Greg Cunningham, MBA

"Innovation is a requirement, not a luxury." - Jim Marous This was a great reminder from 💯 Jim Marous this week, along with so many other innovative ideas, strategies and technologies that The Financial Brand Forum brought to life. The lunch Tommie Preslaski and I had with Jim was one of many highlights! Here's to an innovative rest of 2024! #fbforum #executivestrategy #marketinginnovation #bestbankingconference

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✅A good brand strategy focuses on becoming or staying relevant. ✅✅A great brand strategy is also about being timeless. 🎬Filming in St. Louis taught me about the fine balance between honoring history and pushing the envelope to meet future challenges. Blending tradition with modernism. Resonating with today’s audience or that new platform without losing authenticity. ⏳A brand's longevity = its ability to innovate + remaining true to its core values. Same for corporate clients and political campaigns. Stay relevant, stay timeless and most importantly stay true to you.

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How will the upcoming 2024 election impact the markets, economy and policy? Join Jeff Korzenik, Chief Economist, Fifth Third Commercial Bank and Fifth Third’s government affairs and investment strategy experts on Friday, November 8 at 11am ET for a virtual panel discussion focused on the potential implications of the election outcomes. Register today: http://go.53.com/6044SGrOj #economy #markets #policy #election

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In the 10th issue of For All, I share thoughts on how economists should listen to the people we study and bring their thoughts into our work. There's a twist. https://lnkd.in/g8SKRuHT

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Hear what challenges and opportunities CFOs are facing in this exclusive webinar hosted by U.S. Bank.

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This is a great six-minute read on creating an empowerment culture for bank leaders. The four key elements are trust, open communication, support, and autonomy.

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If you’re raising a teen, you’re probably wondering how to help them develop good habits with money. As a #CitizensColleague, I feel fortunate that Citizens is #MadeReady to help parents educate their children about financial responsibility through a student checking account. Checking accounts help teenagers learn how to check their balance, set up direct deposit, use ATMs, and transfer money. Interested in giving your teen a head start? Learn more about the benefits of opening a checking account with the article: http://spr.ly/6047dfJQx. #PersonalFinance

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Banks need a solid strategy to retain and bring in new customers. Regina Mahoney-DeMars shares some tips including using TikTok on this podcast. Hear more content like this at the Bank Customer Experience Summit. #bank #banking #customerexperience #TikTok

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Have you heard of the 60/20/20 rule? Check out this strategy from Theresa Saguinsin for saving that’s easy to understand and implement into your everyday life.  Thanks for following along with our #AmericaSavesWeek tips! 💰 Member FDIC. #Comerica #ComericaBank #SavingTips #AmericaSaves #FinancialTips

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Great highlights of our discussion about aligning marketing with business strategy at Digital Marketing for Financial Services

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As society becomes more polarized, especially during a political year, it creates challenges for brands to know when to speak up and when not to speak up. Our horizontal culture of communications can result in dramatic and costly responses to corporate brands. However, this does bring up a good point, a corporate brand is not for everyone. Your brand has a defined target market and great brands always result in “love” from brand followers and “hate” from those who chose another brand (ex. Coke/Pepsi, Ford/Cheverolet, etc.) https://lnkd.in/evFbaDd5 #branding #bankmarketing #bankbranding #communitybanks.

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It's here! We have released the premiere of The Insider Series. The Insider Series digs deeper into advertising agencies and the insights they're gathering, the work they're doing, and the people that are doing it. This episode with Greg Andersen of Bailey Lauerman reminds us that we are all more unified than we think, regardless of what political tensions might make us believe otherwise. And brands play a major role in bringing us all together through the leverage of shared value systems.

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May's retail report reflects a bright uptick in consumer confidence and spending. As summer approaches, we see significant resilience and optimism in the market, influenced by positive job growth and robust consumer spending. Take a look at my latest blog to see how these dynamics are playing out across key retail sectors.

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In this Making Cents short, Signature Banker Kari Carlson has an insightful conversation with her mother, Susan, about the future of banking. Susan expresses her hope for the continued importance of personal touch in the industry. Watch the full episode at https://bit.ly/4ealUug!

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This brings up a great discussion in the first sentence. Is the role of CMO becoming more difficult? Hot take: I think not. Marketing today is CERTAINLY no easier, but I’m going to go out on a limb and be controversial by saying no. I understand that AI is playing a huge role in changing the landscape that is marketing. However, every mode of marketing was once the new marketing innovation. From newspaper, to TV and from podcasts to cost per click, there was always a period where these channels had to be pioneered. Marketing today requires as much, if not more, innovation than ever. But let’s remember someone has to/had to be the first to advertise in every mode out there. The innovators in this article are doing it as well as anyone else. I’m excited to see where these folks and the awesome marketers in my network will take the industry as a whole! To the moon! 🚀 #marketing #AI #innovation #innovative #forbes #CMO

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What’s kept me going in entrepreneurship for over a decade? The ability to create an environment like this 👇 A lot of people start working for themselves because they want freedom. IMO, one of the best things about starting and running a company for the last 11 years is the ability to create that freedom for others, too. It has been a privilege and a (big) challenge to learn what people need from their workplace—and how to make changes. Jenny Weeden and I have been running our internal NPS for a handful of years now and I’m not going to lie… I definitely shed some tears over the first couple of surveys. The NPS does exactly what it should: unearths the things in our workplace that people are unhappy about. When discovered, we set out to find the root of each issue, and determine how we can make change. Change, by the way, is an imperfect process, with bumps in the road, false starts, wins, and losses. Fast forward to this year’s NPS, we received our highest score yet thanks to the willingness of our team to be honest, to engage in meaningful conversations, and to make change together. We're still constantly evaluating our environment and I expect that we will be as long as the company exists. Thank you, team Accelity. 💛 There is no group of people I’d rather spend my time at work with. (Mostly remote, because that’s how we want it! 😇)

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Anyone in my network in Kansas City? I have an event for you! Br8kthru Consulting’s Sales + Partnership Director, Cory Docken, is going to be presenting “AI in Action: Transforming Marketing” at an American Marketing Association, Kansas City event on Monday, September 24. This event will cover topics like what AI is, how it evolved, and how it can be used in marketing contexts. From strategy to content and beyond, AI has so many applications in digital marketing that are just waiting to be uncovered. #AI #AMA #MarketingStrategy #ContentStrategy #DigitalMarketing

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I recently had the opportunity and pleasure of speaking with Odera Nonyelu Ume-Ezeoke for The Growth Cast. We had a good, wide ranging discussion about marketing and Altabank’s approach to making decisions based on data. I appreciate being able to participate in this series. #TheGrowthCastPodcast. #GrowthHacking #MarketingMastery

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