James Ward

🚨 Free Virtual Event on September 12th: Snowflake Industry Day 🚨 The event will be kicked off by Snowflake CEO Sridhar Ramaswamy and Vice President of Industry Go-to-Market Adam Kaufman as they share how Snowflake is uniquely positioned to help your organization achieve your AI vision. Then we will take a deep dive into use cases for the following industries: - #Advertising, #Media and #Entertainment - #Healthcare and #LifeSciences - #Retail and Consumer Goods - #FinancialServices - #Manufacturing - #PublicSector - #Telecom Sign up below or DM me with any questions you have!

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When Klarna hit the headlines for utilising AI to handle two-thirds of their customer service chats, Execs were sharing '𝘸𝘦'𝘳𝘦 𝘢 𝘺𝘦𝘢𝘳, 𝘵𝘰 𝘵𝘸𝘰 𝘺𝘦𝘢𝘳𝘴 𝘰𝘶𝘵 𝘧𝘳𝘰𝘮 𝘣𝘦𝘪𝘯𝘨 𝘳𝘦𝘢𝘥𝘺 𝘧𝘰𝘳 𝘈𝘐' too. The most common reasons: - No or few internal AI resource/skillsets - Concerns with proprietary/IP data exposure to the LLM developers. Both of these are nonissues using Snowflake, and actually most firms are closer to being ready for AI adoption than they first thought. Super post from Matt! Great blog too if you want to explore a Klarna-esk Call Centre Analytics use case: - Reference Architecture - Demo - Source Code - Walk-through Tutorial to build it yourself

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Field service organizations are under pressure to maximize asset value and drive profitability. With new Salesforce capabilities, they can now: ➡️ see and act on an asset's real-time health ➡️ empower mobile workers with asset data ➡️ predict asset failures with AI ...and more. Dive deeper:

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Join us this Wednesday to learn from Clari's Enterprise Sales Leader Elizabeth Heuett Temples and Forrester Principal Analyst Seth Marrs on The Future of Enterprise Sales Forecasting 📈 🔮 The 45 minute webinar will focus on 3 key topics: 1. How today's modern enterprise can adapt to complex business models, including multi-business, multi-product, and subscription SaaS strategies. 2. Strategies and tools to unify data for accurate forecasts and eliminate revenue leaks. 3. Instrumenting your GTM to increase forecast net dollar retention by driving usage and expansion in key accounts Sign up here: https://lnkd.in/gwxtEaqa

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One small step for managing strategic portfolios, one giant leap for accelerating your business outcomes! Forrester has just published The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2024. The report analyzes 12 top SPM vendors and evaluates each on 22 criteria. Download the full report to learn more about the evolving SPM market and how to drive success in strategy execution. https://okt.to/WnDTPz

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Join us for a demo on May 14 of Snowflake and Salesforce's bi-directional data sharing capabilities! Highlights include: - The advantages of this innovative zero-ETL approach and how it offers organizations the speed and reliability to run effective campaigns - Common use cases and how customers are putting the integration to use in their organization - A demo of how to get started querying Salesforce data in Snowflake and vice versa - How you can gain insights from unstructured data using Snowflake Cortex and DocAI and surface it in Salesforce https://okt.to/KDTSEe

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Segmentation serves as a prime illustration of the way issues with data quality can utterly disrupt the simplest of tasks. https://gag.gl/3BNdIR #RevOps #DataQuality

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One small step for managing strategic portfolios, one giant leap for accelerating your business outcomes! Forrester has just published The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2024. The report analyzes 12 top SPM vendors and evaluates each on 22 criteria. Download the full report to learn more about the evolving SPM market and how to drive success in strategy execution. https://okt.to/ZMgCml

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Ready to deliver impactful customer experiences, but not sure where to begin? Join the webinar to hear from our data experts about how you can unlock your data and create a powerful data strategy with the Signature Success Plan — Secure your spot today!

