Jed Morley

Stop launching products DTC just because it’s an “easy channel to turn on.” You should launch on the DTC channel because you’ve found a way to leverage it in a way that gives you an edge. I think this truth should be applied to all channel selection decisions. How does that channel serve your strategy? Have you identified how your brand can uniquely leverage that channel to give you and edge and win? If you can’t answer these questions then launching into DTC, or any other channel for that matter, is just a “spray and pray” strategy.

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Who needs a crystal ball when you've got reverse sourcing? Ditch the traditional product search tools and go straight to the source. Literally. Contact manufacturers and ask for every sample they've ever produced. It's like having a product treasure map in your hands! Once you've got the samples, you can make informed decisions and place bulk orders—all from a single point. Efficiency meets savvy spending. Want to save on time and improve your margins? Here's your game plan: → Reach out to manufacturers directly for a wider product perspective. → Evaluate samples in your niche to spot top sellers. → Negotiate bulk orders with favorable net terms. Remember, the best products aren't found, they're sourced smartly. Get into reverse sourcing and set your sales graph on an uphill climb!

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Identifying the Four Business Killers: Is Your Business at Risk? Are these business killers lurking in your company's shadows? 1. No one knows who you are. 2. Not enough leads. 3. Over-reliance on referrals for clients. 4. Lack of offerings for unqualified leads. If any of these sound familiar, it's time to take action. Book a courtesy consultancy session to strategize on overcoming these challenges. Let's ensure your business thrives in a competitive landscape. Don't let these killers hold you back. Let's tackle them head-on together. #BusinessStrategy #LeadGeneration #ReferralMarketing #QualifiedLeads #ConsultancySession

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Trust is such a key component to the DTC Space and Creator Economy... But you can't scale trust, you can only build it up. What we've recently realized is that client acquisition has to be laid on the foundation of referrals. You can definitely have a good cold outbound system and perhaps even a paid ads acquisition channel. But nothing is as great as a referral. The closing percentage is just unmatched. The trust factor that I'm talking about isn't on 'the results and ROI you get for your clients'. I'm mainly referring to what your best interests are for the people you meet. Example: We hosted an event for 250+ Brands(all leads for the agency) and 400+ Creators in August. Out of that event alone, I've made at least 100+ intros since. We've pitched 1 brand for our own agency. The reason for this is because we only felt like that 1 brand was a perfect fit. The counter argument would be that we're leaving a ton of money on the table by not asking for referral fees or keeping the lead to ourselves. But that's what breaks trust. What we should prioritize is the person/brand's best interest. Lots of doors/opportunities have opened because we've said: "Hey, it doesn't seem like it may be a great fit at the moment for us to collaborate... But I know exactly who can help" By providing value in their best interest, it adds so much trust that they know who to rely on when they have a referral lead or when when it makes more sense in the future to collaborate. I'm pretty sure this applies for all industries. But the point: Be a connector, and you will be connected.

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Status Tiers in Loyalty Programs: Proceed with Caution 🚨 Many industries don’t realize how small the percentage of customers that actually reach higher status tiers is. In most programs with tiers like bronze, silver, gold, and platinum: ✅Silver, gold, and platinum tiers make up less than 10% of members. ✅Platinum members are typically less than 0.5%! In retail, the numbers are often much higher (e.g., 15%-25% in the top tier), but this can lead to disappointment. When customers reach the top, they expect significant value—and if they don’t get it, they feel let down. For omnichannel retailers, implementing status tiers should be done carefully. Only proceed if you can deliver real value at every level. Learn more about using status tiers in our Masterclass webinar: [https://lnkd.in/gsXSVH6z] Possible improvements: The Power of Pareto in Loyalty Programs: Is It Right for You? Status tiers work best when a company has a Pareto dynamic in customer spend—where a small percentage of customers account for a large share of revenue (the 80-20 rule). While it’s rarely exactly 80-20, the trend is clear. For example: 👉One client saw the top 5% of customers drive 45% of total spend. 👉Another extreme case had 5% of customers contributing 75% of revenue. If your customer base follows a similar pattern, status tiers could be a good fit. However, if your customer spending is more evenly distributed, like in telecoms, utilities, or insurance, status tiers might not deliver value. Open Loyalty

