Jaquelyn Marshall

ZoomInfo - 1st place in Sales Analytics. As companies this year try to perfect the quality of their data and their GTM sales/marketing processes, there is no better place to be. Over 350M contacts, 95% accuracy on verified data, and literally all the tools under the sun to make your GTM sales and marketing teams set up for success. Get in touch with us today to see how we can help take your business to the next level!

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“Outbound is dead” just means you are lazy. I rarely make grand proclamations, but I just can’t see any other way around this one. I get it, sales is hard, probably harder than ever before but that doesn’t mean outbound is dead. As sellers, we just have to work smarter, get creative, and adapt. This means understanding new buyer behaviors and expectations and leveraging every tool in your arsenal to stand out and knock down the door. This may take a little more effort but if you aren’t willing to do it, there are bigger questions to be asked. Now I’m not one to say all this and leave you without an example. So, here is how I put this into action to book a meeting with an account I’ve been following since before I even joined Evabot. Work Smarter - I used Evabot AI for Sales Outbound 2.0 to keep an eye on this company as I got up to speed over my first 60 days. Got a notification last month that their account score had jumped to 94. I checked our research and saw they were announcing new products and expanding their sales organization. I dove deeper and found they were hosting a product launch webinar the following week so I registered and joined. Get Creative - I joined and watched the entire webinar to educate myself on the progress of the organization. I took a selfie while I was on the webinar and sent it with my gaining access email. It took 2 minutes, 120 seconds to get a response. This meeting took place earlier this week, my contact specifically mentioned how much he appreciated the approach, and we already have our next call scheduled. Adapt -  Would I have thought to include a selfie in an email a few years ago? Probably not. Did it take a little extra time in my week to join the webinar? Sure. But, times have changed and I want to be educated and informed to give my buyer the best possible experience. Truthfully, I think this is the most fun I’ve had in sales in a long time. Come try to bury me with outbound, I dare you. Respectfully, of course.

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☁️ Only 12% of sales leaders strongly believe their CRM delivers actionable insights ...an even more challenging stat .... 77% of sellers' time is spent on NON selling activities... like updating CRM 🤦‍♀️ 🫨 Find more insights like these from the just released ✨ ROAD TO REVENUE IN 2025 ✨ Hear the big bets revenue leaders are making next year and how they plan to win them with data from 1400+ organizations in Gong labs new report, The State of Revenue Growth 2025. Get your copy here: https://lnkd.in/ezy8VPX2

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Sales + Confidence = Momentum Confident salespeople: 1. Build trust with customers. 2. Stay in control of the conversation. 3. Enhance the effectiveness of a pitch. Be confident. Build momentum.

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Multi-threading... A skill that's fast becoming the most critical in a sales reps arsenal. Why? 🤔 The market is tough at the moment. 🤔 Buyers are more budget conscious. 🤔 CFOs are asking teams to reduce spend and cut back on investment. 🤔 Prospects that once had buying power and sign off capability now have to get approval from C-Suite. It sounds like an uphill battle 🏃‍♂️‍➡️⛰️ but the truth is, multi-threading is not as daunting as you might think. ⭐️ Here's some tips that have worked well for me in the last 6 months ⭐️ 🗺 Map out your accounts. Org charts are critical for multi-threading. You need to understand who your prospects are, who they report to, and who holds decision making power. Tip - LinkedIn SalesNav let's you build drag and drop org charts! 🗣️ Check with your your champion. Confirm your org chart is correct. Ask them what the process is for bringing on a new vendor. If they don't know, 🆘 they are not a true champion. 📧 Share content early. Begin introducing yourself to key stakeholders quickly. Tip - Connect on LinkedIn with a short and sweet connection request, something like "Wanted to put a face to a name following some great conversations I've been having with (champion name) re (challenge). I'll send over some content via email shortly. I look forward to hearing your thoughts." 🎺 Make sure your content is personalised, engaging, and stands out. TOP TIP - Using a tool like trumpet 🎺 (digital sales room) is a sure fire way to encourage stakeholder engagement. Upload clear and concise value props, how you can solve their businesses challenges, client case studies and more. Ask these contacts to bookmark the page as you will regular update it with content as the deal progresses. And, track their engagement, so you can meet them in the moment. So far, my prospects have been LOVING it! 📞 Pick up the phone. Once you've connected on LinkedIn and sent content, call prospects to ensure that they have seen it. Ask what questions they have and tell them about next steps. By doing the above, when it comes to negotiation these stakeholders will be informed and aware of the entire process to date, and you and your product will be top of mind 🧠 Tenured AE's in my network (I know there are a lot of you), what do you do to successfully multi-thread? P.S. You can guess what I'll be doing in the office today :😉 #multithreading #sales #digitalsalesrooms #dsr #aestrategies

