Greg Girton

** CMOs, Drowning in Marketing Data? ** 🛟 Stop treading water and chart a course for success with SQOR.ai. Unify your data, gain actionable insights, and say goodbye to data silos. Get a clear picture of your marketing performance and finally see what's driving real ROI. 📈 ✨ 🆓 Get a FREE 3-month trial & breathe easy! 👉 SQORLINKEDIN2024 👈 SQOR.ai saves you time ⏰ and money💲 by bringing all your marketing data together. Imagine spending less time drowning in reports and more time crafting winning campaigns. 🏆 #ActiveCampaign #Ahrefs #Amplitude #GoogleAnalytics #Asana #BingAds #Braze #Buffer #Canva #Clearbit #ContentFly #Contentful #ContentStudio #Convertkit #ConvertFlow #CreativeCloud #Customerio #emarketer #FacebookAds #FacebookPixel #Facebook #Figma #Flurry #GoogleAds #Heap #Hootsuite #Hubspot #JoinMe #Kissmetrics #Mailchimp #Metamarkets #Mixpanel #Semrush #SendGrid #Sumo #SurveyMonkey #TwitterAds #Vector #Vidyard #Wistia #Zendesk #ZohoConnect #Marketing #Leaders #CMO #Metrics #Campaigns #Data #VPMarketing #SQOR #SQORai #AI #BI #Insights #CSuite #VP #LP #NoCode #SaaS #B2B

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🚀 Struggling with Lead Gen? This ABM Blueprint is 🔥   Traditional lead gen tactics just not cutting it? Hoopla’s ABM Blueprint is your go-to guide for nailing this game-changing strategy and driving revenue growth.   🎯 Laser-focus on highest-value accounts 📝 Design hyper-personalized campaigns 🤝 Sales and marketing align seamlessly 📈 Track engagement with data analytics   Wave 👋 goodbye to old tactics. Download Hoopla's ABM Blueprint - the future of precision B2B marketing. Comment "Blueprint" below for your free copy!  #b2bmarketing #digitalmarketing #marketing

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Want to build your audience members' trust in your brand? If so, it's critical to think about how you're visually communicating with them. Learn how to do that in this post from our VP of Design, Jasmine Patel.

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High-quality design isn't just about how something looks, it's about how it works, feels, and enhances the user experience. What are the key elements that companies should focus on? Pat Casey explains. https://bit.ly/3C1cd36 #design #datadriven

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It’s official—Movable Ink now maximizes your Adobe investment, as seen in MarTech this week! Our Adobe Experience Cloud integrations eliminate tedious workflows, letting your team focus on driving results. Forget just optimizing processes—Movable Ink and Adobe help you deliver personalized experiences that increase conversions, revenue, and long-term loyalty. See what's new here: https://lnkd.in/gFtszN8f

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Why is campaign production so difficult and is there a better way for marketing teams to go to market? If you’ve ever wanted to rewrite the GTM playbook, then you can’t miss our keynote tomorrow afternoon at Echelon X. We’ll share our vision for a more agile, strategy-focused marketing team and demo our prototype, which will help brands and agencies slash production costs and time to market by as much as 90%. See you there! #EchelonX #Protaige #Marketing #AI

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64% of B2B marketing leaders don’t trust their own measurement systems. Marketing’s credibility hinges on data and insights, yet poor alignment with organizational objectives leaves marketers measuring the wrong things. It's time to ditch outdated sourcing metrics and refocus on what truly drives business growth. Is your marketing team measuring what matters? 📊 Forrester | Ross Graber | #MarketingStrategy #DataDriven #B2BMarketing #MarketingAnalytics #MarketingMetrics #BusinessGrowth #Activate_ms

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Want to boost your marketing performance? A/B testing can increase conversion rates by 10-30%, boost sales by 24%, and improve decision-making speed by 50%. By testing variations of elements like subject lines, content, or calls-to-action, A/B testing identifies what drives higher engagement and conversions. Analyzing metrics such as open rates and click-through rates would enhance your campaign effectiveness Exactly what our latest feature will provide you with, insights for precise targeting and messaging strategies to achieve superior results. #ABTesting #EmailMarketing #DigitalMarketing #MarketingStrategy #EmailCampaigns #CampaignStrategy

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Discover how strategic typography choices can elevate your brand identity. Learn techniques to create a cohesive visual language across all platforms.

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Demand and revenue marketing leaders from Google, Cisco, and more shared their battle-tested B2B strategies in Austin. Key takeaways include tackling collaboration drag with marketing orchestration, aligning strategic vision with execution, and leveraging customer success marketing for retention. Join our next meet-up in Boston on June 18 to stay ahead! (Registration link in the comments) #b2bmarketing #demandgen #strategicalignment #innovation #Activate_ms

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🚀 Scale Your ABM Strategy with Precision and Impact 🚀 Discover how Account-Based Marketing at Scale can help marketing leaders lower customer acquisition costs while increasing lifetime value. This guide dives deep into dynamic personalization, actionable insights, and best practices for navigating the complexities of ABM in today's competitive landscape. Stay ahead of the curve and learn how to build scalable, high-impact ABM strategies to unlock greater revenue and customer engagement. Read more to transforming your ABM approach: https://lnkd.in/eXMtYMa4 #ABM #MarketingStrategy #B2BMarketing

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🚀 Unlock Martech Efficiency with the 80/20 Rule! 🚀 Marketing pros, are you ready to optimize your martech stack and boost ROI? Gene De Libero, CCXP's article dives into leveraging the Pareto Principle—where 80% of your results come from 20% of your efforts. Discover how focusing on key tools and strategies can streamline operations and maximize returns. 📈🔍 Why Read This? ⏩ Efficiency Hacks: Learn how to identify and prioritize the most impactful martech tools. 📈 ROI Boost: Strategic insights to enhance your marketing operations and drive growth. 💡Expert Tips: Practical advice for smarter resource allocation. Read the full article to transform your martech approach and lead smarter, not harder! 💡 #MarketingStrategy #Martech #ParetoPrinciple https://lnkd.in/eV93JhsY

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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💸 Is your wallet feeling light? It’s time to rethink your current martech budget to maximize your ROI–without sacrificing the quality of your DXP or CMS. ⚡️Find out what truly drives ROI in marketing technology and learn seven ways to cut costs in your digital experience solution with our new ebook. Discover proven methods to reduce expenses while boosting efficiency. 🤑 Download our free ebook and start reducing costs today 👉link.kentico.net/3KF84Di #DXP #Kentico #MarketingROI #MartechBudget #DigitalExperience #CostSavings

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Big news: The State of Webinars 2024 report has arrived! 📣📣📣 Think of this report as your personal roadmap to webinar success. It's loaded with insider tips and real-world advice from marketing pros who've nailed the art of webinar engagement. Dive into the details, from planning to execution, and discover how industry experts use webinars to achieve impressive results. TL;DR If you're a B2B marketer hosting webinars, this report is tailor-made for you! Don't miss out on this opportunity to elevate your webinar game and drive impactful results for your business. Get the full report here 👇 https://lnkd.in/gzUKBDzm

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Recognizing who your customers are and understanding their affinities, needs, and motivations are critical in marketing. Identity resolution is key to achieving this objective. Read this blog to learn how a Customer Data Platform (CDP) resolves customer identities and creates Golden Customer Records, which help make omnichannel personalization possible: https://bit.ly/42Z2rqr #marketing #customerdataplatform #personalization

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