Jay Freshwater

Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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MLB Baseball World Series Insights: Dodgers Drive the Buzz ⚡ With Teads Media Barometer, you can access global insights into content consumption across 3,000+ premium publishers right at your fingertips in Teads Ad Manager. What's trending with the MLB World Series? 🏆 • Dodgers’ dominance: Outpacing the Yankees with peak searches of 100 vs. 89 as of October 26. • Postseason buzz: Momentum driven by fan-centric stories and standout players, not just game stats. • Freddie Freeman’s walk-off grand slam: Sparked a recent spike in engagement. • Shohei Ohtani: Sustained interest, even without playing in the World Series, driven by base-stealing highlights. • Audience insights: Female fans favor team narratives, while male fans engage with granular stats like "home runs." Discover and explore more 2024 sports insights >> https://hubs.li/Q02PWsFs0 #TeadsMediaBarometer #MLBWorldSeries #AudienceInsights #MLB #Baseball #WorldSeries #Dodgers #Yankees

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Get ahead of the game with AI – because if a soccer ball can detect handball, what's next, predicting your next snack? 🍿⚽ Catch Up on all this weeks sports industry news, here 🚁 hypegva.com/uero24-tech Dive into this week's sports tech revelations! #SportsTech #AI #Innovation #SportsNews

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🎯 "Data is evolving for leagues, brands and fans, and Genius Sports is in the middle of the action" At ADWEEK's Sports Marketing Summit earlier this month, Manny Puentes explained how Genius Sports is pushing the conversation on data personalisation forward with FanHub ID, the first unified fan identification solution for advertisers, sports content owners. Read the full write up by Jason Notte #sportsadvertising #sportsmarketing

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One of the biggest mistakes I see #SportsTech companies make is outsourcing or automating critical processes like customer support and marketing. While automation may look good on paper, it often leads to a disconnect with your customers and can hurt your brand’s authenticity. People crave genuine interaction, and when you automate too much, you risk making your brand feel cold and impersonal. Yes, automation can scale your operations, but it should never come at the cost of losing touch with the people who matter most—your customers. Balance is key. Use tech to enhance human interaction, not replace it.

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In 2023, the NFL drew an average of 17.9 million viewers per game. This offers a massive opportunity – and audience – for marketers this football season. With Alliant, brands and agencies can leverage accurate audience targeting by tapping into unique insights on purchase behaviors and TV viewership. Connect with dedicated football fans and kick off your marketing campaign with Alliant's taxonomy of 2,600+ audiences today: https://hubs.ly/Q02NNVrs0 🏆 #AlliantAudiences #DataDrivenMarketing #SportsMarketing #NFLKickoff

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I am always excited to see how technology is shaping the way we experience and engage with sports. Tech is making sports more accessible and providing valuable data and opportunities for athletes, sports entities, sponsors, and fans alike. #SportsTech #Innovation #Sports #technology

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It's a two for one this week at Peak Years. First, some thoughts on how AI could, and should, impact our salary negotiations. Employers have too much leverage, AI has the potential to level the playing field. And also a few words on the NFL's recent Netflix deal. Will we look back at these times as the NFL's zenith, or is this further validation for the league's inexorable dominance? Check it out. #peakyears #AIandyourcareer #salarynegotiations #nflandnetflix https://lnkd.in/eHbHvfSJ

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Persado's Motivation AI technology is helping professional sports marketers to generate personalized and data-driven marketing content at scale–resources they need to connect with fans on a deeper, more meaningful level. The AI engine leverages extensive retail experience to generate customized email marketing campaigns. Each message is tailored to incorporate the recipient’s specific interests, and to appeal to their motivations. Persado’s AI continuously learns and optimizes based on fan interactions enabling rights owners using the platform to gain a deep understanding of the messaging, emotional drivers, and offers that are most effective with different segments of the fan base–and to make constant refinements to their marketing strategies, which over time, leads to ever-improving results. The tech has aided several MLB clubs in driving increased engagement and ticket sales this season (think: single game, suite, season, and various other packages). The four teams using the platform have experienced conversion increases in their web (+3.5%), SMS (+7.5%), and email marketing (+15%) efforts. Shripal Shah dives into the platform in his latest #AIPlaybook column for JohnWallStreet. cc: Ryan Dastrup, PhD Randall Friedman Jacie Brandes #AI #generativeAI #tech #marketing #data #personalization https://lnkd.in/es3Fs3sv

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Hot off the presses: DISQO's latest report on sports advertising. The report provides in-depth analysis on sports viewers: who they are, how they watch, and what they expect from advertisers. We even get into how consumers feel about changing viewing sources (tl;dr: they don't like it), which is particularly relevant given yesterday's NBA announcement.

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Here is a thought exercise: What if Warner is right about the NBA? Warner is getting dragged through the mud right now for letting NBA rights slip out of their fingertips. But what if they’re right? What if it’s not worth the $2.5B that NBC is forking over? If you think about it, the bear case becomes clearer. For starters, the NBA has a long season, and more and more of their young fans are watching highlights on YouTube and TikTok over regular season games. That makes monetizing those games on TV harder as fans can just keep up with the games elsewhere. Further, there is more allegiance to players over teams at this point. So it’s not like all 30 teams are must watch TV - instead, it’s more like 10-15 players. Plus, the NBAs stars are aging up and out in the next few years - LeBron, KD, Curry, etc. The new crop is strong, but not to the levels of these players. Just look at NBA playoff ratings - without these players in the mix, playoff ratings are down 11% YoY through the 2nd round. A year ago, LeBron, KD and Curry were all in the mix in the 2nd round, and LeBron made it to the conference finals. Finally, look at the NBA ownership trends. Mark Cuban just sold his stake in the Mavs, along with MJ. When smart people and owners start signaling they think the valuations have peaked, pay attention. I’m not saying Warner is making the right move to not retain the rights - but it’s possible they are right that the NBA rights are being overvalued. Time will tell who is right. (Post inspired by Joe Pompliano great podcast this weekend with Alex Sherman. Check it out!)

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Expanding your sportsbook into a new market? Make sure to maximise your chances of success and start on the right foot. Kalen Bushe explains how sports betting advertisers can use TrafficGuard’s features to combat common traffic issues and drive performance. Read more here: https://lnkd.in/gMtVSSG9

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One of the most powerful ways teams leverage technology is by automating personalized fan journeys. The idea is simple: every fan has different preferences and behaviors, so why engage them all the same way? https://ow.ly/le4R50TWZff Amperity #marketing #martech #technology

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Diversity of thought and experiences in talent within an organization often leads to innovation. Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing joined the #TicketManager All Access Interview Series and discussed this topic in the video below. #SportsBusiness x #SportsTech

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Access loyal & engaged sports fans in the iHeartsports network across podcasts and radio! 🏀 ⚽ ⚾ 🏈 . . #audioadvertising #podcastadvertising #radioadvertising #marketingintel #advertisingintel #brandmarketing #branding #sportsmarketing #sportsadvertising

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Strauss is hitting a home run with their MLB playoff helmet logos, reaping sky-high ROI according to Sportico. The article references Hive's sponsorships intelligence, that is powered by industry leading AI technology. The buzz around these sponsorship assets is not just on the field but in the sports marketing world too. If you want to discover how Hive's real-time AI technology can elevate your marketing strategies, drop us a message! 🚀 #MLB #sponsorships #ROI #helmetlogos #marketing #sportsbusiness #sportsbiz #sportsmarketing #sportssponsorships #sponsorships #brandedcontent #ai #mensio #hive

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