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How I Help DTC Brands Add $250K–$1M in Revenue Using Custom Quiz Campaigns... If your brand is generating over $100K a month, you’ve likely found a winning formula with your customer base. But here’s the thing: there’s still untapped potential. By building custom quiz marketing campaigns, I’ve helped brands take their top-performing customer segments and add an additional $250K to $1M in revenue. These quizzes not only engage customers but also drive higher conversions by delivering personalized recommendations at scale. Here’s how we do it: 1️⃣ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀 – We dive deep into your data to pinpoint the most profitable and engaged customer groups. 2️⃣ 𝗕𝘂𝗶𝗹𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱, 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗾𝘂𝗶𝘇𝘇𝗲𝘀 – We create custom quizzes that are specifically designed for your best customers, making the experience highly relevant and engaging. 3️⃣ 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 – Based on quiz responses, we offer product recommendations that speak directly to each customer’s needs—leading to higher conversion rates. These strategies consistently boost revenue for brands that are already performing well by unlocking new opportunities within their best customer segments. Is your brand ready to unlock an additional $250K–$1M in revenue? Let’s talk about how quiz campaigns can help you scale.

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"What’s our maximum downside?" As a fractional CFO for DTC brands, this is the question I ask brand founders all the time. Because, at the end of the day, managing risk comes down to controlling our maximum downside. How do you determine your maximum downside? Here’s a practical way to look at it: Imagine you’re considering hiring a marketing person at $8K/month. You’re not certain they’ll be the right fit, but you’re willing to give it a shot. So, you set performance metrics for them to hit within 60 days. If they don’t meet these metrics, you let them go. In this case, your maximum downside is $16K—two months’ salary. That’s it. Oftentimes to calculate the max downside, people will take the $8K monthly salary and multiply it by 12 (months), giving them $96K of annual salary. But that's not the case IF you set guardrails and expectations for how you want that position to move the needle in your business. If that position does not meet expectations within the timeframe that you set for them, you cut them loose and your max downside was only a couple of months' worth of salary. -- Hi, I'm Jon Blair founder of the DTC Finance and Accounting firm Free to Grow CFO. Want more tips on growing a profit-focused DTC brand? Give me a follow. Want to learn more about how Free to Grow's Accountants and CFO's can help you increase profit and cash flow as you scale? Shoot me a DM. Until next time, scale on! 

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Today we launch Blackjet Autopilot 🚀 ROI guaranteed lead generation with $0 ad spend (yes, you read that right). Here's the thing... Blackjet Autopilot was created to solve OUR lead gen problem first. It was created to solve lead generation for my agency Blackjet Social. I wanted a lead gen solution on autopilot. So, we went about solving this problem - for my business first. Putting our hard earned money into trialing technologies, building systems, testing, trialing and failing. Now, my business generates leads and appointments on autopilot. It happens while I work, connect with my loved ones and do other things. It's the dream outcome for me as a CEO - a compounding asset that works harder than I do. This is not just any lead gen system, it comes with a guaranteed ROI for qualifying businesses and the promise of no ad spend. Something, I bet, you've never heard a marketing agency say they'll deliver on before. Well, guess what, it works and I'd love to share how we do it. ⬇️ Check it out ⬇️ www.blackjetautopilot.com #BlackjetAutopilot #BlackjetSocial #Blackjet #LeadGeneration #LeadNurturing #BrandBuilding #NZ #MarketingAgency #AIMarketing #AILeadGen

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Yes, Peter Caputa is right that many marketing agencies are getting relegated to tactical execution and that clients are being treated like outsourced labor vs. strategic advisors. This is especially happening with #ABM firms. But, I don't blame the clients! Many ABM firms are nothing more than managed services providers for tech platforms like Terminus, 6sense and Demandbase. These companies may help clients further define their ICP but they are retrofitting ABM on top of existing content, processes, messaging, and account experiences. They are not changing how teams GTM. They're not even assessing the state of the GTM to see where changes need to be made to align with the new ICP and get those accounts to revenue. This is why agencies are being treated as outsourced labor and why clients continue to see pipelines increase but not revenue! In the video below, we discuss the ABM agency landscape: https://lnkd.in/emdrkTwD

