments
  • Stories Sell, But Why? One Word: Neuroscience

    Stories Sell, But Why? One Word: Neuroscience

    We've all heard the adage, "Facts tell but stories sell" haven't we? Storytelling for business people is nothing new…

    9 Comments

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Publications

  • NeuroSelling

    Axon Publishing

    Your business lives and dies by your customer conversations.

    But do customers remember you in a sea of sellers?

    In his latest book, NeuroSelling, B2B sales expert Jeff Bloomfield uses a unique blend of science and story to show you how to master those conversations. Drawing on the latest in biology, psychology, and physiology research, Bloomfield teaches you how to successfully engage your customer's "buying brain." His NeuroSelling® methodology has added millions of dollars in…

    Your business lives and dies by your customer conversations.

    But do customers remember you in a sea of sellers?

    In his latest book, NeuroSelling, B2B sales expert Jeff Bloomfield uses a unique blend of science and story to show you how to master those conversations. Drawing on the latest in biology, psychology, and physiology research, Bloomfield teaches you how to successfully engage your customer's "buying brain." His NeuroSelling® methodology has added millions of dollars in top-line revenue for industries as diverse as biotech, heavy manufacturing, engineering, pharmaceuticals, and banking/financial services.

    Throughout the book, Bloomfield shares insightful examples and real-life illustrations of professionals using NeuroSelling® to exceed their sales quotas and professional goals, from the sales rep who went from the bottom half of hundreds of salespeople to the company's rep of the year, as well as the dark-horse candidate who beat out three more experienced candidates to land the CEO position.

    If your organization:

    -offers discounts to seal the deal
    -has sales cycles far too long
    -lacks a clear sales strategy to grow revenue year over year

    ...then NeuroSelling presents a clear process to win at the most crucial step in the sales cycle: the point of first impact.

    Learn how to:

    -get past "rapport-building" and learn to build genuine trust
    -use their problem as the true cost anchor (instead of your product's price)
    -create overwhelming urgency, using their words and situation
    -quantify the scale of your customer's deeper problem
    -create an aligned vision with the customer
    -end the "hard close" and move from salesperson to trusted partner

    Join the thousands of salespeople experiencing phenomenal growth in their careers and organizations.

    NeuroSelling®: when neuroscience meets B2B sales success.

    See publication
  • Story Based Selling: Create, Connect, and Close

    Axon Publishing

    As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople-and all of us-to immediately connect to a customer's feelings of trust and…

    As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople-and all of us-to immediately connect to a customer's feelings of trust and liking. He thinks teaching sales professionals to close a deal by presenting their product, probing its mutual benefits, and overcoming the customer's objections and skepticism, is a waste of time. Instead, he urges them to tell a great story. Mr. Bloomfield calls upon the latest research in neuroscience to explain the process of communication. The truth is that during the salesperson's engagement with clients, people quickly base their decisions on how they feel, not the way they think, so trying to persuade someone by first imparting lifeless facts and figures is self-defeating. In fact, this information goes right to an area of the listener's brain (the left brain) that drives doubt and skepticism. To make a deal we need to connect with the parts of the customer's brain that inspire emotions of trust and empathy. By telling a story, we can immediately connect to these good gut feelings and drive away the client's fear of being sold. Mr. Bloomfield tells his own engaging stories while teaching step-by-step techniques of intentional storytelling-to create a fast connection with the listener, no matter who is buying or what a person wants to sell.

    See publication

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