Jean-Manuel Izaret (JMI)

Jean-Manuel Izaret (JMI)

El Cerrito, California, United States
6K followers 500+ connections

About

I lead BCG’s Marketing, Sales & Pricing practice globally. We partner with leading…

Articles by Jean-Manuel

  • GenAI Goes Nuclear

    GenAI Goes Nuclear

    As late as 2023 – and perhaps to this day – Disney enjoyed a special right within the self-governing Reedy Creek…

    2 Comments
  • How the Game of Pricing Is Changing

    How the Game of Pricing Is Changing

    A year has elapsed since my colleague Arnab Sinha and I published our book Game Changer with the goal of changing the…

  • America Is Electing A Chief Pricing Officer

    America Is Electing A Chief Pricing Officer

    Dear Friends, Last summer my co-author Arnab Sinha and I asked the question: "Do Prices Decide Elections?" The answer…

    4 Comments
  • How Southwest and Spirit Are Changing Their Pricing Games

    How Southwest and Spirit Are Changing Their Pricing Games

    Dear Friends, Here are the posts to catch up on since the last edition of the newsletter. Google and cookies: They will…

  • What are the Olympic Games worth?

    What are the Olympic Games worth?

    Dear Friends, Here are the posts to catch up on since the last edition of the newsletter. Negative prices? The price…

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Experience

Education

Publications

  • We Will Need “Ventilators” to Save the Climate

    LinkedIn

    Cutting emissions is necessary but not enough to save our planet from climate change and we can’t plant enough trees to stay within the 1.5C or even 2C limit of heating. However, there is a way to remove carbon dioxide from the atmosphere permanently and many companies are well-positioned to take action.

    See publication
  • Aligning Economic Incentives to Eradicate Diseases

    BCG

    Sometimes established pricing models do not fit the needs of a market. No particular price point aligns the incentives of buyers and sellers and the pricing model, its pricing basis needs to be changed. IN the case of drugs that cure diseases, the right pricing basis is not a price per pill or per patient, it's a price per population for a period of time. By licensing drugs to payers for the population they need to treat, we can eradicate diseases faster, reduce overall Healthcare costs and…

    Sometimes established pricing models do not fit the needs of a market. No particular price point aligns the incentives of buyers and sellers and the pricing model, its pricing basis needs to be changed. IN the case of drugs that cure diseases, the right pricing basis is not a price per pill or per patient, it's a price per population for a period of time. By licensing drugs to payers for the population they need to treat, we can eradicate diseases faster, reduce overall Healthcare costs and maintain Drug manufacturers revenues: a true win win win.

    Other authors
    See publication
  • How the Internet of Things Will Change the Pricing of Things

    BCG

    The Internet of Things is creating opportunities companies selling connected products but they need to rethink their place in the value chain and the best way to capture the value the new connections create.

    Other authors
    See publication
  • Profiting from the Cloud: How to Master Software as a Service

    BCG perspectives

    Best practices on pricing models and value extraction strategies from the cloud.

    Other authors
    See publication

Languages

  • French

    Native or bilingual proficiency

  • Spanish

    -

  • English

    Full professional proficiency

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