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Attention SDRs and Sales Reps🎙️ If you are not getting enough coaching, use Chat GPT to supplement the lack of support - P.S sorry you aren’t getting support 😥 Paste a transcript of your recorded call or role-play you did with a co-worker into ChatGPT (check with legal if you can do this) Ask ChatGPT to: • Analyze your call based on your call framework or script • Identify areas for improvement by asking Chat GPT (or whatever tool you may use) questions • Suggest alternative phrases to communicate value better Prompts you could use: "What did I do well on this call?” - Start off feeling good "What did I not do well?” "How could I have dug into the pain more? Please provide questions I could have asked?” “Can you give me 3 ways I could have handled the objections?” "Suggest alternative ways I could have gone for the close?” “Did I miss anything in the call that could have helped me go for the close?” A.I. will not replace you; the Reps who learn how to use it to help them improve will. If you are a sales or enablement leader and want to learn more about how you could leverage A.I. to help improve your team. Come to the Allego Sales Success Summit, where Sam Richter CSP, CPAE, will discuss how to use AI to help improve your sales team. https://lnkd.in/eKg3w7w2

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don't let rev rec slow you down... Rev rec in B2B SaaS isn’t as simple as it seems. With subscriptions, changing pricing, upgrades, downgrades, and varying billing cycles, it can quickly get complicated - especially when trying to stay compliant and financially accurate. Why it’s tricky and a few tips to manage it👇 🔥 Subscription models & timing - SaaS companies often deal with subscriptions over different periods. You can’t recognize revenue when payments come in - you have to do it as the service is delivered, which requires constant tracking. 🔥 Customer upgrades & downgrades - When customers change plans mid-cycle, proration and adjustments make revenue recognition more complex. 🔥 Deferred revenue - When you get paid upfront for a year-long contract, you have to recognize revenue over time, not all at once, which complicates financial reporting. 🔥 Compliance - Following ASC 606 or IFRS 15 standards adds another layer of difficulty, especially when you rely on outdated manual systems. 4 tips to manage your rev rec 👇 ✅ Automate the process - Manual methods won’t keep up. Use a system that handles recognition automatically and follows the right accounting standards. ✅ Centralize billing data - Keep all your contract and billing info in one place. It’ll make it easier to track changes and avoid errors. ✅ Real-time reporting - Use dashboards to monitor your recognized and deferred revenue in real time, so you're not playing catch-up at the end of the quarter. ✅ Integrate with your ERP - Make sure your revenue data flows smoothly into your ERP or accounting software, reducing manual work and errors. With the right systems and processes in place, you can simplify revenue recognition, stay compliant, and have a clearer picture of your financials. Are current processes helping you grow, or are they holding you back from scaling efficiently? #B2BSaaS #RevenueRecognition #FinanceAutomation #Control #RealTimeReporting #SubscriptionManagement

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ZoomInfo Copilot is working 24/7 — surfacing important updates you should know about your top accounts. With breaking alerts delivered via Slack, you'll never miss when a buying group shifts or a key account spikes on intent. 🔔 Have a question about one of your accounts? Ask Copilot's interactive, AI-powered chat and get answers in seconds. Ready to give Copilot a try? Message me today ! #ZoomInfoCopilot #zoominfo

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Is your prospecting / data enrichment process preventing your sales team from hitting quota? Most companies have 1-2 data providers, netting them anywhere from 25-45% TAM coverage What does this mean? 1️⃣ Some of your prospects are ready to buy, but they don't know you exist + you cant get ahold of them 2️⃣ Your reps are probably spending hours finding good contacts and building lists on sales nav, just to come up short and get frustrated when only 30% come back with mobile numbers 3️⃣ Your TAM feels a lot smaller than it actually is 4️⃣ You start to think cold calling doesn't work (its a data problem) 5️⃣ Your reps develop reluctance and you start to notice they haven't added new prospects / call metrics are dropping PS: If this is relatable, here's a quick 60S video on how Nooks can solve your problem in 3 clicks, feel free to shoot me a dm if this is relevant https://lnkd.in/gD8Xzi3h

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There's a lot of data for sellers to dig through. But now ZoomInfo Copilot can cut through the noise and help sellers like me see what actions to take everyday to make the biggest impact. Copilot delivers personalized daily feeds of your top accounts — including high-quality signals, account summaries, buyer intent, competitive intel, and actionable next steps.  Get everything you want and need to know about your prospects or customers right at your fingertips.  Don't just take our word for it! Request a demo to see Copilot in action: bit.ly/3Kj4myP #ZoomInfoCopilot

