Haze Caraganis ☁️🔒

“Lack of visibility is the enemy of revenue.” Joe Vitalone (Strategic Advisor, Extreme Networks) said this on a recent Clari webinar. And I couldn’t agree more. Without visibility, CROs and revenue leaders: - Miss critical deal insights that could help prevent slippage or loss. - Struggle to set accurate forecasts because they don’t have a full view of the pipeline. - Lose alignment as marketing, sales, and customer success aren’t operating from the same data. - Fail to spot revenue leaks early, allowing problems to grow unnoticed. Visibility isn’t optional for revenue professionals — it's a must-have.

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Seismic leads the way in G2's Spring 2024 Grid® Report for Sales Enablement for Enterprise Businesses — for the ninth year in a row! 🏆 The best part? Rankings are based solely on real reviews from real customers. If you're curious about how we stack up against the competition, check out the G2 Enterprise Spring 2024 Grid® Report at the link below.

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Join us for an exclusive look into Salesforce’s journey through our own data and AI transformations, similar to that of many enterprise companies happening on July 31st. Learn how we foster a data-driven culture by integrating people, processes, and products together. You’ll hear about: 🔹Analytics Adoption: strategies to bring teams together. 🔸Change Management: key lessons and insights. 🔹User Enablement: best practices on empowering decision making with data. Don’t miss out on understanding how Salesforce leverages Tableau to enhance enterprise operations! https://lnkd.in/guZjRVkU

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Looking to expand your territory and crush your quota? 👊 In this episode of In Your Corner, our CEO and Founder, Henry Schuck, shows how enterprise account executives can identify new accounts to target in just a few clicks. Using ZoomInfo's Advanced Search, sellers can easily find accounts within their territory that aren't existing customers and connect with contacts who are most likely to engage. Watch below to see how it works. ⬇️

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Tired of losing hard-earned deals? Solve for Revenue Leak. In Clari’s 2024 Revenue Leak Report, RevOps leaders said leak happens at every stage of the funnel. - Creating: Poor and slow upsell pipeline tracking - Converting: Unsure where pipeline is dropping off - Closing: Slipped deals Don’t let Revenue Leak drag down another quarter – or another year. Download the Revenue Leak Report for more: https://lnkd.in/eeVWViQz  

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Looking to move beyond strategy calls and start running revenue like a pro? With Clari's Run Revenue Program, revenue leaders are able to tackle inefficiencies head-on, turning chaos into clarity and revenue risk into growth. You'll discover how to align your team, eliminate risks, and create a repeatable system for predictable success. We outlined it all for you in our Run Revenue Guide here: https://lnkd.in/gQt3wxkd

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Sales managers, good chance you’re making this silent killer mistake: Asking your reps “what happened” in their meeting. When you ask a rep what happened, it tends to be the beginning of a 10-20 minute exchange recapping what the rep thinks is important. Your follow-ups include questions like: - What are the objections? - Did you identify the economic buyer? - What is their decision criteria? Three big problems with this. 1. Even great reps get the answers wrong, because human memory is a buggy system. Plus, plenty of reps under-communicate the bad news because they don’t even want to admit it to themselves, let alone their scary manager. 2. It’s a massive time suck. 20-minute “what happened” conversations snowball into 10s of hours per week. 3. The real killer: Given that the information is incomplete, and or wrong, it usually leads to flawed and rushed deal strategy advice (you have to get to your next meeting!). What do you do instead? In 2024, you have, or should have, access to generativeAI to answer these questions before talking to the rep. Before I ask a rep what happened, I use Revenue.io's trained generativeAI assistant to interrogate the deal in question, or the conversation in question, every question I can think of. Then, I talk to the rep. Don’t start with “what happened.” Start with: “Sounds like the buyer is concerned about timelines, because they need to make a change, but IT resources are sucked into a competing project. I saw that your followup suggested a meeting with our Implementation lead - what else are you thinking we do next?” Then, you spend the 10-20 minutes only on strategy. Use the generativeAI tools around you, or obsess over bringing them to your team. PS - no AI was used in drafting of this post 🤣

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It’s no surprise that I love to align Executive Teams, and, especially, the GTM Team who builds the core of the revenue engine in alliance with Finance and People. Sales is a critical seat to make customer acquisition, retention and expansion work in partnership with Marketing, Customer Success and “Product”. Really recommend the new Sales Bible written by Jose Carlos F. Pereira (in Portuguese). Probably one of the best sales books ever! #sales #leadership

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Spend MORE time selling, LESS time chasing signature - With deal context summaries and full approval chain histories, Ironclad Signature unblocks signers to help you close deals faster - the right way! See how @Ironclad Signature is doing just that. 