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Ever felt like your website is stuck in the past? Elite Plumbing in Pasadena, MD did. They needed a modern, sleek website that not only looked good but also functioned seamlessly to attract and retain customers. That's where Rival Digital stepped in, and the transformation was remarkable. At Rival, we’ve revamped numerous websites, breathing new life into companies' digital presence. This isn't just about aesthetics—it's about functionality, user experience, and ultimately, business growth. Take a look at Elite Plumbing. Their old site was outdated, hard to navigate, and didn't represent the quality of their services. Rival Digital gave it a complete makeover. The new design is clean, intuitive, and mobile-friendly. Customers can easily find what they need, whether it's booking a service or checking out their latest projects. Why does this matter? In today’s digital age, your website is often the first interaction a potential customer has with your business. It needs to make a strong impression. A well-designed website can significantly impact how your audience perceives your brand. It builds trust and encourages visitors to stay longer, explore more, and ultimately convert into paying customers. I'm the Founder & CEO of three digital marketing agencies, and I've seen firsthand how a fresh, modern website can transform a business. For instance, when we pivoted to focus 100% on digital marketing in late 2017, we realized the impact of a strong online presence. We’d been juggling custom software development, web design, and digital marketing, but it was clear that digital marketing held the most potential for growth. By focusing on creating high-quality, user-friendly websites, we helped numerous clients enhance their online visibility, improve customer engagement, and boost sales. This approach has proven successful across various industries. We once worked with a client who was eager to revamp their online presence. They wanted a sleek website, engaging content, and a robust digital marketing strategy. Our team delivered, and the client saw a significant increase in traffic and customer inquiries almost immediately. The transformation of Elite Plumbing's website by Rival Digital is a perfect example of how a website redesign can bring a business into the modern age and position it for success. A website isn't just a digital business card; it's a powerful tool for growth. Investing in a well-designed website is crucial for any business looking to thrive in today's competitive market. So, what about you? Is your website due for a makeover? Share your experiences or thoughts on how a website redesign has impacted your business in the comments below!

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If you’re like 99% of studio owners… You’re pricing is probably wrong. And it’s probably costing you $100k+/year. Almost every industry in the world  Relies on pricing consultants  (Except boutique fitness) This is where enormous problems start. Because your pricing is not based on data. And it’s not based on your individual situation. It’s arbitrary. Most studio owners price in a variety of ways…   → They guess their competitors pricing.  → They use other studios pricing modelS they like.  → They price what they “think” their clients will pay. All these numbers will vary wildly. So here’s some things to consider. PRICING AUDIT: → Have a boutique fitness consultant review your pricing.  → Most studios are underpricing their services. → Which leads to lost revenue. TIERED PRICING: → Introduce pricing tiers.  → That cater to different customer segments. → Offering premium services at higher prices.  → For those who want exclusivity. ANALYZE COMEPTITOR PRICING: → Benchmark against your competitors.  → But avoid the race to the bottom.  → Your pricing should reflect the value of your services. DYNAMIC PRICING BASED ON DEMAND: → Use dynamic pricing models  → For peak hours or exclusive classes → Similar to airline or hotel pricing strategies. TEST PRICING STRUCTURES: → A/B test new pricing packages or bundles  → To see what works best in your local market. I can’t emphasize the importance of pricing enough. Because better pricing = a better business. #boutiquefitness #fitness #fitnessindustry #fitnesstrends #innovation #economics

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Ever filmed a property tour and had background noise ruin the footage? Here's how to fix that using CapCut's isolate voice feature. Open the app, import your video, and select it in the timeline. Tap "isolate voice" and choose "keep voice." Preview the result, and if it sounds good, hit export. Let me know if this helped, and subscribe for more tips!

