Heather Srigley

In a recent episode of Communicast: A Communication Skills Podcast, Scott D'Amico and Carlos A. Alvarenga discussed what it means to be a great communicator. Carlos shared these three essential skills: persuasion, audience understanding, and advanced listening. Discover how these strategies can transform your professional interactions. #CommunicationSkills #Persuasion #ActiveListening

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We know Industrial and what video can do for your company! From your website to social, video is a crucial component. #industrialmarketing #manufacturing #socialsrategy #digitalmarketing

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I was recently asked by the Forbes Communications Council  what piece of advice I would give to a marketer starting out in their career. My answer was easy: know your audience. Sure, it is good to know their demographics and behaviors, but what are their pain points? What is causing them frustration, and how can you solve that issue to provide them with a solution? When you can master the problems of your audience, you create meaningful relationships directly with your customers, leading to impactful results. Read about all 17 tips shared in the article linked below. https://lnkd.in/efM98eri  #LifeatNCRVoyix #Forbes #CommunicationCouncil

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PR *belongs* in your integrated marketing strategy. Industrial manufacturing and engineering companies often overlook public relations - here's why they shouldn't. https://lnkd.in/g3mBMt3j #B2BPR #manufacturingmarketing #industrialmarketing #publicrelations

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Marketing leaders’ jobs are becoming harder than ever. Hear about the top challenges CMOs are facing and how #artificialintelligence tools can help teams produce content at scale in this report. Download your copy here: ➡ https://bit.ly/4ew0EyV #marketing #AI #DAM #digitalassetmanagement #socialmediastrategy

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Instead of focusing on constantly innovating, focus on how your product/service/business makes the world slightly better... As George Weetman from Arc'teryx puts it, "people's bullsh*t filters have become pretty sharp nowadays." 🤷🏼‍♂️ This conversation with George on RightMetric's What's Working In Marketing podcast is packed with valuable insights from his time reinventing the eCommerce function at Arc'teryx—I highly recommend checking out this whole podcast episode! Easiest way to find it is to google: "Whats working in marketing George Weetman" Enjoy! #rightmetric #innovation #technology #digitalmarketing #marketingstrategy

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Your content is your story—let's make it a bestseller. At 50 Marketing, we create compelling content that resonates with your audience and converts leads into customers. Manufacturers: It's time to elevate your content game and drive real results. ➡ Learn more: https://bit.ly/4eTOu3n #Manufacturing #B2B #ContentMarketing

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CMSWire Contributor Chad S. White with another insightful piece on email marketing, the bread-and-butter — still — for many orgs. What digital channel has more reach, more targeting power than email? Seriously. As an aside, though, these passages by Chad today forced me to step back and think about generative AI: "Based on the rise in factual inaccuracies I’ve been seeing in recent months, I think generative AI may be making this problem worse. That’s because LLMs are trained on this outdated information and it appears some folks are using generative AI to provide background for their articles.  Rather than share all of the inaccurate and confusing statements I’ve seen lately (and potentially reinforce that bad information in future training for generative AI models), I’ll focus on the truth of how email marketing works." Such a good point. We need more content out there like this. It's astounding to me that one of the most transformative technologies of the past two centuries has an information-gathering model of "I take stuff off the Internet and regurgitate it." I don't have the fix. What data source is better than the Internet? And at least we're consistent. Generative AI is RIGHT in line with how we share information today. Posting headlines that illustrate our points in social media arguments without verifying the information. Sharing Google results that back our contentions without a single care WHO posted the content or the actual original data source. Generative AI does the same. "Hang on, lemme scour the internet, with zero veracity measures, and share what I find in compelling, perfectly-written bullet points. Be back in 2.3 seconds." And we accept it. We post it. And feed that vicious cycle of poor information. If there was ever a time to ensure what we say and post at least starts from a foundation of truth, it's now. We can at least set up future generations for a slightly better information-gathering future — and maybe they'll make a few better decisions. Maybe. https://lnkd.in/eNWz8uFy #cmswirecontributors

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What does it take to build a powerhouse B2B marketing team that can scale and succeed in today’s fast-paced world? In this episode, CMOs Marca Armstrong (Sensera Systems), Lesley Davis (Norwood) (Waggoner Engineering), and Isabelle Papoulias (BackBox) share their proven strategies for assembling and nurturing high-performing teams. Here are a few things we covered: 💪 Hiring for complementary skills to strengthen your team’s capabilities 🔓 Nurturing internal talent to unlock potential and promote from within 🌱 Aligning marketing efforts with business goals to drive strategic growth ⚖️ Balancing creativity with AI to stay relevant in the evolving marketing landscape Tune in to learn how these marketing leaders are building teams that make a lasting impact. Listen via the link in the comments.

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Will explains how to create video content that breaks down complex scientific concepts on the Marketing Science podcast. Watch, listen or read here: https://buff.ly/4aLw172 #videoproduction #complexconcepts

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Sales & Marketing Alignment is a tale as old as time... The misalignment between marketing leadership (e.g., the CMO) and marketing operations (MOps) is a common issue. The terms "cost center" and "marketing team" have always seemed synonymous with one another. For a good portion of my early career, I spent time aligning sales with marketing, finding "Common Ground," "Bridging the Gap," "Connecting The Dots," or whatever other ways to describe it. I had the opportunity to share details about this with Demand Gen Report. Check it out below. ⬇ Link: https://lnkd.in/gcEJw75i #SalesAndMarketing #MarketingAlignment #SalesAndMarketingAlignment #RevOps #MOps

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Learn about #distributor #incentive program best practices and how to use data to adapt programs to your target audience’s needs. https://bit.ly/4c2V19F #ChannelIncentives #ITAGroup

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“Ready to take your sales to the next level? Discover how AI-powered lead scoring, automated workflows, and smart conversations can transform your business. Watch this video to learn more!”

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Multi-channel marketing and branding is about creating the illusion that you are everywhere! Learn how to multi-channel market in this quick video! #multichannelmarketing #adoi #marketing

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