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I've had an incredible journey working on sales compensation at Snowflake, especially as we’ve optimized around Usage-Based Pricing Commissions. Now, I'm teaming up with Everstage for an upcoming webinar, "Sales Compensation in a Usage-Based Pricing World," and I can't wait to share the insights and lessons I've learned along the way. Join us for a deep dive into the unique challenges that come with this model and the strategies you can use to address them. This webinar will be useful for those that are considering or going through a shift from subscription seat model to a consumption model. Please check out this blog post, https://lnkd.in/gteuKPPR, to see if this content aligns with your interests. Save the date: July 10, 2024, at 12 noon ET. Grab your spot now: https://lnkd.in/gahiAK3F Can't wait to see you there! 🚀 Bhushan Goel Adithya Krishnaswamy

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Exciting usecases with Snowflake + Salesforce Data Cloud : Retailers can now combine Commerce and Service Cloud data from Salesforce with point-of-sale and supply chain data in Snowflake to help troubleshoot customer challenges and pinpoint manufacturing issues. With a comprehensive single source of truth that combines ERP data with customer data, retailers can also run targeted campaigns that feature discounts for surplus inventory. CPG customers have heavy advertising budgets but lack first-party data due to indirect contact with customers. CPG customers must rely on secure data collaboration methods that allow them to gather data which allows them to run more effective ads more confidently. By sharing Salesforce Marketing Cloud and Sales Cloud data from Salesforce to Snowflake, unifying those data sets with their own financial and sales data, CPG customers can then use a data clean room to share data with their retail partners without exposing PII, to gather a more refined view of their advertising and marketing performance. This allows them to adjust strategies and better allocate ad spend to maximize ROI. Finally, CPG customers can then share refined audiences back to Salesforce to execute consistent, cross-channel campaigns through the Salesforce Marketing Cloud.

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Introducing Salesforce Bring Your Own Model for Databricks — a powerful new integration! Build, train, and deploy custom #AI models in Databricks and effortlessly integrate them into Salesforce to deliver intelligent and personalized customer experiences. Use cases include: ➡️ Deal Forecasting ➡️ Customer Journey Prediction ➡️ Product Recommendation Learn more about this new collaboration!

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Leading companies across every horizontal and vertical are #BuiltOn #Databricks. Stephanie de Albuquerque is leading a great panel at #DAIWTLondon “Why these leaders choose the data intelligence platform”. Learn more about and drive value from our Built On Partner Program here  https://lnkd.in/gAqDeKWp

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What Is Salesforce Data Cloud? Unlock trapped data with Data Cloud, the only data platform native to the world’s #1 AI CRM. Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of the customer to drive automation and analytics, personalize engagement, and power trusted AI. Data Cloud creates this holistic customer view by turning volumes of disconnected data into a single, trusted model that’s easy to access and understand. This includes diverse data sets, like telemetry data, web engagement data and more across your organization or your external data lakes and warehouses. And this unified view helps your Sales, Service, and Marketing teams build personalized customer experiences, trigger data-driven actions and workflows, and safely drive AI across all of your Salesforce apps. Regardless of where your data comes from — internal apps, systems, channels, external data lakes, and even emails, images, or PDFs — Data Cloud can bring it all together, creating a unified customer profile that helps your team better understand what your customer needs today, and anticipate what they may need tomorrow. This helps teams across your organization use all of your company’s data to boost productivity and deliver deeper customer value. https://lnkd.in/eHrXrRfZ

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One small step for managing strategic portfolios, one giant leap for accelerating your business outcomes! Forrester has just published The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2024. The report analyzes 12 top SPM vendors and evaluates each on 22 criteria. Download the full report to learn more about the evolving SPM market and how to drive success in strategy execution. https://okt.to/Erxobh

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I ❤️ showing Tableau on Salesforce #DATA 📈 📊 Here is an example of our Who's Hot Application that allows us to identify the accounts, people, titles and content that is being consumed as it relates to our technology allowing us to respond, engage and drive relevant sales cycles with our prospects and customers. Data is everything, it is the food we eat, the water we drink and the air we breathe. If you are all open to it, I will keep sharing how I use Tableau to lead my 50+ person sales organization across the America's enterprise business!

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