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One of the biggest hurdles smaller e-commerce and DTC brands face when trying to scale? Their mindset around content and ads. Here are some considerations you need to make ESPECIALLY if you have a small ad spend budget: ✅ What does your customer's journey *really* look like? ✅ How are you continuing to nurture customers along the journey outside of ads? (this matters — a lot!) ✅ Are your content and ads aligned? Is your message consistent across channels to reinforce your brand’s value at every touchpoint? ✅ Are you investing in organic content to complement your paid efforts? Small ad budgets can go further if your organic content builds trust and engagement. Scaling with ads isn't just always about spending more—it's about being specific and intentional. 🎯 #MetaAds #GoogleAds #CPG #Ecommerce #FacebookAds #InstagramAds #TikTokAds #DTC

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conversion tip - > Curated video testimonials. They need to create emotion in your viewer. Folks are relying on them now much more than ever. Let me know if you'd like our client doc on how we do them?

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▶ Easy copywriting trick... Helping your audience understand if your offer is right for them can increase conversions, and I love the verbiage Monica Badiu shared in this clip. Hear our full conversation, "6 Ethical Ways To Get Your Audience To Buy Now” (link in comments), and let me know what you think. 😀

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Are you an 8-figure DTC brand founder who still has a tax accountant running the company books? If so, why are the books closed so slowly and why does it feel like the numbers are always off? There are two main reasons from my perspective. 1. They don't understand eCommerce. 2. They are tax accounting experts, not eCommerce consumer brand financial accounting experts So why do these two factors keep producing untimely, seemingly inaccurate books each month? 1. They don't understand eCommerce - By virtue of not being an eComm accounting expert, they're inefficient at eComm-specific month-end close activities like reconciling Shopify and Amazon Seller Central accounts. This inefficiency can make it hard to close the books in a timely manner. Additionally, not understanding how to record and reconcile eComm-specific transactions, they often make mistakes and your financials turn out inaccurate. 2. They are tax accountants - Every year CPAs get busy with taxes around filing deadlines. During these period closing your books gets pushed to the back burner, meaning you have to wait weeks to understand your brand's performance, and essentially rendering your financials useless. Additionally, as tax accounting experts, your CPA will probably prepare your books in accordance with tax accounting best practices, not financial accounting best practices for an Ecom consumer goods brand. This means issues with COGS, margin, and inventory accounting accuracy. The result? You're making management decisions off financials optimized for tax treatment, not management analysis. The solution? Consider an eCommerce focused outsourced finance and bookkeeping firm like Free to Grow CFO. We only work with growing eCommerce brands, so we are experts at preparing accurate financials that are useful for management decision-making. Wait - it gets even better? We close all our clients' books by the 15th of the month, EVERY MONTH, no matter what tax filing deadlines are happening at the same time.

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"The very best Performance Marketing can do is defend your current market share, or maybe get an extra half-point (unless all your competitors suck). Brand Marketing is about stealing four, six, eight points of market share, while doubling, tripling profits, AND winning customer love." It's time to realize that you don't need a "growth marketer" (the latest term for performance marketing) - you need a marketer.

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We generated over $5M in revenue for CLEARSTEM in just 12 months But it didn’t happen until we fixed these 3 things. 1️. Testing Multiple Lead Capture Forms Lead capture is key to growing your email list. Their old forms were not doing much. What did we change? We used banner forms, exit-intent popups, and a "Spin to Win" tool. Result? Email list went from 20,000 to 80,000+. More subscribers –> More selling opportunity 2️. Consistent Email Campaigns We kicked off with one email per week. Catchy subject lines? Check. Personalized messaging? Absolutely. Within days, the money started rolling in. Naturally, they wanted more. So, they asked us to bump it up to two emails per week. Then, three emails per week. Every time we leveled up, so did their engagement and sales. 3️. Leveraging Scarcity with Smart Alerts It’s all about the right tools and knowing customer psychology. People want what they can’t have. Especially when it’s out of stock. So, we set up back-in-stock alerts to create that urgency. Customers jumped the second products were available again. But it wasn’t just about the inventory. It was about knowing when and how to pull them back in. These strategies didn’t just boost sales—they changed the game for CLEARSTEM. Do you need help with your email campaigns? Let’s chat. At Mongoose Media, we love innovating, testing, and delivering BIG results for our clients.

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Our favorite tools are so polished and stable. What if a marketing agency felt like that? UX—or the client experience—is as important as functionality. Listen to the full episode here: https://lnkd.in/gpXA737F

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