Jason Berkowitz

Traffic does not equal revenue. As AI overviews roll out in Google Search dispensary sites that focused on long tail keywords like “Indica vs. Sativa”, “How to Roll a joint” and other similar topics will start to lose significant traffic. Before you panic. Check your online and in store revenue. If it didn’t decline, that traffic wasn’t meant for you anyways. Remember to serve and meet your consumer where they are at. Searching for dispensaries, products and brands near them. Everything else is fluff. #sellmoreweed

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Dive into the magic of #LinkBuilding with my Co-CEO at Intero Digital, Greg Walthour. In this overview, Greg reveals the golden rule of backlinks that will boost your #SEO and lead gen strategy in record time: https://lnkd.in/gdztJqDf

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Experimentation works better when its connected to the tech stack. Besides the AB Testing tool, what are tools that your flywheel is connected to? Please comment below, specific brands even. In other words, which types of tools would you like to see at EXL+UNITE? We're trying to build a "stack" of sponsors and attendees related to the experimentation flywheel. CDP CRM DWH Product Analytics Behavioral Analytics Heatmapping | VOC Other...

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My new ask an SEO column went live on SEJ while I was at engage SEMpdx. I wrote this one around February or March, and its interesting to see it applies more than ever now. The question was about where to point backlinks too if you're link building, and what naturally occurring ones would look like. It's a question that gets asked a lot, and one that I've been asked about at conferences for 15+ years now. Natural backlinks do not point to product pages, rarely point to category or collection pages, but can and will point to profile pages, homepages, FAQs if there are customer complaints, etc... There are always exceptions like when you have a signature product, or a product goes viral on social media. But if you're building backlinks to product and category pages and they are not getting actual media coverage and going crazy on social media, you should expect these links to work against you whether it is now, or a year from now. Here's the post: https://lnkd.in/eq-rjrw2 #SEO #marketing #advertising #SEM #digitalpr

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Finally, a group of experienced website optimizers are coming together to provide uniform guidance on what makes an ecommerce site great. Audit guidelines, benchmarks, and a community are all a part of the package. Will you join us in this? #conversionsciences #crobenchmark

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Don't go chasing Domain Rating goes the famous TLC song. For those of you who aren't SEO nerds, Domain Rating shows the strength of a website's backlink profile compared to the others in the Ahrefs (an SEO software) database on a 100-point scale. Lately, I've gotten several requests from prospects whose primary ask is to "raise my Domain Rating by 15-20 points in one year." Not only is this an unstructured approach, but it is also chasing a vanity metric (a waterfall) that doesn't always have something to do with actual business value. For example, I showed a prospect a website that built (or earned) over 300 links in one year. Their Domain Rating actually went down from 53 to 52. An uninitiated SEO agency might sell this prospect on 300 links in one year (this is hella expensive) and get the same results. It's just a bad KPI. For me, I need to look holistically at things like : - current on-page SEO - current content - # of competitors referring domains to page - internal links ...before I start arbitrarily building links. So if your primary concern is to increase Domain Rating, you should first understand that there are 4-5 fundamental things you must understand and successfully implement before investing in link building. For me, the question shouldn't be "How can I increase my Domain Rating?" It's "What SEO strategies do I need to implement to generate more sales?" See you in the water.

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DTC brands - It may not be comforting, but it's the damn truth. Why your email revenue is stuck ⤵️ ❌ Poor list hygiene ❌ Generic messaging ❌ Poor list segmentation ❌ Ineffective subject lines ❌ Inconsistent send schedules ❌ Over-reliance on engaged subscribers. Sound familiar? The solution isn't complicated. Yet, so many overlook it: ✅ Expand email reach ✅ Optimize for mobile ✅ A/B test consistently ✅ Segment your audience ✅ Focus on customer LTV ✅ Personalize your content ✅ Integrate email w/ other channels True brands build loyal customers. (Not just random subscribers) My point? If your email revenue is stuck, it's time to rethink your strategy.