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AEs aren’t supposed to just bring revenue into the company. We are tasked to bring great revenue into the company. The type of revenue that will last. The type of customers who are excited about changing their process because they truly believe a change will improve their processes and increase their results. The types of customers that can grow with your platform/services. The types of customers that can help with referrals and testimonials. As sellers, we are tempted to close a deal, even if we notice hesitation, because we have quota. But these hesitant customers may churn, or may provide a lot of headaches to your CS and Support team. Do good to your prospects and don’t push a sale on them. If you notice you are not a good fit, or they are not a good fit… It’s ok to walk away. Tell them why you don’t think there is a fit and recommend them a different solution. If there are still blockers, questions to be answered and things to validate… It’s ok to push the deal and ensure when they sign it’s a win-win. I did this last month. A prospect was ready to sign but needed to validate some features before being 100% sure of their commitment. I could of closed them last month, but instead I extended their trial and told them there is no need to hurry, we can sign next month when we are both ready. I reached 97% quota last quarter, this deal would have put me at 110%. But I truly believe if I pushed the sale regardless of the confidence level I would have brought risky revenue into the company. Do good to your prospects… It will pay off! #sales #salesenablement

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When I was a BDR at Zendesk I was a top user of 6sense BUT I received 0 training on the platform so I was extremely skeptical. I had no idea where the data was coming from, what the buying stages meant, or what best practices looked like. That's why I'm never surprised when I receive a daily DM from an AE or BDR who wants to learn how to use 6sense... sadly I can't train everyone (ya know, I got a bag to carry). UNTIL NOW. Our Next-Gen Sales Certification answers all your questions about 6sense. (Plus you can speed things up and listen to me, Ami, Ernest Owusu at 2x) Sellers, want a fighting chance at hitting quota? Get certified. Sales leaders, don't want to get fired for having a team that misses quota? Get your team certified: https://lnkd.in/dGTpkF3X Ami Arad doesn't need any more praise but he poured his (tiny rotting) heart and soul into this and it shows... this is a creative, funny, engaging masterpiece.

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🗣️Pipeline Development is one of the biggest revenue growth challenges for most companies today 🙂‍↕️ Though only a minority include pipeline generation as part of the sales incentive compensation plan. Every AE can relate … when you’re sitting in the bench because you have little pipe, it’s absolutely miserable … Usually when you’re working on a ton of deals at once, it’s so hard to make and stick to the time to prospect… As a AE, I would have loved pipe gen to be part of my comp plan… Hear me out … keeping your reps motivated is EVERYTHING … so why not motivate them even more by rewarding quality pipeline build…. It’s not rocket science 🧬 You then have reps that are not only motivated to close deals… But also super motivated to build their own pipeline too … How would that work at your business?

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck!  Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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There’s something special about not just getting our Sales Dev team together but the whole GTM org in person once a quarter at Lattice. A pipeline opportunity created or a closed won hits different when you actually get to smash the gong (pun intended 😉) So why am I even more stoked on the future at Lattice after this week? ✨Sarah Franklin shared her vision for our product and how to bring it to market. When I see features that I KNOW will make my life easier as a people leader, I can only imagine how amp’d our buyers will be! ✨PMM laid out some stunning new positioning and I am giddy about writing new talk tracks for our calls (thank you Ross Gordon and others for the fuel!!) ✨We got a preview of our quarterly product release that’s dropping next week. 20+ new features!! It’s so much fun to sell for a company that is innovating. Thank you Kerry Wheeler and Amaury Sablon for kicking off the fun. ✨Gabrielle “GB” Blackwell ran her first BDR training for our team. The best advice I’ve gotten is hire leaders that are better than you #ironsharpensiron. Her outbound sales skills are out of this 🌎 and I can’t wait to see where she will take the entire sales team with her insights #gtmstrategy #salesdevelopment #hrtech

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Ashi from Gong is fast (😮‍💨10k) But not as fast as Gong Engage users when they use Lavender. Access to your Gong calls in our personalization assistant ✅ Access to our coach & "Ashi fast" personalization in Gong ✅ Better 🤝 Faster 3.0 (and so much more) coming soon

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Founders from Foam cold called Target and closed a $130,000 deal They then got a deal on Shark Tank They are true BDR Lifers If this doesn't tell you cold calling and BDR Lifing can work I don't know what will Keep dialing and keep BDRing!! #bdrlifer #bdr #sdr #sales #salesdevelopment

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Hey SDRs and SDR Leaders. important update of skills you must have Software Defined Radio Sustainability Disclosure Requirement keep an eye here for more tounge and cheek hints.

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