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How do you identify prospects who are actively searching for solutions like yours? 🔎 Senior Solutions Consultant Susan Killen shows how to leverage ZoomInfo’s powerful intent data to create targeted audiences based on customer behavior. 👩🏻‍💻 Here's a quick look at what you can do: • Leverage third-party intent data: ZoomInfo connects people and company data, helping you identify key decision-makers at accounts. • Customize and refine: Filter by job level, function, location, and more to reach exactly who you want — while keeping privacy and compliance in check. • Activate and optimize: Seamlessly integrate your audiences into your campaigns on LinkedIn, Facebook, Instagram, and more. Watch the full demo to see how it works. ⬇️

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Aiming to build an AI-powered sales tech stack? Look no further than this comprehensive guide by eWeek, which recommends an AI-powered enablement platform like Seismic. "[Seismic] automatically recommends the most effective content to sales reps based on specific deals, ensuring that they are always equipped with the most relevant and impactful sales materials." Learn more in eWeek:

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Hot Take… RIP #PLG, Long Live #SLG But before you throw shade, let me explain… 🔹 There are undoubtedly exceptions, I’m sure many will highlight monday.com, Freshworks, etc. 🔹 PLG works well for low ACV deals with low CAC… think SMB and mid-market customers. Target CAC payback <12 months 🔹 PLG is a fantastic top of funnel marketing channel for enterprise sales ⭐ But for 6-figure enterprise sales, you need enterprise salespeople pressing the flesh with customers

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Curious about using communication data to drive better relationships with your prospects and customers? 💬 Anthony Cruz, Solutions Consultant at ZoomInfo, demonstrates how Chorus Momentum tracks and analyzes your communication flow with prospects — from emails to meetings to dialer components. Learn how to visualize engagement, multi-thread contacts, and extract key insights from your conversations with Chorus Momentum. ⬇️

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Have you ever heard of an Enterprise prospecting strategy that takes one hour to complete and actual sales reps say helps them gain access to their decision makers 79% of the time? Years of customer feedback from Emissary's customers identify one: talking to a former company exec from the target account who is willing to coach your strategy. Enterprise prospecting can feel like using a dial up modem. Just so you know — we've got broadband over here. #enterprise

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck!  Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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A wave of consolidation is sweeping through the sales tech industry. I recently listened to a brilliant episode from the Topline podcast, featuring Salesloft CEO David Obrand, that shed light on the current state of the GTM tech landscape. As highlighted in the episode, key players like Clari, Gong and Outreach are expanding their offering to boost their TAM and offer more comprehensive solutions. Whilst the trend is understandable, the danger is long-standing partnerships start to fray as overlapping functionalities emerge - partnerships that were once the lifeblood of the sales tech ecosystem. For us, it begs the question. In a world of all-encompassing GTM suites, is there still a place for specialized, best-in-breed solutions? I believe the answer is a resounding yes - but only if they can offer extraordinary value. To thrive in this new era, point solutions must not only deliver great results but also seamlessly integrate into a company’s core tech stack and existing workflows. At MultiplyGTM, we’re laser-focused on providing planning intelligence that complements rather than competes with the everyday solutions revenue teams rely on, and goes deep in addressing a critical need - empowering revenue leaders with the confidence and clarity to achieve their goals. Whilst we may lack the resources of larger players, our goal is to provide unparalleled planning intelligence and insights that drive revenue, while growing sustainably and delivering immense value to our customers with our domain expertise. We're on the cusp of announcing some game-changing partnerships too that will extend our reach and impact, while maintaining our focus on delivering the revenue planning capabilities that drive profitable efficient growth. Stay tuned! 🚀

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In the ever-evolving world of sales, mastering negotiation strategies is critical for driving revenue growth and securing deals. We’ve compiled 11 essential strategies that can transform your sales approach and boost your success rate. By implementing these game-changing techniques, you can not only elevate your sales game but also strengthen client relationships. For a deeper dive into these strategies, visit https://okt.to/zKFJuv.

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