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It turns out, users want answers not links. Here is an enlightening breakdown from ✌️Olaf Kopp ☀️ of how product SEO is changing (as we speak). #Digitalmarketing #SEO #ecommerce Search Engine Land

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Holy Bananas! Corey Morris of VOLTAGE dropped some rock-solid insights about the ROI of SEO on our latest episode of Sell With Authority. Here’s the reality — SEO isn’t an overnight success. In many cases, it could take up to a year to even start seeing an ROI on your SEO efforts. The solution? Corey suggests setting crystal-clear goals and having a rock-solid plan for achieving SEO success. Anyone who's experienced the pain of targeting the wrong keywords or funnel areas knows exactly what he’s talking about — every minute counts! Don’t fall into the trap of experimenting with endless iterations without a solid plan. You’ll end up spinning your wheels — possibly at the expense of ROI. Let’s double down on setting ourselves up for success from the start. Discover more of Corey’s insights by listening to our full conversation on the podcast. Link in comments. Onward with gusto!

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THIS is why negative keywords matter in Google Ads, folks. So icky - and preventable: https://lnkd.in/g7_qHuwV #digitalmarketing #GoogleAds #keywords

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Boosting Local Visibility: 2-Week SEO Transformation Just helped a service provider dramatically improve their local online presence: 🔹 Listing Score: 258 → 649 🔹 Now in 95th percentile (671) for industry 🔹 Industry average: 298 What are listings? They're your business info (name, address, phone, hours) on sites like Google, Yelp, and Facebook.  Consistent, accurate listings across the web: → Improve local search rankings → Increase visibility to potential customers → Build trust and credibility This is just one of many local SEO strategies I offer, all managed from a single dashboard. Service providers: Do you want to attract more local customers? I'm offering free consultations to help you achieve similar results. Comment or DM to schedule your session and enhance your local SEO strategy. #LocalSEO #SmallBusiness #DigitalMarketing P.S. How much business are you losing to competitors who outrank you in local searches? P.P.S. BIG shout-out to Brandon Wallace for plugging me in.

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Achieving Single-Digit CPL in #TX, #IL, and #CA 🌟 🚀 Strategy: Personal touch is key! It's all about connecting deeply with our audience. 📋 Details: We craft ads that speak directly to Texans, Illinoisans, and Californians. 🔍 Optimize: We use data to fine-tune our targeting and messaging. 🔄 Evolve: Constant testing and adapting keep us ahead in the digital game. 🌍 What's Next: We're pushing forward every day to achieve single-digit CPL in #TX, #IL, and #CA. 🤝 Join Us: Want to see how we do it? Follow along and let's redefine success together! Let's make marketing magic happen! 🚀✨🌟

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I feel most companies are underutilizing the middle pane of #HubSpot records. If you've added some cards to the overview or custom tabs, what are you finding to be most helpful? #HubSpotTipsAndTricks

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So excited to meet up with some fellow SEO's at brightonSEO San Diego! Here are some things I'll be watching out for: - What's the future of SEO goals/KPI's with new attribution models - Quality in, quality out - how to use AI so it doesn't use you - Customer research and quality content

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SEO Growth Loops: How Leafly and Weedmaps scaled their traffic on autopilot and how to apply them to your Dispensary. UGC signals have become more important than ever with forums like Reddit and Quora seeing massive traffic gains in the last algorithm updates. #Cannabis #CannabisMarketing #SEO #GrowthLoops

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Quick Klaviyo API Update To all Klaviyo Email Marketers As you may know klaviyo's v1/v2 API's are scheduled to go into retirement tomorrow If your clients klaviyo is integrated with shopify There is no need to worry However, you can double-check this guide directly from Klaviyo - https://lnkd.in/d-GYP7rM. Happy emailing ~L. #emailmarketing #ecommerce #klaviyo

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