About
Executive with 20+ years of leading product development and analytics consulting teams…
Articles by Ira
Contributions
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How can you optimize your product's branding?
Distinguish from the competition, especially if you are launching a new brand. Differentiate on dimensions critical to your target customers. If the market leader is black-box and standardized, be transparent and customized. Also, figure out your point on the price-vs-value dimension: are you a cadillàc, or a bargain?
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What are some tools for stakeholder analysis in product management?
As a commercially focused product leader, one must clearly define personas of not just the users, but especially the buyers: decision makers, budget holders, and tollgate approvers to purchase. Otherwise one risks developing a shiny relic.
Activity
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Officially 3 years working at #Deloitte consulting today, Nov. 28th. Coincidentally, this year it falls on Thanksgiving Day in the US, which…
Officially 3 years working at #Deloitte consulting today, Nov. 28th. Coincidentally, this year it falls on Thanksgiving Day in the US, which…
Posted by Ira Haimowitz
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🚨 PMSA 2025 Annual Conference: Call for Abstracts is OPEN! 🚨 📅 Dates: May 18-21, 2025 📍 Location: Diplomat Beach Resort, Hollywood, FL 🎯 Theme:…
🚨 PMSA 2025 Annual Conference: Call for Abstracts is OPEN! 🚨 📅 Dates: May 18-21, 2025 📍 Location: Diplomat Beach Resort, Hollywood, FL 🎯 Theme:…
Liked by Ira Haimowitz
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I’d like to thank everyone who attended the 30th anniversary of the ADL In #ConcertAgainstHate yesterday. Coming together to celebrate extraordinary…
I’d like to thank everyone who attended the 30th anniversary of the ADL In #ConcertAgainstHate yesterday. Coming together to celebrate extraordinary…
Liked by Ira Haimowitz
Experience
Education
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Massachusetts Institute of Technology
Activities and Societies: Research collaborations with Boston-area hospitals. Sponsored by Office of Naval Research Grant, and NIH Medical Informatics Fellowship
Thesis: "Knowledge-Based Trend Detection and Diagnosis," AI applied to medical applications of pediatric endocrinology and I.C.U. monitoring
Minor at MIT Sloan School of Management
Semester at Harvard Medical School: physiology and biochemistry -
Activities and Societies: Churchill College Graduate Student Government. Churchill College graduate cricket team. D-Boat, rowing (8).
Sponsored by U.S. Winston Churchill Foundation Fellowship.
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Activities and Societies: · Phi Beta Kappa, MIT · MIT Burchard Scholar in the Humanities · President of Technology Community Association, an M. I. T. student-run service organization
Licenses & Certifications
Volunteer Experience
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External Advisory Board
NYU Center for Data Science
- Present 1 year 3 months
Education
Attend semi-annual meetings to advise the NYU Center for Data Science on curriculum and industrial connection.
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Class of 1988 Secretary
MIT Alumni Association
- Present 1 year 5 months
Education
Fostering communications and networking among alumni classmates.
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Editorial Board
Pharmaceutical Management Science Assn Journal
- 1 year 9 months
Review journal manuscripts for publication
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Scholarship Review Committee
The Winston Churchill Foundation of the United States
- 1 year
Review applications for Master's Scholarships
Publications
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Data Analytics for Business
Routledge
Textbook summarizing over two decades of AI and big data business applications across industries
Table of Contents
Organizational Design Principles 1. Linking Business Challenges to Big Data Solutions 2. Selling the Big Data Analytics Initiative 3. Organizational Structures for Advanced Analytics 4. Lessons Learned Managing Big Data Departments
Analytics Business Applications 5. Segmentation: Categorizing Your Customers 6. Targeting: Getting it "Right" 7. Campaign Measurement…Textbook summarizing over two decades of AI and big data business applications across industries
Table of Contents
Organizational Design Principles 1. Linking Business Challenges to Big Data Solutions 2. Selling the Big Data Analytics Initiative 3. Organizational Structures for Advanced Analytics 4. Lessons Learned Managing Big Data Departments
Analytics Business Applications 5. Segmentation: Categorizing Your Customers 6. Targeting: Getting it "Right" 7. Campaign Measurement with Learning Objectives 8. Strategic Text Mining 9. Predictive Modeling for Business
Implementation and Delivery 10. Privacy Considerations for Big Data Analytics 11. Delivering Results with Actionable Insights 12. Scalability and Long Term Success -
The True Power of Data-Driven Brand Promotional Planning
PM360
Having the right data sources and analysis frameworks can significantly enhance your branded DTC promotion.
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Healthcare Relationship Marketing
Gower Press
Textbook and practitioner's guide to designing and deploying RM programs
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Risk Analysis
Chapter 36 in Handbook of Data Mining and Knowledge Discovery, W. Klösgen, J. ytkow, editors, Oxford University Press, New York, 2002.
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IRI Blog: Insights from Aisle 5
IRI
IRI company blog -- entries on digital, media,pricing, and data visualization
Patents
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Generating Rules for Matching New Customer Records to Existing Customer Records in a Large Database
Issued US 5,960,430
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Matching new customer records to existing customer records in a large business database using hash key
Issued US 5,819,291
In this invention there is a method and system for matching new customer records to existing customer records in a database. The new customer records are validated for quality and normalized into a standard form. A hash key is selected to generate a candidate set of records from the existing records in the database that likely matches the new customer records. The new customer records are then matched to each of the records in the candidate set. Once the matching has been performed, a decision…
In this invention there is a method and system for matching new customer records to existing customer records in a database. The new customer records are validated for quality and normalized into a standard form. A hash key is selected to generate a candidate set of records from the existing records in the database that likely matches the new customer records. The new customer records are then matched to each of the records in the candidate set. Once the matching has been performed, a decision is made on whether to create a new customer record, update an existing record, or save the new record in a pending file for resolution at a later time. In another embodiment, there is a methodology for learning matching rules for matching records in a database. The matching rules are then used for matching a new customer record to existing records in a database.
Courses
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Innovation Management
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Languages
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Spanish
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Organizations
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PMSA Journal
Editorial Board
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Recommendations received
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LinkedIn User
28 people have recommended Ira
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What a feeling! 💫 Congrats NNABI for being featured in the October issue of Elle - a moment that highlights our mission to empower women through…
What a feeling! 💫 Congrats NNABI for being featured in the October issue of Elle - a moment that highlights our mission to empower women through…
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