About
Continuous evolution in the field of marketing feeds Janet’s appetite for change. She's a…
Articles by Janet
Contributions
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What is the best way to retain clients who are considering purchasing from a competitor?
Get to know what they want - beyond the features and benefits of your product or service. Invite them for coffee and have a non-selling conversation. Do they need a listening ear about their daughter who is applying to colleges, a sounding board about how challenging their industry is in this economy, or a good real estate tip? Real relationships are more sustainable - and if you lose their business for a good reason they will come back when they see flaws in your competition.
Activity
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Ready to enhance your financial strategy? Tax planning is a crucial part of managing your finances wisely. It provides an opportunity to optimize…
Ready to enhance your financial strategy? Tax planning is a crucial part of managing your finances wisely. It provides an opportunity to optimize…
Liked by Janet Altman
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Learn more about how you can use your data to take your business to the next level.
Learn more about how you can use your data to take your business to the next level.
Shared by Janet Altman
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Lilia Restrepo, Nicholas R., Eileen Martin, and Flen Mobley II of Kaufman Rossin recently attended the Connections Tour in Miami, hosted by Domo. It…
Lilia Restrepo, Nicholas R., Eileen Martin, and Flen Mobley II of Kaufman Rossin recently attended the Connections Tour in Miami, hosted by Domo. It…
Liked by Janet Altman
Experience
Education
Licenses & Certifications
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Master Class | Customer Journey Maps for Marketers: Understand and Exceed Expectations
Marketing Profs
Issued -
Professional Certificate: Digital Marketing, Social Media, and E-Commerce
Wharton Online
IssuedCredential ID 63400a9b6e7a446f914d2d0987a73ab0 -
Certified Instructor, Crucial Conversations
Vital Smarts
Volunteer Experience
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Past Chair
Friends of WLRN, Inc.
Publications
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Spreading the Word: Undercomplicate your marketing plan
The Miami Herald
Struggling with marketing? Don't try to do everything. Use the 10-Step DIY Under-complicated Marketing Plan guide to help make marketing manageable.
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The 10-Step DIY Under-Complicated Marketing Plan
Kaufman, Rossin & Co.
If you're an entrepreneur who doesn't have time for marketing, this planning tool is for you. This workbook explores a variety of techniques with exercises to help you create a simplified marketing plan that you can actually implement. Don't try to do everything, create a plan that you can manage!
Other authorsSee publication -
Marketing Tips for Small Business - Series
Business News Daily
Marketing can be the biggest challenge for small business owners. No matter what you sell, you're marketing plan will play a big role in whether your business thrives or withers. Business News Daily published this series and collected them on their site.
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Personal Marketing Plans
Marketing the Law Firm
An under-complicated approach to engaging professionals in business development activities they enjoy.
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Wrestling with the Ethics of Marketing? 7 Rules to Consider
Rain Today
As professional services marketers, it's our job to get people to trust us and our firms. If they engage us, they'll likely be sharing confidential and, in many cases, intimate information. If they can't trust what we say when we're just trying to get to know them, how can they choose to do business with us? This article proposes 7 ethics rules that are a good starting point for all marketers.
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Leadership Training is an Oxymoron
Law FIrm Partnership and Benefits
We've had a Leadership Training program at our CPA firm for several years, and until this summer it didn't strike me: The phrase is an oxymoron. No, it's not that I don't believe leadership skills can be learned, or that leaders are born and not made. Here's the deal: Leadership development is about learning, not training. Your firm's future leaders, like mine, must be given the opportunities, tools, and motivation to develop their leadership.
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Top Ten Business Building Habits for Busy Professionals
Marketing The Law Firm
If there were no clients, there would be very few successful professionals. There would be no transactions to consummate, no lawsuits to litigate, no petitions to file. If your world has changed and you're now faced with the new role of business development, take heart. Like any skill, it can be learned. These ten habits will help you get a jump start.
Courses
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200 Hour Yoga Teacher Training
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Honors & Awards
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2019 In the Company of Women Award
Miami-Dade Commission for Women and the Parks Foundation of Miami-Dade
In The Company of Women awards honor women who have excelled professionally and civically, and have contributed to women’s progress through their leadership and vision.
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2017 Power Leader in Marketing
South Florida Business Journal
Proud to be one of the South Florida Business Journal's 2017 Power Leaders in Marketing. http://www.bizjournals.com/southflorida/news/2017/02/24/unlocked-these-are-south-floridas-2017power.html
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2010 Influential Business Women
South Florida Journal
Named one of the community's Influential Business Women by the South Florida Business Journal.
Recommendations received
9 people have recommended Janet
Join now to viewMore activity by Janet
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Great to be at the National Conference of CPA Practitioners (NCCPAP) with the team!
Great to be at the National Conference of CPA Practitioners (NCCPAP) with the team!
Liked by Janet Altman
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A risk assessment can help determine what mix of investments is right for you. How you allocate assets may change based on your financial goals and…
A risk assessment can help determine what mix of investments is right for you. How you allocate assets may change based on your financial goals and…
Liked by Janet Altman
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With Thanksgiving just around the corner, I want to express my gratitude for our clients :) To our initial clients who believed in our vision and…
With Thanksgiving just around the corner, I want to express my gratitude for our clients :) To our initial clients who believed in our vision and…
Liked by Janet Altman
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