Jeanette Arnholt

The IABC Global Standard is one of my go-to frameworks for #communication planning. The six core principles encompass the strategic contributions that communication professionals make to their organizations and their clients. I summarized key points here, but the full version is a great read for those starting out or mid-career pros looking for a refresher: https://lnkd.in/ePABq7-p #communications #globalstandard

23

2 Comments

Excited to announce my latest thought leadership article published on Forbes Communication Council, “How Marketers Can Stand Out in a World of Constant Screen Time.” In this piece, I explore effective strategies for marketers to capture attention and make a meaningful impact amidst today’s digital saturation. From leveraging experiential marketing strategies to embracing authentic storytelling, I dive into what it takes to truly stand out in our constantly connected world, and humanise the experience. I’d love to hear your thoughts and discuss innovative marketing strategies! Forbes Communications Council 360 ONE #customerexperience #brandbuilding #marketing

17

3 Comments

You think navigating the tech in a new car is tough? Try managing a marketing tech stack in 2024 and beyond. Today's CMO isn't just juggling balls; they're conducting an entire orchestra of composable tech while simultaneously writing the score. It's a role that has now pulled on different and wider skills - administrative precision and creative acumen. I think a good name for it is Creative Innovation. As CMO of X-Caliber , a rapidly growing, mission-driven top CRE lender, we're embracing this evolution.   I recently had the chance to sit down with CMO Alliance and we chatted openly about some of the greatest obstacles CMOS currently face. Here are three of the greatest challenges (and opportunities) today. →Tech Overload 91% of CMOs report an increase in their martech stack over the past 3 years. →Data Mastery 76% of CMOs say they're responsible for data analytics, up from 32% a decade ago. →AI Integration 83% of CMOs believe AI will significantly impact marketing strategies, yet only 17% feel fully prepared to implement it. These challenges are opportunities in disguise. Because by mastering them, we're not just supporting our companies - we're driving them forward. With over 20 years of marketing expertise, I've seen the landscape shift dramatically. But one thing remains constant: the power of connecting with customers authentically. CMOS and marketers. Do you agree? Let's discuss in the comments! Check out the complete podcast called CMO Convo here. Proud to represent X-Caliber . https://lnkd.in/erPWaCKb 💡Follow me here for all things marketing and positivity. #MarketingEvolution #CMOChallenges #TechAndCreativity

10

Be seen by your target audience and make your advertising budget work in your favor. Contact AOS for more info on how we can help you create, optimize, and maintain your geofencing campaign! #geofencing #digitalmarketing #ArtOfStrategyConsulting

5

In a previous article, I discussed the importance of evolving social media strategies beyond merely relying on a company page. To maximize impact, businesses should tap into the influence of their employees to strengthen their overall communication strategy. Employee advocacy has become a vital component of successful social media strategies. Similarly, executive social media presence plays a crucial role in reaching audiences and conveying a company's values, expertise, and performance. Still, social media and executive comms managers may still get some pushback from their executive team. Some helpful links below on the topic by Sprout Social, Inc. to navigate these tough conversations. #SocialMediaStrategy #ExecutiveSocialMediaStrategy #SocialMedia

8

This cartoon reflects the sentiments of many CMOs and marketing VPs. It emphasizes the necessity of having a marketing data scientist to verify and categorize priority customers and behaviors. Prioritizing this step is crucial for effectively impacting lead generation. It ensures that data informs marketing and communication strategies, as well as budget allocations. No more stories No more reminiscing about the past. No more relying on a list of ten verticals to generate business with a limited budget. No more randomly trying different things and hoping for the best. It's all about data and facts! No more let's throw darts and see what we hit! Data and facts all the way! #databacked #marketing #PR

8

Whilst the next weeks will see the outcome of crucial (French, UK) elections and certainly impact a number of macro drivers yet to be assessed, the preparation of the H1 earnings seasons will also be built upon the other operational trends observed so far. Our new earnings Pulse publication is now available for download on our website, including a focus on supply chains. #Fairvue #StrategicIR #Advisory #Earnings

14

Don’t miss the latest insights in multicultural media habits – featured in our webinar “IT’S TIME: Media and Representation in the World of the Multicultural Majority”.  Watch the full webinar on-demand at https://lnkd.in/exggHAPq #multiculturalmajority #hispanicmarketing 

3

You don't need a trained eye to see signs of success in this consumer-focused bank's recent results. ➤ SoFi has just released an outstanding third quarter report, with it being "one of their strongest quarter" according to CEO Anthony Noto 🌟 ➤ The number of people with a SoFi account rose 35% year over year to 9.37 million. Member growth is key to SoFi's strategy to become the largest neobank in the world! ✅ And SoFi excellently positions themselves for incredibly low customer acquisition costs of under $300 per customer to fuel their strong performance! By introducing a blend of: 1) Memorable brand strategies 2) Accurate refferal programs 3) Flywheel growth strategy (cross selling + loss leader) ➤ SoFi massively reduces their CAC below industry average, and manage to keep their business growing even as traditional banks stand still! Learn more here 👇 :

10

4 Comments

Since joining the B2B tech/Fintech world, I’ve loved the depth of data and technology at our fingertips to drive customer behaviors. Those of us who can effectively layer on emotional connection and tap into the human aspects of the businesses we engage are the ones who truly are finding ways to differentiate our messages and demonstrate relevance. That’s what humanizing B2B can do for us. I enjoyed talking g about this and more in the CMSWire CMO Circle podcast. Thanks for having me, Michelle! #B2BMarketing #marketing #fintech #marqeta

44

4 Comments

Successful marketing requires more than the ability to get your message out quickly. It's the nuanced, often unexpected marketing skills that transform campaigns from being just another voice among the static to an impactful and memorable touchpoint for your audience.   It takes 👇 ● Understanding data: We've heard it before, and it will remain true. Marketers who have a deep understanding of potential customers' behaviors and the success rates of their offerings can set themselves up for long-term success. ● Empathy mapping: Customers care about various topics and product touchpoints that can influence purchasing decisions. Learn your customers' personas, how they can change through a product's lifecycle, and how you can address what matters to them. ● Comfort with new technologies: Remember to continuously evolve alongside the technologies that resonate with different customer segments, especially new generations of consumers.

32

5 Comments

TODAY at 2 P.M. CDT: Learn how to use storytelling to help your PR efforts inform, captivate, persuade, build support and be remembered. Join this PRSA Learning Webinar to learn more about the science of storytelling.

2

Check out the latest @pdxmindshare mention on @BizJournalTrust: 12 transformative business roles AI will play in the next five years https://ow.ly/k6ee50SrNPl #AI #businesstips #businessadvice #generativeAI

3

Looking to enhance your understanding of insider trading? Check out the most recent Corporate Director Podcast for expert analysis and practical tips to navigate this complex topic.

24

3 Comments

🚀 Craft a Winning Digital Marketing Strategy! 🚀 Learn to segment your audience and develop detailed buyer personas. 🎯 Tailor your messaging for increased relevance and engagement. 💬📈 #DigitalMarketing #Strategy #AudienceEngagement

16

2 Comments