Jean-Manuel Izaret (JMI)
El Cerrito, California, United States
6K followers
500+ connections
About
I lead BCG’s Marketing, Sales & Pricing practice globally. We partner with leading…
Articles by Jean-Manuel
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Pricing is about more than revenue and profit. Prices are also powerful incentives because they influence customer behavior, trust, and the public’s…
Pricing is about more than revenue and profit. Prices are also powerful incentives because they influence customer behavior, trust, and the public’s…
Shared by Jean-Manuel Izaret (JMI)
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How big can Black Friday get? It continues to grow so much in terms of popularity, length, and intensity, that we should probably call it a season…
How big can Black Friday get? It continues to grow so much in terms of popularity, length, and intensity, that we should probably call it a season…
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Experience
Education
Publications
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We Will Need “Ventilators” to Save the Climate
LinkedIn
Cutting emissions is necessary but not enough to save our planet from climate change and we can’t plant enough trees to stay within the 1.5C or even 2C limit of heating. However, there is a way to remove carbon dioxide from the atmosphere permanently and many companies are well-positioned to take action.
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Aligning Economic Incentives to Eradicate Diseases
BCG
Sometimes established pricing models do not fit the needs of a market. No particular price point aligns the incentives of buyers and sellers and the pricing model, its pricing basis needs to be changed. IN the case of drugs that cure diseases, the right pricing basis is not a price per pill or per patient, it's a price per population for a period of time. By licensing drugs to payers for the population they need to treat, we can eradicate diseases faster, reduce overall Healthcare costs and…
Sometimes established pricing models do not fit the needs of a market. No particular price point aligns the incentives of buyers and sellers and the pricing model, its pricing basis needs to be changed. IN the case of drugs that cure diseases, the right pricing basis is not a price per pill or per patient, it's a price per population for a period of time. By licensing drugs to payers for the population they need to treat, we can eradicate diseases faster, reduce overall Healthcare costs and maintain Drug manufacturers revenues: a true win win win.
Other authorsSee publication -
How the Internet of Things Will Change the Pricing of Things
BCG
The Internet of Things is creating opportunities companies selling connected products but they need to rethink their place in the value chain and the best way to capture the value the new connections create.
Other authorsSee publication -
Profiting from the Cloud: How to Master Software as a Service
BCG perspectives
Best practices on pricing models and value extraction strategies from the cloud.
Other authorsSee publication -
Better Bundling in Technology, Media, and Telecom Markets: Four Simple Rules
The Boston Consulting Group
Languages
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French
Native or bilingual proficiency
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Spanish
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English
Full professional proficiency
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The age of generic customer interactions is over. Transparency and ethical use of customer data are the foundations of effective personalization…
The age of generic customer interactions is over. Transparency and ethical use of customer data are the foundations of effective personalization…
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When done right, personalization can lead to higher engagement, increased loyalty, and more meaningful connections between brands and their…
When done right, personalization can lead to higher engagement, increased loyalty, and more meaningful connections between brands and their…
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Is a bad deal better than no deal at all? New York Governor Kathy Hochul is wrestling with that high-stakes tradeoff right now. Today she renewed…
Is a bad deal better than no deal at all? New York Governor Kathy Hochul is wrestling with that high-stakes tradeoff right now. Today she renewed…
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As the election nears, consumer confidence in the U.S. economy is experiencing a boost. According to The Conference Board’s latest report, October’s…
As the election nears, consumer confidence in the U.S. economy is experiencing a boost. According to The Conference Board’s latest report, October’s…
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In the daily rush towards news about polls, and the anxiety about the election outcome, I find Tim very enlightening. Positive vs negative freedom,…
In the daily rush towards news about polls, and the anxiety about the election outcome, I find Tim very enlightening. Positive vs negative freedom,…
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I’m very pleased to see that my colleague Mark Abraham’s book, Personalized: Customer Strategy in the Age of AI, is now a USA TODAY bestseller. To…
I’m very pleased to see that my colleague Mark Abraham’s book, Personalized: Customer Strategy in the Age of AI, is now a USA TODAY bestseller. To…
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In a price-conscious market like India, aligning pricing strategies with real consumer value is key. In a recent interview, my colleague Nimisha Jain…
In a price-conscious market like India, aligning pricing strategies with real consumer value is key. In a recent interview, my colleague Nimisha Jain…
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Thirty years ago, when word processors and spreadsheets first arrived, we were promised a #productivity revolution that would give us more free time.…
Thirty years ago, when word processors and spreadsheets first arrived, we were promised a #productivity revolution that would give us more free time.…
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