About
Ian Gattie is a strategic marketing and creative professional with more than 15 years of…
Services
Articles by Ian
Contributions
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You're navigating a competitive B2B market. How do you uncover and cater to shifting buyer preferences?
Navigating shifting buyer preferences in the B2B space can feel like chasing clouds. Start by diving into data—analyze what your buyers are engaging with and not engaging with. Chat with your sales team; they’re on the frontlines and can share valuable insights. Don’t overlook social media and forums, where buyers openly discuss their pain points. Shift your focus from static buyer personas to dynamic buyer journeys, adapting your content to their evolving needs. Stay aware of trends but ensure they align with your buyers' needs. Ultimately, it’s about connection—ask them what they need and adapt your offerings accordingly!
Activity
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Tis the season for McDonald Hopkins’ annual #Holiday parties! Over the past few weeks, each of our offices have gotten together to celebrate and…
Tis the season for McDonald Hopkins’ annual #Holiday parties! Over the past few weeks, each of our offices have gotten together to celebrate and…
Liked by Ian Gattie
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What a year. I’m so full of gratitude for what transpired and the people who’ve changed my life for the better. The biggest appreciation goes out…
What a year. I’m so full of gratitude for what transpired and the people who’ve changed my life for the better. The biggest appreciation goes out…
Liked by Ian Gattie
Experience
Education
Licenses & Certifications
Volunteer Experience
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Board Member
AAF Buffalo
- 1 year 8 months
AAF Buffalo supports and connects the advertising industry in Western New York.
Through collaboration, education, networking, and events we offer creative thinkers and marketing-savvy minds the opportunity to do more, and get better. Seasoned experts are able to share experiences and keep up with the latest trends. Students are provided access to the resources (and people) they need to get in and get ahead.
We take pride in our profession, our region, and our work – and we want…AAF Buffalo supports and connects the advertising industry in Western New York.
Through collaboration, education, networking, and events we offer creative thinkers and marketing-savvy minds the opportunity to do more, and get better. Seasoned experts are able to share experiences and keep up with the latest trends. Students are provided access to the resources (and people) they need to get in and get ahead.
We take pride in our profession, our region, and our work – and we want everyone to know it.
Honors & Awards
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Merit Award
Education Advertising Awards
Hilbert College's branding video, directed by Ian Gattie, wins a 2018 Merit Award in the 33rd Annual Educational Advertising Competition.
Organizations
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American Advertising Federation - Buffalo
Board Member
Recommendations received
11 people have recommended Ian
Join now to viewMore activity by Ian
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As 2024 draws to a close, and soon after my fourth year here at eDiscovery Assistant (where does the time go?!?), I find myself reflecting on each…
As 2024 draws to a close, and soon after my fourth year here at eDiscovery Assistant (where does the time go?!?), I find myself reflecting on each…
Liked by Ian Gattie
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I have some exciting news to share: I'm starting a new position at The Buffalo News, as Enterprise Editor. I'll be working with a team of excellent…
I have some exciting news to share: I'm starting a new position at The Buffalo News, as Enterprise Editor. I'll be working with a team of excellent…
Liked by Ian Gattie
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Are your buyer personas stuck in 2015? AI can now create dynamic personas using real-time data. Forget stale demographics—start thinking about…
Are your buyer personas stuck in 2015? AI can now create dynamic personas using real-time data. Forget stale demographics—start thinking about…
Posted by Ian Gattie
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The value we bring our clients is rooted in each valuable member of our team. It is an honor to work alongside Kassidy and have been given the…
The value we bring our clients is rooted in each valuable member of our team. It is an honor to work alongside Kassidy and have been given the…
Liked by Ian Gattie
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Content not resonating? Here’s why. It’s not your audience—it’s your approach. If your voice doesn’t align with their needs, you’re speaking into…
Content not resonating? Here’s why. It’s not your audience—it’s your approach. If your voice doesn’t align with their needs, you’re speaking into…
Liked by Ian Gattie
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Stop selling. Start solving. The shift from product-first to problem-first marketing isn’t just a trend; it’s a necessity. Customers want…
Stop selling. Start solving. The shift from product-first to problem-first marketing isn’t just a trend; it’s a necessity. Customers want…
Posted by Ian Gattie
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